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Book publishing of today is not as simple as writing a book and publishing it and forgetting about everything associated with the book.

If you want to be a successful author in this day and age then you need to do a little bit more than just writing and publishing the book.

You need to utilise data to your advantage in order to understand the performance of the book in the market and make changes accordingly.

So in this blog, we are going to understand everything about data analytics in publishing starting with why data analytics matter in publishing. We will then move on to all the most important metrics to track book publishing performance.

So, let us look at why data analytics matter in publishing.

Why Data Analytics Matters in Publishing

To Identify the Buyers

The very first reason why data analytics matter is simply for the purpose of identifying who is buying the book and this includes identification of the demographic percentage of book sales based on categories like man, woman, child, national origin, age etc. This data can then be utilised for further marketing purposes.

Understanding the Locations of Sale

The second purpose of data analytics is to understand when and where the book is being sold.  A book can be sold online and offline. There are classifications under online such as the primary website of the publisher as well as other eCommerce places and there are further classifications under offline as well.

Studying The Impact of Marketing

Data analytics is going to help the author understand the effectiveness of their marketing campaigns so that the impact of marketing can be studied and even changed so as to bring even more favourable results for book sales.

Optimizing Pricing and Distribution

Data is one of the most powerful tools you can ever have as an author in order to understand the market and also understand pricing and distribution and study your competitors with the help of data instead of turning to guesswork. This will then help you price your book in the best way possible so that you can expect the best kind of sales.

Improve Future Book Launches

Of course, data can be utilised for the future as well because data collected for the present book can be utilised to formulate an entire publishing strategy for any future book release and it is also going to be much more effective.

Key Metrics to Track Book Performance

Sales Data

One of the most important metrics you should collect and track in order to analyse data effectively is definitely going to be sales data in the form of books sold and revenue generated.  In addition to that you should also collect data in the form of refund rates etc. The more data you have, the better of a position you will be.

Read-Through Rates (for eBooks and Subscriptions)

If you are publishing in the form of any book or subscriptions then you can also track how many pages are being read on average as well as if the readers are completing the book or even points in the book where they are losing interest. This will give you a lot of helpful data that will even help you in composing your next book.

Reviews and Ratings

Another point of data that you simply cannot ignore is going to be reviews and ratings as this can include ratings on eCommerce platforms such as Amazon. When it comes to ratings you can track everything from the average rating to the number of reviews as well as what is being written in those reviews and the sentiment analysis of those reviews with the help of keywords.

Website and Landing Page Analytics

If you are conducting book sales or marketing campaigns from your website then you get to analyse an additional set of data in the form of website visits as well as page views and even the bounds rate and time on the page of potential buyers. You can also analyse the conversion rate of the visitors on the page if they decide to make a purchase.

Social Media and Engagement Metrics

Additionally, you must not ignore social media data in the form of engagement through likes and shares as well as comments. You can also analyse data in the form of referral traffic on your sales page and even influencer mentions or hashtags of your book.

Tools and Platforms for Book Data Analytics

Amazon Author Central

In order to track sales rank as well as customer reviews and reader insights.

Kindle Direct Publishing (KDP) Reports

In order to track and monitor sales and royalties as well as read-through rates.

Book Report

Visual dashboard for KDP data analysis.

Google Analytics

Utilised to track website traffic and reader behaviour.

Mailchimp / Sendinblue / ConvertKit

In order to track email campaign performance in the case of email marketing.

Social Listening Tools (Hootsuite, Brand24)

Utilized for tracking and monitoring book mentions and engagement on social media.

What To Do with Data Analytics for Your Book?

Refine Target Audience

You can analyse the data you have accumulated in order to understand what your actual target audience is and should be and if you are actually targeting them and you can utilise this information in order to make any changes you want.

Optimize Advertising

Sales and engagement data can be analysed in order to understand if your marketing campaigns are effective enough or if they need some kind of optimisation in order for them to be much more effective. This can help to allocate budgets for far more effective marketing campaigns through advertising.

Tweak Book Descriptions and Covers

You can utilise sales data in order to study page views and find out if the book covers and descriptions might be an issue and you can utilise this data in order to make changes to the book cover or descriptions and see if that is making a difference. This is easier to do if you are planning on an exclusive ebook release and not a physical release.

Plan Strategic Launches

Sales data can be utilised to identify the best time for book launches and also for planning special discounts and offers for special occasions such as holidays and summer breaks and much more.

When you have data in your hands you can then utilise that data in order to optimise existing marketing campaigns and existing plans of action in order to improve the performance of book sales.

If you know how to analyse data then you can even utilise that for predictive analytics in order to predict events beforehand.

We hope this blog has helped you understand how important data analytics is to being a successful author in this day and age because just publishing your book is not enough and just pouring money into the marketing budget is also not enough.

That is why if you are looking for a legacy publishing company that understands and utilises data analytics in order to help you with book performance tracking then we are here for you.

We are Orange Publishers and we are one of the most renowned book publishing companies in the industry to bring you the convenience of self-publishing and the reliability of traditional publishing all under a single roof and name.

We can help you with the entire publishing process right from manuscript formatting to book cover design and printing as well as publishing and even book promotions. We also take care of data analytics for tracking book performance as well.

We welcome you to visit our website and check out everything we do.

The publishing journey is not for the faint-hearted because rejection is very much a part of the journey of any author.

Rejection is even more apparent if you are just starting out as a new writer without any kind of network in the industry.

In a situation like that, it is quite difficult to stay motivated because almost all your work is going to get rejected by traditional publishers unless it is the holy grail of a masterpiece that by luck was on the chief editor’s desk by mistake.

So, what do you do? Do you leave writing, something you are skilled and passionate in and continue your day job or do you find out a strategy to overcome publishing rejection?

We will help you understand how you can stop yourself from getting demotivated so that you can move ahead on this publishing journey and finally strike gold.

Before we do that, we need to understand the reasons why a first-time author or any author can get rejected by traditional publishers.

Reasons Why Authors Get Rejected by Publishers

Unpolished Manuscript

The very first reason why authors get rejected by publishers is because of an unpolished manuscript which means that the manuscript has not been edited properly and that it lacks refinement.

This can be due to unprofessional editing as well as unprofessional format setting which will only make it more difficult for the publisher to review the document.

You must understand that every publisher receives hundreds of manuscripts daily and that is why if one stands out for bad editing then it gets rejected because it reduces the work of the publisher to sort out everything.

Wrong Channel of Submission

Publishers are all about discipline and procedure because they are ultimately a business and they need to process a lot of content in a very small amount of time and that is why they have a set process in place.

