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This Is How AI Tools Are Revolutionizing Publishing for Authors

Artificial Intelligence (AI) has been transformative to a lot of industries and that is also the case with the publishing industry, especially with authors.

AI has been able to help authors not only improve their craft but also improve their efficiency, work faster and even be more creative all while not having to change their actual style.

Today we are going to talk about how AI tools are revolutionising publishing for authors and how AI is helping authors with the entire process of writing a manuscript ready for publishing.

We also understand that some traditionalist authors do not prefer to utilise AI or any other form of assistive technology because it interferes with their work and we totally understand that and respect it.

However, if you are just starting out as an author then you should take in all the help you can and AI is definitely going to help you with all its tools that streamline the writing process for you.

There is just one thing you need to keep in mind and it is how much you want to involve AI in your work because if you really want it then AI even write the entire book for you but we feel it is neither ethical nor original enough for an author.

Having said that if you decide to write a book completely with AI then you can definitely mention it on the cover of the book and market it that way and it is ultimately your book and you have the freedom to do with it what you please.

So, let us look at how AI tools are revolutionising publishing for authors.

This Is How AI Tools Are Helping Authors

AI Tools for Authors

Writing

AI has had a profound impact in every aspect of the publishing process for authors but it is the most apparent when it comes to the writing process.

This is because when it comes to writing, authors have to maintain not only style but also grammar and along with that, they also need to always generate ideas and plot outlines and even overcome writer’s block.

Additionally, authors also need to organise chapters and manage notes as well as set objectives and goals for writing every day.

Artificial Intelligence (AI) can help authors in all these areas and much more as authors can utilise AI-powered writing assistants like Grammarly, ProWritingAid, and ChatGPT not only to improve the style of their writing but also to automatically correct grammatical mistakes.

These tools can also be utilised to improve the entire sentence structure and even suggest stylistic changes when it comes to the tone of the work.

Authors can utilise tools like Scrivener along with its AI integration tools in order to organise chapters and optimise their workflows.

While we would not encourage authors to utilise a lot of AI tools, especially in an area that deals with style and tone but when it comes to grammatical error correction authors can definitely use AI as much as they want.

Editing and Proofreading

Editing and proofreading are where the real magic happens because there are a lot of steps to follow when it comes to proofreading and it is a long and complicated process for authors.

Additionally, the editing process is not just about looking for smaller grammatical mistakes because it is ultimately for checking the consistency of the entire work and then again you are going to have to be consistent when it comes to everything from the timeline of the work to consistency in character names and much more.

Artificial Intelligence (AI) is excellent when it comes to all these use cases as tools such as Hemingway Editor and AutoCrit have the ability to provide a very detailed analysis for entire manuscripts when it comes to its sentence complexity as well as the usage of passive voice and much more.

These tools also help the author analyse for readability which is something very important but often gets moved back on the priority list of editing but authors do not have to do that anymore with automated proofreading enabled through AI.

When it comes to the editing process as well as the proofreading process, feedback is something that can really help the author improve their situation.

However, expert feedback is very difficult to come by especially if the author is trying to not reveal the story before it is published. AI can help authors with that as well by providing constructive feedback on dialogue authenticity and plot coherence and much more.

Book Cover Design and Formatting

While authors are generally comfortable with the writing and editing as well as the proofreading process but when it comes to the book design as well as formatting and even something like the book cover design, they usually outsource this to a professional.

This is because book cover design is a complicated process that is a skill in itself and when it comes to book formatting you need to learn certain things and there is definitely a sizeable learning curve to it.

Before the advent and popularity of Artificial Intelligence (AI), you needed professionals good with professional formatting tools and book cover design tools in order to do it but now with AI, you have amazing platforms to help you out.

You have amazing platforms such as Reedsy and Vellum that utilise AI to format books for you for both digital platforms as well as print.

These platforms ensure automatic compatibility with ebook readers such as Kindle and they are very easy to use and do not have a steep learning curve.

When it comes to designing the book cover, things have become much easier because of tools such as Canva and BookBrush. Canva is a multipurpose tool that can be used for any kind of design assistance and therefore book cover design is definitely one of them and it is quite easy to use.

Artificial Intelligence (AI) opens up new areas of innovation when it comes to book publishing because AI brings interactive content creation to the table whereby authors can not only create books in traditional format but they can also create interactive eBooks.

