Find Out How to Use Social Media to Promote Your Book Before and After Release

One of the best things you can do to promote your book before and after its release is book promotion through social media because it is simply the easiest promotion campaign you can implement in the shortest amount of time.

Everyone uses social media to promote products and services and as an author, you understand very well that the book you published is your product and that is why you also need to strategically promote it as a product.

In order to do it there are a lot of things you can do as book promotion is not just about promoting it after publishing because you also need to promote the book before publishing in order to create hype around the book.

The reason for this is simple and it is just because you are never going to get the best level of engagement right after publishing your book because if you do not have a social media presence already then it will be very difficult to establish one, especially after publishing your book.

You can think of this as how movies and high-budget AAA video games as well as smartphones are released. They are teased on social media and a buzz is created around their release so that they have the best level of social media virality just before launch.

There is exactly what you should also be doing and we are going to tell you how to do it. So, let’s get on with this blog and understand how to use social media to promote your book before and after the book release.

Promote Your Book Before Your Book Release

 

Utilise Teasers

The very first thing you can do is to build anticipation and you can do that with the help of different teasers months before the actual release date of the book.

You can utilise teasers in multiple ways from simple posts to detailed videos about the book and even provide different sneak peeks from time to time to keep the interest on the book.

Apart from that you can keep on talking about your journey in writing the book and let the anticipation build up over time.

The hardest thing to do is to simply keep the interests up all the time.

That is why we would suggest you to at least post trailers and promote them as frequently as possible because it does not really have to be a very detailed video professionally created.

If you want to have a teaser or a trailer out there then you can simply shoot it on your phone and just talk about the book and make the video exciting and interesting for the readers.

The most important thing to understand is to keep on uploading content.

Utilise Audience Engagement

If you are planning on promoting your book before the book release on social media then you cannot move a single step ahead without audience engagement.

When you start the promotion process you are not going to have an audience to begin with and that is why you need to build a community and interact with every one of them whenever you can.

In order to do so you need to interact with other people on other posts and also invite them over to your page in order to show them your book and other important facts about your book.

The one important thing you need to keep in mind is how are you going to react if someone chooses to promote a book to you and in what situation are you going to react positively to the promotion.

Once you understand what actually makes people interested in the book, you can then engage even better with them and promote your book but at the same time just not rely on promotions alone and keep on talking about your book because you need to give them something they can consume.

Influencer Collaboration

Influencers are literally the most influential people on social media and that is why if you want to gain a following faster and if you want to make sure your book reaches the right people then you need to do influencer marketing and collaboration.

There are generally two kinds of influencer promotion options out there and one of them is paid but we would suggest you first try out book bloggers, reviewers, and influencers in your genre and simply offer them advanced reader copies (ARCs) and request them to review your book.

This is the most organic way of doing this and if they decide to choose your book for the next review then it will generate a lot of attention as people usually find these influencers much more legitimate than paid ones.

If this does not work then they are of course influencers who can review your book in exchange for payment but you need to keep your marketing budget in mind and never exceed that.

Pre-Order Campaign

Apart from all of that, you can also run a pre-order campaign where you simply encourage people to pre-order the book and get exclusive discounts.

This will not work alone and in order for this to work you need to run competitions and even promote a few giveaways for people who show interest in the book early on.

You can run the campaign as an engagement event and ask people to comment something on your posts and you can then randomly select someone from the comments for a giveaway and also randomly select other people for exclusive discounts.

Your objective here should be to simply encourage participation in any form you can and a pre-order campaign is one of the simplest and also one of the most effective ways of doing it because it generates a lot of attention if it is supported by other exclusive offers to people who pre-order the book.

This is similar to any other kind of product because you definitely need to reward people for showing interest in a product even before its launch or else why would they pre-order it?

Live Virtual Events

And finally, this is a very engaging and effective technique to make sure a lot of readers engage directly with you and it is with the help of live Q&A sessions, webinars, or countdown parties.

If you look at the engagement rates of different types of posts then you are going to find that live videos have the best kind of engagement rates.

This is common and effective for every social media platform out there, especially Facebook, Instagram and YouTube.

If you can manage to host question-and-answer sessions or even anything else and do it live then you can expect the fastest and the most effective form of engagement.

While this can also be quite difficult to do because it is already difficult to already to something on video and hope for good engagement, especially without experience but in order to do it live is even more difficult.

You must also understand that if the content is boring then you are going to lose audience faster than you can gain them.

Promote Your Book After Your Book Release

Utilise Launch Day

Now that you have successfully utilised the time before launch for promotion on social media it is time to utilise the time after launch.

The very first thing you can do immediately before launch is to celebrate a countdown to the launch and live stream it.

After you do that, you need to make sure to have a very happening event on the day of the launch and utilise the launch in the best way possible.

You can maybe invite all your friends to the launch and also eminent authors and other important personalities to the lunch event.

The way you can utilise this day for social media is to make sure you take as many pictures and videos as possible on the day and also live stream the launch day.

Since this is a physical event you need to make sure to create as much content as possible because this will ultimately help you keep on running a marketing campaign.

Use Reader Feedback

While this is not strictly social media advice, this is advice you should follow anywhere you can and we are talking about utilising reader feedback.

You must always encourage your readers to suggest you better ways of reaching other people and when you genuinely ask someone for help most of the time people are glad to help.

Similarly, if you ask your leaders for help then you should also take into account their feedback and this also opens up another opportunity.

If the readers have something positive to say then it becomes content for you to post online as you can now share that feedback and also promote those posts.

It will become even better if you can ask readers for video feedback and you will have video content to post as feedback.

However, you must also show the audience that you take user feedback seriously and even post negative reviews and reply to them as considerately as possible and even highlight the areas that you have improved upon.

Run Promotions and Giveaways

People always love free stuff and that is also the case when it comes to your book launch and that is why if you want your book launch to be effective then you should boost sales with the oldest trick in the book.

We are talking about offering limited-time discounts that will act as the best promotion tool ever and bring in new readers and audiences.

If you can make people feel that they are getting something at a better deal than the usual price, it will encourage them to participate in that event even more.

However, you should make sure that the limited-time discounts do not cost too much in your budget because if you keep on offering discounts then you are ultimately going to take a hit in your profits.

Alternatively, you should always run some form of giveaway contest because if there is anything that people like even more than limited-time discounts it is giveaways.

You can run contests on your social media platforms and ask people to participate in them and you can ask people to also engage in specific posts to enter into the giveaway.

Video Content

And finally, the last piece of advice would like to present to you is the fact that video content is always going to work better than any other form of content on social media.

This means if you are simply promoting your book then instead of a picture of the book and when it is released you simply need to open your camera app and record a short video and just say everything that you want to post in the picture.

Videos, especially short format videos are the hype and even all social media algorithms are going to push them much more than any other form of content.

Your video content does not really have to be perfect in order for you to post them but it just needs to be unique and something people will actually enjoy consuming.

In the beginning, you might even find it difficult to edit that content but you do not even need to edit it because all you need is to simply start uploading content and you are going to keep on learning along the way.

We hope this blog has been helpful for you to understand how you can utilise social media to promote your book before and after the release of the book.

However, if you are not familiar with social media marketing or you simply do not have the time for social media marketing then you do not have to worry because we are here for you.

We are Orange Publishers and we will provide you with the most comprehensive publishing experience in the entire publishing industry.

This means we will take care of every aspect of publishing and we will also take care of the entire social media promotion for you.

We welcome you to visit our website and check out everything we do.