If you disregard that process and submit a manuscript on a sales email ID of the publisher or submit the manuscript with the wrong subject and wrong title then it might have grounds for rejection.

One of the other reasons why it might get rejected because of this is because most publishers utilise automated software that sorts out spam emails from authentic submissions and has certain criteria which if not met will be rejected.

Lack of Market Potential

An author can be very passionate about their work and they can pour out their soul into a work but for a publisher it is still business and a manuscript is still a product that they need to sell in order to stay in business.

This means that certain topics of writing are more desirable in the market on a particular season which means that a season of the publishing market might see horror as the most popular genre and other seasons might see romance as the most popular category.

What this ultimately means is that publishers will have a much stronger preference for that genre during that period of time and if you write something else then it will by default get sorted to the bottom of the pile.

Unoriginal Concept

Your manuscript will get outright rejected if it is an unoriginal concept or if a certain percentage of the manuscript feels like it has been copied from the works of other authors.

Weak Query Letter

Another very important reason for rejection is going to be a poorly written query letter because this is ultimately the letter that will convince the publishers to read more.

There is a certain technique and certain factors involved in writing this kind of letter for it to be even considered by the publishers and if you do not follow that or study that pattern then your manuscript might have a high chance of rejection.

Strategies to Overcome Publishing Rejection

Reframe Rejection as Feedback

The best strategy you can ever think of is to not get demotivated by publishing rejection but to understand it as a learning opportunity.

If you get the chance then you need to ask the publishing company to simply tell you why it was rejected and you might not get an answer for it but if you do that will be the most valuable feedback you will ever get as an author.

You can also show your rejected manuscript to other people who have tried to publish and they might also provide you with important feedback.

You must always equate rejection to a learning opportunity because it is.

Keep Submitting and Stay Persistent

The second effective strategy to overcome publishing rejection is to never have the time to think about that reaction.

You can do that by continuously being persistent and continuing to submit to other publishers and looking for other agents and also looking for other kinds of opportunities.

This will include trying out co-authoring other projects and working on something new because if you are busy then rejection will simply not be on your mind.

Find Support in Writing Communities

Another very important thing you can do is to find a writing community because yes these kinds of communities exist and they are here to help you with understanding how publishing works.

These support groups can meet up physically or even online and you can attend them and listen to other more experienced people.

Explore Different Publishing Options

This is probably the best strategy out there and it is to simply explore other publishing options and by that we mean looking for something called self-publishing.

The problem with traditional publishing is that you do not have any power in your hands as an author and the publisher gets to decide everything for themselves.

With self-publishing, you essentially become the publisher and the self-publisher becomes a service-providing company to help you out in your publishing journey.

When it comes to self-publishing or even a hybrid publishing model you can expect excellent opportunities to take complete control of your publishing journey.

CONCLUSION

We hope this blog has helped you understand how you can deal with rejection as an author and if you do not want to go through rejection and take matters into your own hands and lead your publishing journey then we are here for you.

We are Orange Publishers and we are the fastest-growing self-publishing company in the industry and we will help you out with all your publishing needs.

We welcome you to visit our website and check out everything we do.

Welcome to today’s blog where we are going to talk about one of the biggest dilemmas faced by authors all over the world.

We are of course talking about the dilemma of what to prioritise when writing something when the choices are creativity and market trends.

Both creativity and market trends are equally important because both of them are so very necessary for writing something remarkable.

This is because when you are writing something you need to tap into your inner creativity and that is where you can produce something magical but then again you also need to understand market trends because it does not really matter how good you write if the topic is not trendy.

So, what do you choose?

We are going to find that out in this blog.

We are not going to make you choose one over the other because we are going to help you understand how authors can balance creativity and market trends equally so that they can benefit from both of these important elements of writing.

So, let’s get into it.

Understanding Creativity and Market Trends for Authors

What is Creativity for an Author?

Creativity is everything for an author and it signifies multiple qualities all put together so that they can express themselves and utilise that imagination.

Being creative is all about using your imagination and channelling it into emotions and ideas while maintaining a few things. Theser include:

Originality:

In order for creativity to flow it should involve originality and the utilisation of imagination for crafting new stories and characters and different worlds.

Personal Voice:

It should be unique to the author and the author must have a very personal voice they have developed themselves and a writing style that stands out as original and their own.

Emotional Depth:

In order for creativity to flow the author must have emotional depth and must be willing to connect with their readers through emotions.

Experimentation:

Creativity ultimately is all about experimentation because when you are being creative you are creating something new which is naturally breaking conventions in structure and theme as well as narrative techniques.

What are Market Trends for Authors?

Market trends are completely different from creativity because creativity is something very personal and unique to an author but market trends are the evolving preferences of readers and the publishing industry.

Market trends are just what’s in popularity at the moment which can be a certain type of book or a certain type of genre that is experiencing commercial success and popularity. Market trends can be regarding:

Popular Genres:

Market trends can include certain genres that are currently popular in the market because they are seeing better commercial success than other ones. For example, romance might be more popular than fantasy at some point in time.

Trending Themes:

These market trends might also include trending themes such as themes related to climate, mental health or even other societal issues.

Writing Styles:

Some writing styles might also be in the trend at a certain point in time as some readers might prefer writing styles with different types of storytelling such as short chapters or fast storytelling.

Book Formats:

And finally, we have book formats as this is one of the most common things to go in and out of trend and we are talking about the different book formats such as audiobooks or eBooks or even serialised online fiction and other kinds of books.

So, How Do Authors Balance Creativity and Market Trends?

Researching Market Trends Without Losing Originality

If your goal is to balance creativity with market trends then the preferred thing you need to do is to understand the market and one way to do it is to study and analyse all the books that are doing good in your genre.

This will give you a baseline idea about what works. You can then use that idea according to your needs and balance it up with your originality and creativity.

 

Finding the Overlap Between Passion and Market Demand

You need to understand that if you completely try to follow market trends then you are going to sacrifice creativity and vice versa.

That is why you should not start with a blank slate and completely go the creative way because doing that will mean you are taking market risks.

Instead, you need to understand where market demand and passion overlap so that you can identify themes that are working in the market and write your book with the inclusion of those themes.

Innovating Within Popular Genres

Being creative does not mean you need to sacrifice market trends because you can pick up any popular genre and write it according to your creativity and originality.

You just need to find out what is working in the market and not completely copy your competitor but simply get inspired by things that have a higher probability of success.

You can then utilise those ideas according to your vision of the book. You can try out experimenting with different structures and styles and all we are saying is that you should not completely rely on guesswork for market success and follow market trends.

Adapting to Reader Preferences Without Compromising Integrity

As an author, you need to understand that you are not writing for yourself so that you can read it alone, you are writing for someone else and that would be your readers.