Audiobook Creation

Speaking of helping authors at different points in the publishing process, let us now talk about audiobook creation which is considered a very premium medium for book publishing.

The reason for this is that traditional audiobook creation is actually quite complicated and also quite expensive because you need to hire a voice actor or a very popular and professional narrator in order to create an audiobook that is of high quality.

This used to be the case you can a few years back but things have completely changed with the introduction of AI and its text-to-speech technology.

This text-to-speech technology can be anything from AI tools such as Google’s WaveNet and as well as ElevenLabs that can help authors create very natural sounding and very high-quality audio versions of books.

They can expect a good level of customisation and all they have to do is to submit and upload their manuscript and just wait some time and they will have a complete audiobook ready in front of them.

This is quite different from the time when authors had to actively go out and search for professional book narrators, sign an audiobook contract with them and also make sure that it was within their budget.

AI tools in audiobook creation simply mean very cost-effective production options that simply eliminate things like professional voice artists as well as expensive studios and even professional-grade recording equipment and much more.

AI is enabling authors to create audiobooks in every accent they want, in multiple languages and in any gender of narration they want, the options are just unlimited.

While some people might argue that it is not authentic and that is definitely the case but it is also definitely convenient and just provides more options to the readers and it’s up to them what to choose.

Market Research and Trend Analysis

Now that we are almost at the end of our book creation journey and now that we have to publish the book, is time to understand something very important and we are talking about the market.

Authors not only have to write their books but they must also make sure that the book sells well and this is an area where AI can do wonders for the author.

There are AI tools such as Publisher Rocket and Helium 10 that help authors understand and study different markets they want to target and also do different kinds of analysis of the market.

This includes competitor analysis where authors can analyse other books and how they performed in the market and also get valuable insights regarding the pricing and marketing strategies of these competitor books.

Additionally, these market tools help the author in advanced keyword analysis and insights so that authors can utilise these keywords in the book title and other areas of the book in order to improve the marketability of the book.

Keywords are important simply because authors need to promote the book in multiple platforms where keywords can play a very important role and these AI tools can help the author in identifying different topics to speak on during the promotion and also utilise different marketing strategy positions for the best effect.

One of the other areas where Artificial Intelligence (AI) can help others is in audience analysis and this is because authors need to have the best kind of data regarding reader demographics, preferences, and behaviours.

The only way an author can rise above the competition is the have an excellent understanding of the readers so that their decisions can always be analytical and based on data.

Promotion and Marketing Strategies

And finally, we have AI book promotions and marketing strategies and this is simple because AI is a game-changer when it comes to creating data-based marketing strategies that can further be utilised for book promotion.

When it comes to assistance in book promotions and marketing strategies, AI can be magical simply because AI can not only create promotional material in the form of pictures, videos and ads but also make sure these ads are promoted and marketed in the best way possible.

Artificial Intelligence (AI) can be utilised to create targeted ads and these ads can then be utilised to run entire advertisement campaigns for the author.

We have excellent tools in the form of Jasper and Copy.ai that will help the author create engaging promotional content such as blurbs, newsletters, and social media posts that can then be utilised to promote the book.

As an author, you can practically use AI for every aspect of the book promotion and book marketing strategy as you can utilise predictive analytics tools to forecast sales and even monitor the campaign performance and make changes to your strategy in real-time.

This gives a lot of power and freedom to the author to run advertisement campaigns not only on guesswork but on actual data with the help of some of the finest marketing tools that can improve the impact of promotional campaigns even more.

However, this might take a little bit of learning in order to implement better because you need a certain degree of skillset when it comes to creating content with the help of AI and it might take you a few tries to get the best promotional content out of your favourite AI tool.

We hope this blog has helped you understand how beneficial Artificial Intelligence (AI) can be when it comes to revolutionising book creation and publishing for authors.

Artificial Intelligence (AI) can help authors in every aspect of the book right from the book creation to the book publishing and even the book promotion.

However, utilising AI tools can take a little bit of time and practice and sometimes the author simply does not have the time to do so.

If you are an author and you want the publishing process to be completely automated and handled by seasoned professionals then you do not have to go out and look for AI tools because we are here for you.

We are Orange Publishers and we are the fastest-growing and most popular legacy publishing company in India.

We ensure the reliability of traditional publishing combined with the convenience of self-publishing all into the most seamless publishing experience for authors.

All you have to do is simply submit your manuscript to us and we will take care of the rest whether it is book cover design, audiobook creation or even the printing and publishing process and even promotion and running advertising campaigns for your book.