That is why understanding market trends is not only about understanding what will work commercially but it is also looking into the preferences of your readers.

You can do that through feedback and try evolving your style to something your readers like without completely going for market trends or reader preferences.

Choosing the Right Publishing Format

And finally, the best way to balance creativity and market trends without sacrificing a lot on creativity is to simply look at the market trends related to the book formats that are popular.

At the moment ebooks and audiobooks are very popular across markets all over the world which means that if an author studies this pattern and decides to publish an audiobook then it will be following market trends without sacrificing on creativity.

It is all a matter of what you decide to do and how much of a balance you want to maintain. That is why if you are looking for some guidance related to this or assistance in publishing your masterpiece then we are here for you.

We are Orange Publishers and we are one of the most renowned legacy publishing companies that brings you the convenience of self-publishing with the reliability of traditional publishing all into convenient publishing packages.

We will help you with every step of the publishing process and we welcome you to visit our website and check out everything we do.

 

One of the biggest achievements that any author can hope to accomplish is to have their books in a bookstore or a library.

However, doing that is a bit of a challenge because not every bookstore and library is going to accept your published book and there are a few things you need to do in order to ensure that they do.

This blog aims to talk about all those important factors that determine if your book ends up in a library or a bookstore.

We will look at what are the important things bookstores and libraries look for and also understand why authors need to have their books over there.

Understanding these will make sure you learn how you can make sure your book ends up in the library or bookstore.  So let’s get started.

Why Do Authors Wish to Have Their Books in Bookstores and Libraries?

Prestige

Having your books in establishments like bookstores and especially libraries is a sign of accomplishment and legitimacy in the publishing world.

This is because there are millions of books out there but not every one of them make it to libraries or bookstores where it is seen, bought, read and studied by future generations.

That means if your book has ended up in a library or bookstore then it is actually providing some value to the readers out there.

Readership

The second reason why every author wants their book to be in bookstores and libraries is that it is one of the best kinds of marketing tools out there.

Having your book in a library is free marketing for the duration of the book.

Similarly, if your book is displayed in a bookstore then it is going to act as a marketing tool for the book for the remainder of its stay in the store thereby helping with promotion.

What Do Bookstores and Libraries Look For?

Library

Good Reviews

One of the most important things a library looks for is going to be good reviews because reviews are one of the easiest ways to determine the quality of a book.

These reviews do not necessarily have to be the best kind of reviews possible for that book and no one is looking for the best kind of reviews.

The reviews should just say that the book is going to fulfil the purpose the library is looking for.

Necessary Identifiers

Just like ISBN (International Standard Book Number) libraries have different identifiers that help librarians categorise books into different sections.

These identifiers can signify what kind of book it is and also who controls the different licences related to the book and all of those formalities should be in perfect order if you ever want your book to reach the library.

If you have issues with your barcode or catalogue number or even issue number and things like that that can get flagged in a universal library system then you can count your book as rejected because libraries do not take any chances when it comes to legitimacy.

Professional Look

Apart from that the book should look the part because if the book does not look professional with a good book cover as well as a clear title and cover art that is appropriate for the library then the library will simply reject the book.

If you especially want your book to be in public libraries then you should make sure that all the technicalities related to the book are alright so that the book feels very professional and well put together in hand.

You can have the best content inside the book but if you do not have something to represent that content in the form of a good book cover and exterior then libraries will not come close to that book.

Topical Relevance

The most important reason of them all is going to be topical relevance because libraries only have a very limited number of spaces when it comes to books.

That is why a library will look for books of different categories rather than having the same kind of book for a single category.

This means that if the library already has books in the same genre your book is from then the chances of your book being accepted in the library is low.

But if your book is unique and influential then libraries would love to have a copy of the book. That is why if you want to improve your chances of getting accepted by libraries then make sure the topic is unique.

Bookstore

Demand and Relevance

The acceptability of libraries and bookstores are quite similar in the sense that bookstores are only going to pick up books that are very relevant to society.

This means that a bookstore is not going to pick up a book that has no traction or demand in the market and it is only going to pick up something that already has well-established demand.

You need to understand that a bookstore is a business and it is only going to pick up something that is going to sell and a good indication of that would be market and demand.

Good Pricing and Deal

The second very important factor to having your books in a bookstore is going to be good pricing and deals. If you work with your publishers and distributors to provide a very attractive deal to the bookstore then they will be much more inclined to keep your book.

You can do that in multiple ways because you can directly sell the books to them or you can even go into an agreement whereby the bookstore keeps the book on display for selling it but can also return unsold copies to you.

Whatever you do you must make sure the deal is attractive and the prices are low in order for bookstores to accept your book.

Solid Track Record Of Sales

The easiest way to have your book accepted by a bookstore is to have a solid track record of sales. If you can show the bookstore that your book is performing well online on platforms such as Amazon and offline in other stores then bookstores will jump on the occasion to keep your book.

If you can especially show the bookstore that your book is performing well in the bookstores of their competitors then it will become an even bigger catalyst for bookstores to have your book. It all depends on sales and the guarantee of sale.

Conclusion

• Libraries are going to pick up a book that is relevant and also that fulfils a gap in the collection and also something that provides actual value to their readers.
• A bookstore will do all of that with additional points of good pricing and a good track record of sales.

You do not really have anything in your hands when it comes to these establishments picking up your book. What you can do is create an amazing book in the first place.

That is where we can help you because we are Orange Publishers, we will help you with the entire publishing process.

We ensure the best of both worlds when it comes to traditional publishing as well as self-publishing as we offer the reliability of traditional publishing along with the convenience of self-publishing all into some of the most convenient publishing packages in the industry.

We welcome you to visit our website and check out everything we do.

In this day and age authors simply cannot sit on the sidelines and have their books sold only through publishing channels and organic marketing.

The book publishing market is highly saturated now with the number of authors having increased dramatically.

To find a remedy for this situation every author must work on their author profile and build an online persona which they can utilise to create loyal fanbases.

Every author must become an online influencer and influence people and create online fans and then the fans will do the marketing automatically for the author.

This seems like a very complicated solution but this kind of strategy has the potential to bring in a lot more readers than any other conventional technique of book marketing.

That is why in this blog we are going to discuss a few strategies that will help you foster loyal fanbases if done correctly.

Strategies To Foster Loyal Fanbases

Instagram Strategy

The very first strategy we are going to talk about is going to be the Instagram strategy and it is simply because Instagram is the most popular social media platform today.

You have every content creator out there trying to gain popularity on Instagram and it is simply possible because of short format content.

We are primarily talking about Reels. Reels have the power to completely transform your social media reach and all you have to do this to keep on making them.

The mistake people make when creating Reels is that they only promote their products in Reels but those kinds of reels are not worth sharing.

The Reels worth sharing should be universal and should have something interesting to say within them and it can be information or something cool or even something funny.

You can create Reels in the form of showing your journey as an author or telling people about the hidden challenges in writing a book or something that catches the eye.

Just make sure that your content is not just marketing content and that it is something that other people can share with other people in general. That will get you views and then you can keep on interacting with your followers.

However, you must remember one thing and it is that your content should be related to your books and that relation might be very distant but it should be related.

If you start making content about food vlogging and one fine day you just promote your book then that will be difficult for your audience to understand and interact with because they are accustomed to one kind of content.

Facebook Strategy

The Facebook strategy is going to be a little bit different from the Instagram strategy and also similar in some ways.

The similar part is going to be the short format videos because Instagram as well as Facebook are run by the same company which means you can either share your Instagram Reels on Facebook or you can create similar reels and upload them on Facebook.

You can also upload long format videos on Facebook but you should make sure they follow the 1:1 aspect ratio because it is the most popular video type on Facebook.

After you do that, you must focus on something else which is very effective on Facebook and we are talking about Facebook groups.

If you want to create a fanbase then you should start interacting on similar kinds of groups you can find related to books and authorship.

Within those groups, you should start promoting your content and also help others with their questions and just be generally good and helpful and also market your book and start gaining a fan base.

Once you start gaining followers you can then create your own page and even your own group and start building a community.

You can then provide exclusive content to your community and give them updates on book sales and exclusive offers related to your books.

It’s all about being patient and working on a community.

YouTube Strategy

The only thing similar between the YouTube and the Instagram strategy is the short video content because short videos are also extremely popular on YouTube.

They have a different name on YouTube and they are called Shorts instead of Reels however the concept is very similar and yet there is a very unique method of using short videos on YouTube.

Creators usually have long videos and that is the bread and butter of YouTube and they edit out small portions of those long-format videos into shorts so that those shorts can bring people to the original long-format video.

You should create interesting long-format videos and create smaller Shorts of them which can then make your long-format videos popular.

However, if you only want to create short format videos then again you can definitely do that.

The YouTube strategy is not really is strategy as it is patience because you need to keep on uploading on a perfect schedule and you need to keep on bringing out new and interesting concepts regarding your authorship.

However, promoting content on YouTube is very time-consuming and the results take the longest in YouTube if your content is not interesting enough or not unique enough to be noticed by the algorithm.

To get around that you can of course promote the content and when you promote it you are going to get attention but that might not be the ideal attention because when a video gets promoted it can be seen by nearly anyone and not really people into reading so you should keep that in mind as well.

Apart from that you can utilise any platform out there whether it is something like Discord or even something like LinkedIn to promote your books and the strategy will be similar and it will just be regular content and shareable content as well as regular interaction.

Interaction is all about how you communicate with people and how regularly you do it day in and day out.

We hope this blog has been helpful for you to understand all the nuances involved in building reader communities.

If you are a new author just starting out and you simply do not have the experience or the time to follow a strategy or you need the best kind of guidance regarding author promotion strategies and even help with author profile creation or publishing then we are here to help you.

We are Orange Publishers and we are one of the most reputed legacy publishing houses in India. We are the only publishing house to bring together the reliability of traditional publishing with the convenience of self-publishing into the most amazing publishing plans for authors.

We will help you in all aspects of publishing whether it is editing the manuscript or formatting it as well as printing and publishing as well as distribution and even copyright.

Additionally, we will provide you with guidance and support as well as promotional material for all your social media platforms so that you can run marketing campaigns for the book as you like.

We welcome you to visit our website and check out everything we do.

Getting book reviews is probably the most difficult task for any author out there because in today’s day and age reviews mean everything for the visibility of the book.

Book reviews help readers make important purchase decisions regarding a book and a book review is the very first thing that readers are going to look at even before they pick up the book and read what’s on the cover.

You can think of it as the most influential hook of any book.

It is just like owning a restaurant because ultimately people are going to look at the reviews and those will be the biggest motivator to driving sales.

Similarly, book reviews are going to help you prepare your book for the best sales season ever and will help you not only establish a strong online presence but will also help you in offline traditional sales.

The reason why book reviews are so important is because it provides legitimacy to any book because people are more likely to buy something with a lot of reviews than with no reviews.

Book reviews become even more important to those who are just starting out for the first time without any reputation in the market and these reviews will help the author with a strong foundation to showcase their products.

Reviews are social proof of a book.

That is why we are here to tell you how you can get book reviews and boost your sales and make sure you can establish a strong online presence as well as strong author branding.

Ways to Get Book Reviews and Boost Your Sales

Prepare Your Book for Review

If you want to get the best reviews then the very first thing you need to do is to prepare your book for reviews because if you are willing to get reviews then you need to present your book in a very polished and professional manner.

This means that when you are sending out early copies to critics you simply cannot send out an unpolished manuscript because you need to have professional levels of editing and investing professional editors to edit your manuscript and make sure it is in its final form.

It also does not make sense to send out a final draft without its final form and for that, you also need to design a cover for the book.

If you feel like publishing early copies is difficult and you do not want to spend that much before commissioning the first batch of prints you can create an ebook and in that eBook, you need to have the book covers in place.

Basically, when you present your book to the book critic you need to make sure that it is in its final form and maybe only missing marketing material in its cover.

However, if you have already established a good relationship with some book critics then you can send them out an unfinished copy and by that, we mean the complete and final manuscript but without the cover or the other additions to it.

Establish a Strong Online Presence

There are different techniques of getting reviews and one of them is to ask people to review it on different platforms and the other way is the organically get reviews for the book.

If you want to go with one of the most organic ways of getting book reviews then you need to have an established fanbase online.

In order to do that you need to establish a strong online presence in the form of different social media groups and engagement on all your social media profiles.

And this is similar to other branding and you need to maintain active profiles on all popular social media platforms such as Facebook and Instagram as well as Twitter and even on YouTube if you can put out short video content or even long-form videos to promote your book.

If you manage to establish an online presence then you can utilise them for some of the best and most authentic reviews.

You can share parts of a chapter of your new book as teasers and ask them to genuinely review it on different platforms whether it is on Amazon or any other place you sell the book.

This kind of response would be amazing for the algorithm which will further promote your book which already has an online authority in the form of organic search.

 

Utilize a Call to Action in Your Book

Since we are going the organic way and since it is also the most effective way of getting reviews every author can do, this is a tried and tested technique to utilise.

If you are not really comfortable with creating an online presence and being something like an influencer then the bare minimum you can do this to simply add an extra page to your book at the end.

On this page, you can simply express gratitude to your readers and tell them that you are so happy that they read through the end.

After you do that, you can ask them only once about leaving an honest review if they liked the book and you must keep in mind that this request for review should not be very persuasive or pushy and it should just be a single line.

If you try and write paragraphs about why a review helps then it is going to sound very desperate and it will have the opposite effect on the reader and especially on a reader who did not like the book.

That will lead them to put in negative reviews because negative reviews at even worse than no reviews.

If you really want your readers to notice your request for a review then you can also use technology and it will be much more interesting for readers to interact with it.

What you can do is simply have a QR code at the end of the book and when your readers scan it, they will be presented with a video where you request them to review the book and thank them for their time.

Offer Your Book for Free Temporarily

While we advise you to do your research before you take the step but one of the most effective things you can do in order to get book reviews, especially during the launch of the book is through free book days.

This is different from a giveaway because when you conduct a giveaway you have to give away books for free to different people based on if they have won something.

This is different in the sense that if you get into an agreement with Amazon’s KDP Select then you can select to give away a certain number of copies for certain days for free.

This will generate much more traffic to your book and it will boost downloads which is only going to increase the number of reviews your book gets.

However, you should shut it down after a week or something like that because you do not want sales to take a hit.

This is a very risky strategy but it can pay off if you are looking for reviews and fast.

Alternatively, you can also try out something else by releasing your book in the form of a series of books or even release your book in a series of chapters. This is difficult to do if you are launching your book in print but it might be easier if you are only planning an online release.

When you do that, you can set the first chapter for free reading and it is not only going to generate reviews but it is also an excellent strategy to hook readers.

Reach Out to Book Influencers

Yes, book influencers are a thing and they are very popular in the entire book publishing industry for their reviews and insights into new books.

These influencers have excellent reach with thousands of subscribers who trust that judgement when it comes to new books.

Yes if this blog had been written 10 years ago then we would have mentioned book bloggers because they used to hold this kind of authority but now if you want book success and reviews you are going to need book influencers.

There are primary two types of book influencers and one of them run paid influence campaigns and all you need to do it to pay them and they will review your book. This might be very expensive to do so and it all depends on the kind of reach they have.

If it is within your budget then you can definitely approach them and it will be quite easy for them to review your book and even speak positively about it but if you do not want to do it like this and go for something more organic then there is another option.

We are talking about book influencers to whom you have to send advance copies and they will decide if they want to review your book or not.

If they do then they will mention to you beforehand that they are reviewing your book. You must not tell them to review it positively and ask them to review it as honestly as possible as they will appreciate you saying that.

However, you can request them to ask the readers and viewers for book reviews and it will definitely lead to a lot of reviews.

Submit to Professional Reviewers

One of the other things you can do is to try out the traditional way of getting reviews and it is in the form of professional reviews from reviewers.

These are professionals who only do reviews on review platforms or they can even be part of a publishing company who are famous for their opinions on different books.

Getting your book reviewed by these professionals can mean a lot because they will not only review it for you and help you get very valuable reviews on your book but their reviews will also mean your book now becomes eligible for different book lists sometimes run by these reviewers.

However, sometimes the services of these professionals may require a fee which is not really a lot considering the kind of help you are going to get from this service.

But if you are planning on not spending a lot on marketing and reviews and if you want things to be as organic as possible then again there are free platforms out there where you can ask experts to review your book.

However, the legitimacy of reviews from paid review platforms such as Kirkus Reviews as well as Foreword Reviews hold a lot of weight and readers are always on the lookout on these platforms for new good books.

It is the positive review that counts and you should go to any length to secure a positive review from a reputable source.

This can also mean asking other professional reviewers in the form of other authors for a review of your book.

If you do not have any connections in the industry then this is something that might be very difficult to achieve but you should be persistent and keep on requesting people to have a look at your book and whatever they say about the book can be utilised in the marketing campaign to drive new sales.

After you have managed to gather a good number of reviews and even some reviews from very reputable sources, you can then utilise those reviews as marketing material for your book.

This is something very common and everyone in the publishing industry does it.

We hope this blog has helped you understand how to get book reviews that will help boost book sales.  However, if you are new to book publishing and you would like professional help regarding getting book reviews then we are here for you.

We are Orange Publishers and we present you with the most seamless book publishing experience which includes support for everything related to book publishing from the editing to the proofreading and book cover design process to the printing and publishing as well as marketing of the book.

When we say we do everything really mean that because we will also help you get book reviews from very reputable sources that will help boost your book sales.

We welcome you to visit our website and check out everything we do.

Whether you are an advocate for AI or whether you would not like the idea of AI in creative spaces you and us can agree that Artificial Intelligence (AI) is here to stay.

It is definitely consequential in every industry out there and the publishing industry is not an exception and while there may be many opinions about AI in book publishing, it is a fact that it is already becoming quite popular in the industry.

We are seeing the utilisation of Artificial Intelligence (AI) in various aspects of creating a book and publishing it right from helping authors in the editing process to helping authors in creating the book covers to also playing a much more active role in writing the book.

Do we think it is unethical to utilise Artificial Intelligence (AI) to write a book?  Of course, it is because if  AI is utilised to write a book then it does not stay original, but it is complicated.

There might be a counterargument to this as others will say that it is just like hiring a ghostwriter and that is also a very genuine point to consider.

We are not really sure how the readers are going to react to the active involvement of Artificial Intelligence (AI) within the writing process and whether they will accept the idea with open arms or will simply stop buying AI-utilised books.

But what we can be sure about is the fact that AI will continue to play a role in the publishing industry and become much more active.

It does not stop there because Artificial Intelligence (AI) is utilised in every aspect of publishing nowadays because the author might use AI to do market research and they might use AI to learn about ebook formats and do more so you can expect AI to stay in the industry and become a permanent element of the industry.

Author Branding

Author branding has always been important but not as much as how it is now and we predict that author branding will become a necessity within the coming decade.

This is simply because of the rise of online platforms and social media and the relevance of direct relationships with readers through social media.

If you want your product to become successful in today’s market you need to become an influencer and you need to directly market your product out to the consumers.

You in this case are the author and your product is the book and that is why you need to create a deep connection with your readers and that is only possible by becoming an influencer.

Yes, there are a lot of negative connotations with the word influencer but influencers can be of different kinds and there are definitely influencer authors out there who are already very popular and making it big in the industry simply because they have established a very active relationship with their readers on social media.

Gone are those days when you as the author would simply submit your book for publishing and relax as the publishing company does all the marketing because if you follow something like that now your book will just not sell copies.

You need to market yourself and create your own brand and utilise that brand to attract readers and establish a direct connection with them through a continuous strong online presence.

If you are an author and planning on publishing your first book then you should start this online journey much before you publish the book so that you already have followers to market the book to.

Subscription-Based Models

If you remember the point about the dominance of digital formats in the publishing space then you might also understand why digital is popular.

It is simply because of how affordable digital formats make accessibility to books which means the entire process becomes much more affordable for the author in terms of investment as well as the reader.

If you want to make things even more affordable then you introduce subscription-based models.

This is a very powerful and popular concept and it has already taken off as we can see very popular book publishing platforms introducing subscription models where they provide unlimited access to ebooks for a certain fee.

These kinds of deals are actually very affordable to start with and if you are someone who reads at least five books every month then it will cost you a fraction of what it would cost to buy those ebooks.

These subscription models are becoming popular simply because they offer unlimited access to a library of books for a very affordable amount and if you want to have an idea about this subscription amount then the amount of these unlimited subscription models is usually set at the price of a single book.

That means at the price of a single book you get an entire library and that is why we predict this kind of model will become even more popular within the coming decade.

Personalized Content Delivery

Book publishing platforms are slowly but surely introducing more accurate and more powerful algorithms in the form of more accurate recommendation models in order to understand the preferences of readers more accurately and suggest books even better.

This is done with the help of data analytics because if platforms are able to guess your preference then they are also able to deliver your books which you are more likely to read.

That is exactly what is happening on all the popular book publishing platforms out there as they are utilising everything from Machine Learning (ML) to AI as well as complex algorithms to understand the kind of books you like and provide completely personalized recommendations to each individual reader.

This is just like having a personal secretary who understands you and recommends you only the things you will probably like.

We will see this model of personalized content delivery become much more popular in the coming decade as every platform out there will implement this kind of personalized delivery model in some capacity or another.

Of course, there are going to be options to promote your book within these recommendation models which authors can then leverage and target their audience.

Speaking of which audience targeting will also become much for accurate as platforms already understand the kind of readers that will like your book based on history.

Audio Formats

One of the things that will skyrocket in the coming decade is definitely going to be books in the audio medium formats such as audiobooks and podcasts.

In order to understand the popularity of audiobooks we need to understand why people prefer them. If you want to conventionally read a book then you need some time in your hands specially reserved for reading that book.

Unfortunately, not everyone has that luxury of time because the average working-class person probably spends hours going to and from their workplace during which time they might be driving or they might be availing busy public transport.

Now if you live somewhere with empty trains and empty buses then you can definitely take out your book and read it while travelling but that is not the case and in a situation like this a physical book or even an ebook becomes a highly impractical option for consuming content.

That is where we see the popularity of audio format books such as audiobooks and podcasts which readers can listen to even while they are commuting to work or even cooking as they can simply put in headphones and listen to it while doing anything else like working out.

The audiobook fits in perfectly within the modern lifestyle of a working individual.

While we do not recommend listening to audiobooks if you are doing something that requires attention such as driving but it is a very popular method of consuming audiobooks and that is why we are going to see the explosion of popularity when it comes to audiobooks and podcasts in the coming decade.

We hope this blog gives you an idea of the situation of the publishing industry in the next decade and we sure hope you are prepared to meet these new challenges as you reinvent yourself as an author.

However, if you are unsure about the future and would like the most reliable partner to help you out through the ups and downs of publishing trends, we are here for you.

We are Orange Publishers and we are the fastest-growing book publishing company in India and we will help you with all your publishing needs.

We will guide you through the entire process of publishing the book and also help you understand how you can conduct proper author branding and much more.

We welcome you to visit our website and check out everything we do.

Artificial Intelligence (AI) has been transformative to a lot of industries and that is also the case with the publishing industry, especially with authors.

AI has been able to help authors not only improve their craft but also improve their efficiency, work faster and even be more creative all while not having to change their actual style.

Today we are going to talk about how AI tools are revolutionising publishing for authors and how AI is helping authors with the entire process of writing a manuscript ready for publishing.

We also understand that some traditionalist authors do not prefer to utilise AI or any other form of assistive technology because it interferes with their work and we totally understand that and respect it.

However, if you are just starting out as an author then you should take in all the help you can and AI is definitely going to help you with all its tools that streamline the writing process for you.

There is just one thing you need to keep in mind and it is how much you want to involve AI in your work because if you really want it then AI even write the entire book for you but we feel it is neither ethical nor original enough for an author.

Having said that if you decide to write a book completely with AI then you can definitely mention it on the cover of the book and market it that way and it is ultimately your book and you have the freedom to do with it what you please.

So, let us look at how AI tools are revolutionising publishing for authors.

This Is How AI Tools Are Helping Authors

Writing

AI has had a profound impact in every aspect of the publishing process for authors but it is the most apparent when it comes to the writing process.

This is because when it comes to writing, authors have to maintain not only style but also grammar and along with that, they also need to always generate ideas and plot outlines and even overcome writer’s block.

Additionally, authors also need to organise chapters and manage notes as well as set objectives and goals for writing every day.

Artificial Intelligence (AI) can help authors in all these areas and much more as authors can utilise AI-powered writing assistants like Grammarly, ProWritingAid, and ChatGPT not only to improve the style of their writing but also to automatically correct grammatical mistakes.

These tools can also be utilised to improve the entire sentence structure and even suggest stylistic changes when it comes to the tone of the work.

Authors can utilise tools like Scrivener along with its AI integration tools in order to organise chapters and optimise their workflows.

While we would not encourage authors to utilise a lot of AI tools, especially in an area that deals with style and tone but when it comes to grammatical error correction authors can definitely use AI as much as they want.

Editing and Proofreading

Editing and proofreading are where the real magic happens because there are a lot of steps to follow when it comes to proofreading and it is a long and complicated process for authors.

Additionally, the editing process is not just about looking for smaller grammatical mistakes because it is ultimately for checking the consistency of the entire work and then again you are going to have to be consistent when it comes to everything from the timeline of the work to consistency in character names and much more.

Artificial Intelligence (AI) is excellent when it comes to all these use cases as tools such as Hemingway Editor and AutoCrit have the ability to provide a very detailed analysis for entire manuscripts when it comes to its sentence complexity as well as the usage of passive voice and much more.

These tools also help the author analyse for readability which is something very important but often gets moved back on the priority list of editing but authors do not have to do that anymore with automated proofreading enabled through AI.

When it comes to the editing process as well as the proofreading process, feedback is something that can really help the author improve their situation.

However, expert feedback is very difficult to come by especially if the author is trying to not reveal the story before it is published. AI can help authors with that as well by providing constructive feedback on dialogue authenticity and plot coherence and much more.

Book Cover Design and Formatting

While authors are generally comfortable with the writing and editing as well as the proofreading process but when it comes to the book design as well as formatting and even something like the book cover design, they usually outsource this to a professional.

This is because book cover design is a complicated process that is a skill in itself and when it comes to book formatting you need to learn certain things and there is definitely a sizeable learning curve to it.

Before the advent and popularity of Artificial Intelligence (AI), you needed professionals good with professional formatting tools and book cover design tools in order to do it but now with AI, you have amazing platforms to help you out.

You have amazing platforms such as Reedsy and Vellum that utilise AI to format books for you for both digital platforms as well as print.

These platforms ensure automatic compatibility with ebook readers such as Kindle and they are very easy to use and do not have a steep learning curve.

When it comes to designing the book cover, things have become much easier because of tools such as Canva and BookBrush. Canva is a multipurpose tool that can be used for any kind of design assistance and therefore book cover design is definitely one of them and it is quite easy to use.

Artificial Intelligence (AI) opens up new areas of innovation when it comes to book publishing because AI brings interactive content creation to the table whereby authors can not only create books in traditional format but they can also create interactive eBooks.

Audiobook Creation

Speaking of helping authors at different points in the publishing process, let us now talk about audiobook creation which is considered a very premium medium for book publishing.

The reason for this is that traditional audiobook creation is actually quite complicated and also quite expensive because you need to hire a voice actor or a very popular and professional narrator in order to create an audiobook that is of high quality.

This used to be the case you can a few years back but things have completely changed with the introduction of AI and its text-to-speech technology.

This text-to-speech technology can be anything from AI tools such as Google’s WaveNet and as well as ElevenLabs that can help authors create very natural sounding and very high-quality audio versions of books.

They can expect a good level of customisation and all they have to do is to submit and upload their manuscript and just wait some time and they will have a complete audiobook ready in front of them.

This is quite different from the time when authors had to actively go out and search for professional book narrators, sign an audiobook contract with them and also make sure that it was within their budget.

AI tools in audiobook creation simply mean very cost-effective production options that simply eliminate things like professional voice artists as well as expensive studios and even professional-grade recording equipment and much more.

AI is enabling authors to create audiobooks in every accent they want, in multiple languages and in any gender of narration they want, the options are just unlimited.

While some people might argue that it is not authentic and that is definitely the case but it is also definitely convenient and just provides more options to the readers and it’s up to them what to choose.

Market Research and Trend Analysis

Now that we are almost at the end of our book creation journey and now that we have to publish the book, is time to understand something very important and we are talking about the market.

Authors not only have to write their books but they must also make sure that the book sells well and this is an area where AI can do wonders for the author.

There are AI tools such as Publisher Rocket and Helium 10 that help authors understand and study different markets they want to target and also do different kinds of analysis of the market.

This includes competitor analysis where authors can analyse other books and how they performed in the market and also get valuable insights regarding the pricing and marketing strategies of these competitor books.

Additionally, these market tools help the author in advanced keyword analysis and insights so that authors can utilise these keywords in the book title and other areas of the book in order to improve the marketability of the book.

Keywords are important simply because authors need to promote the book in multiple platforms where keywords can play a very important role and these AI tools can help the author in identifying different topics to speak on during the promotion and also utilise different marketing strategy positions for the best effect.

One of the other areas where Artificial Intelligence (AI) can help others is in audience analysis and this is because authors need to have the best kind of data regarding reader demographics, preferences, and behaviours.

The only way an author can rise above the competition is the have an excellent understanding of the readers so that their decisions can always be analytical and based on data.

Promotion and Marketing Strategies

And finally, we have AI book promotions and marketing strategies and this is simple because AI is a game-changer when it comes to creating data-based marketing strategies that can further be utilised for book promotion.

When it comes to assistance in book promotions and marketing strategies, AI can be magical simply because AI can not only create promotional material in the form of pictures, videos and ads but also make sure these ads are promoted and marketed in the best way possible.

Artificial Intelligence (AI) can be utilised to create targeted ads and these ads can then be utilised to run entire advertisement campaigns for the author.

We have excellent tools in the form of Jasper and Copy.ai that will help the author create engaging promotional content such as blurbs, newsletters, and social media posts that can then be utilised to promote the book.

As an author, you can practically use AI for every aspect of the book promotion and book marketing strategy as you can utilise predictive analytics tools to forecast sales and even monitor the campaign performance and make changes to your strategy in real-time.

This gives a lot of power and freedom to the author to run advertisement campaigns not only on guesswork but on actual data with the help of some of the finest marketing tools that can improve the impact of promotional campaigns even more.

However, this might take a little bit of learning in order to implement better because you need a certain degree of skillset when it comes to creating content with the help of AI and it might take you a few tries to get the best promotional content out of your favourite AI tool.

We hope this blog has helped you understand how beneficial Artificial Intelligence (AI) can be when it comes to revolutionising book creation and publishing for authors.

Artificial Intelligence (AI) can help authors in every aspect of the book right from the book creation to the book publishing and even the book promotion.

However, utilising AI tools can take a little bit of time and practice and sometimes the author simply does not have the time to do so.

If you are an author and you want the publishing process to be completely automated and handled by seasoned professionals then you do not have to go out and look for AI tools because we are here for you.

We are Orange Publishers and we are the fastest-growing and most popular legacy publishing company in India.

We ensure the reliability of traditional publishing combined with the convenience of self-publishing all into the most seamless publishing experience for authors.

All you have to do is simply submit your manuscript to us and we will take care of the rest whether it is book cover design, audiobook creation or even the printing and publishing process and even promotion and running advertising campaigns for your book.

We encourage you to visit our website and check out everything we do.

One of the best things you can do to promote your book before and after its release is book promotion through social media because it is simply the easiest promotion campaign you can implement in the shortest amount of time.

Everyone uses social media to promote products and services and as an author, you understand very well that the book you published is your product and that is why you also need to strategically promote it as a product.

In order to do it there are a lot of things you can do as book promotion is not just about promoting it after publishing because you also need to promote the book before publishing in order to create hype around the book.

The reason for this is simple and it is just because you are never going to get the best level of engagement right after publishing your book because if you do not have a social media presence already then it will be very difficult to establish one, especially after publishing your book.

You can think of this as how movies and high-budget AAA video games as well as smartphones are released. They are teased on social media and a buzz is created around their release so that they have the best level of social media virality just before launch.

There is exactly what you should also be doing and we are going to tell you how to do it. So, let’s get on with this blog and understand how to use social media to promote your book before and after the book release.

Promote Your Book Before Your Book Release

 

Utilise Teasers

The very first thing you can do is to build anticipation and you can do that with the help of different teasers months before the actual release date of the book.

You can utilise teasers in multiple ways from simple posts to detailed videos about the book and even provide different sneak peeks from time to time to keep the interest on the book.

Apart from that you can keep on talking about your journey in writing the book and let the anticipation build up over time.

The hardest thing to do is to simply keep the interests up all the time.

That is why we would suggest you to at least post trailers and promote them as frequently as possible because it does not really have to be a very detailed video professionally created.

If you want to have a teaser or a trailer out there then you can simply shoot it on your phone and just talk about the book and make the video exciting and interesting for the readers.

The most important thing to understand is to keep on uploading content.

Utilise Audience Engagement

If you are planning on promoting your book before the book release on social media then you cannot move a single step ahead without audience engagement.

When you start the promotion process you are not going to have an audience to begin with and that is why you need to build a community and interact with every one of them whenever you can.

In order to do so you need to interact with other people on other posts and also invite them over to your page in order to show them your book and other important facts about your book.

The one important thing you need to keep in mind is how are you going to react if someone chooses to promote a book to you and in what situation are you going to react positively to the promotion.

Once you understand what actually makes people interested in the book, you can then engage even better with them and promote your book but at the same time just not rely on promotions alone and keep on talking about your book because you need to give them something they can consume.

Influencer Collaboration

Influencers are literally the most influential people on social media and that is why if you want to gain a following faster and if you want to make sure your book reaches the right people then you need to do influencer marketing and collaboration.

There are generally two kinds of influencer promotion options out there and one of them is paid but we would suggest you first try out book bloggers, reviewers, and influencers in your genre and simply offer them advanced reader copies (ARCs) and request them to review your book.

This is the most organic way of doing this and if they decide to choose your book for the next review then it will generate a lot of attention as people usually find these influencers much more legitimate than paid ones.

If this does not work then they are of course influencers who can review your book in exchange for payment but you need to keep your marketing budget in mind and never exceed that.

Pre-Order Campaign

Apart from all of that, you can also run a pre-order campaign where you simply encourage people to pre-order the book and get exclusive discounts.

This will not work alone and in order for this to work you need to run competitions and even promote a few giveaways for people who show interest in the book early on.

You can run the campaign as an engagement event and ask people to comment something on your posts and you can then randomly select someone from the comments for a giveaway and also randomly select other people for exclusive discounts.

Your objective here should be to simply encourage participation in any form you can and a pre-order campaign is one of the simplest and also one of the most effective ways of doing it because it generates a lot of attention if it is supported by other exclusive offers to people who pre-order the book.

This is similar to any other kind of product because you definitely need to reward people for showing interest in a product even before its launch or else why would they pre-order it?

Live Virtual Events

And finally, this is a very engaging and effective technique to make sure a lot of readers engage directly with you and it is with the help of live Q&A sessions, webinars, or countdown parties.

If you look at the engagement rates of different types of posts then you are going to find that live videos have the best kind of engagement rates.

This is common and effective for every social media platform out there, especially Facebook, Instagram and YouTube.

If you can manage to host question-and-answer sessions or even anything else and do it live then you can expect the fastest and the most effective form of engagement.

While this can also be quite difficult to do because it is already difficult to already to something on video and hope for good engagement, especially without experience but in order to do it live is even more difficult.

You must also understand that if the content is boring then you are going to lose audience faster than you can gain them.

Promote Your Book After Your Book Release

Utilise Launch Day

Now that you have successfully utilised the time before launch for promotion on social media it is time to utilise the time after launch.

The very first thing you can do immediately before launch is to celebrate a countdown to the launch and live stream it.

After you do that, you need to make sure to have a very happening event on the day of the launch and utilise the launch in the best way possible.

You can maybe invite all your friends to the launch and also eminent authors and other important personalities to the lunch event.

The way you can utilise this day for social media is to make sure you take as many pictures and videos as possible on the day and also live stream the launch day.

Since this is a physical event you need to make sure to create as much content as possible because this will ultimately help you keep on running a marketing campaign.

Use Reader Feedback

While this is not strictly social media advice, this is advice you should follow anywhere you can and we are talking about utilising reader feedback.

You must always encourage your readers to suggest you better ways of reaching other people and when you genuinely ask someone for help most of the time people are glad to help.

Similarly, if you ask your leaders for help then you should also take into account their feedback and this also opens up another opportunity.

If the readers have something positive to say then it becomes content for you to post online as you can now share that feedback and also promote those posts.

It will become even better if you can ask readers for video feedback and you will have video content to post as feedback.

However, you must also show the audience that you take user feedback seriously and even post negative reviews and reply to them as considerately as possible and even highlight the areas that you have improved upon.

Run Promotions and Giveaways

People always love free stuff and that is also the case when it comes to your book launch and that is why if you want your book launch to be effective then you should boost sales with the oldest trick in the book.

We are talking about offering limited-time discounts that will act as the best promotion tool ever and bring in new readers and audiences.

If you can make people feel that they are getting something at a better deal than the usual price, it will encourage them to participate in that event even more.

However, you should make sure that the limited-time discounts do not cost too much in your budget because if you keep on offering discounts then you are ultimately going to take a hit in your profits.

Alternatively, you should always run some form of giveaway contest because if there is anything that people like even more than limited-time discounts it is giveaways.

You can run contests on your social media platforms and ask people to participate in them and you can ask people to also engage in specific posts to enter into the giveaway.

Video Content

And finally, the last piece of advice would like to present to you is the fact that video content is always going to work better than any other form of content on social media.

This means if you are simply promoting your book then instead of a picture of the book and when it is released you simply need to open your camera app and record a short video and just say everything that you want to post in the picture.

Videos, especially short format videos are the hype and even all social media algorithms are going to push them much more than any other form of content.

Your video content does not really have to be perfect in order for you to post them but it just needs to be unique and something people will actually enjoy consuming.

In the beginning, you might even find it difficult to edit that content but you do not even need to edit it because all you need is to simply start uploading content and you are going to keep on learning along the way.

We hope this blog has been helpful for you to understand how you can utilise social media to promote your book before and after the release of the book.

However, if you are not familiar with social media marketing or you simply do not have the time for social media marketing then you do not have to worry because we are here for you.

We are Orange Publishers and we will provide you with the most comprehensive publishing experience in the entire publishing industry.

This means we will take care of every aspect of publishing and we will also take care of the entire social media promotion for you.

We welcome you to visit our website and check out everything we do.