We encourage you to visit our website and check out everything we do.

Find Out How to Use Social Media to Promote Your Book Before and After Release

One of the best things you can do to promote your book before and after its release is book promotion through social media because it is simply the easiest promotion campaign you can implement in the shortest amount of time.

Everyone uses social media to promote products and services and as an author, you understand very well that the book you published is your product and that is why you also need to strategically promote it as a product.

In order to do it there are a lot of things you can do as book promotion is not just about promoting it after publishing because you also need to promote the book before publishing in order to create hype around the book.

The reason for this is simple and it is just because you are never going to get the best level of engagement right after publishing your book because if you do not have a social media presence already then it will be very difficult to establish one, especially after publishing your book.

You can think of this as how movies and high-budget AAA video games as well as smartphones are released. They are teased on social media and a buzz is created around their release so that they have the best level of social media virality just before launch.

There is exactly what you should also be doing and we are going to tell you how to do it. So, let’s get on with this blog and understand how to use social media to promote your book before and after the book release.

Promote Your Book Before Your Book Release

 

Utilise Teasers

The very first thing you can do is to build anticipation and you can do that with the help of different teasers months before the actual release date of the book.

You can utilise teasers in multiple ways from simple posts to detailed videos about the book and even provide different sneak peeks from time to time to keep the interest on the book.

Apart from that you can keep on talking about your journey in writing the book and let the anticipation build up over time.

The hardest thing to do is to simply keep the interests up all the time.

That is why we would suggest you to at least post trailers and promote them as frequently as possible because it does not really have to be a very detailed video professionally created.

If you want to have a teaser or a trailer out there then you can simply shoot it on your phone and just talk about the book and make the video exciting and interesting for the readers.

The most important thing to understand is to keep on uploading content.

Utilise Audience Engagement

If you are planning on promoting your book before the book release on social media then you cannot move a single step ahead without audience engagement.

When you start the promotion process you are not going to have an audience to begin with and that is why you need to build a community and interact with every one of them whenever you can.

In order to do so you need to interact with other people on other posts and also invite them over to your page in order to show them your book and other important facts about your book.

The one important thing you need to keep in mind is how are you going to react if someone chooses to promote a book to you and in what situation are you going to react positively to the promotion.

Once you understand what actually makes people interested in the book, you can then engage even better with them and promote your book but at the same time just not rely on promotions alone and keep on talking about your book because you need to give them something they can consume.

Influencer Collaboration

Influencers are literally the most influential people on social media and that is why if you want to gain a following faster and if you want to make sure your book reaches the right people then you need to do influencer marketing and collaboration.

There are generally two kinds of influencer promotion options out there and one of them is paid but we would suggest you first try out book bloggers, reviewers, and influencers in your genre and simply offer them advanced reader copies (ARCs) and request them to review your book.

This is the most organic way of doing this and if they decide to choose your book for the next review then it will generate a lot of attention as people usually find these influencers much more legitimate than paid ones.

If this does not work then they are of course influencers who can review your book in exchange for payment but you need to keep your marketing budget in mind and never exceed that.

Pre-Order Campaign

Apart from all of that, you can also run a pre-order campaign where you simply encourage people to pre-order the book and get exclusive discounts.

This will not work alone and in order for this to work you need to run competitions and even promote a few giveaways for people who show interest in the book early on.

You can run the campaign as an engagement event and ask people to comment something on your posts and you can then randomly select someone from the comments for a giveaway and also randomly select other people for exclusive discounts.

Your objective here should be to simply encourage participation in any form you can and a pre-order campaign is one of the simplest and also one of the most effective ways of doing it because it generates a lot of attention if it is supported by other exclusive offers to people who pre-order the book.

This is similar to any other kind of product because you definitely need to reward people for showing interest in a product even before its launch or else why would they pre-order it?

Live Virtual Events

And finally, this is a very engaging and effective technique to make sure a lot of readers engage directly with you and it is with the help of live Q&A sessions, webinars, or countdown parties.

If you look at the engagement rates of different types of posts then you are going to find that live videos have the best kind of engagement rates.

This is common and effective for every social media platform out there, especially Facebook, Instagram and YouTube.

If you can manage to host question-and-answer sessions or even anything else and do it live then you can expect the fastest and the most effective form of engagement.

While this can also be quite difficult to do because it is already difficult to already to something on video and hope for good engagement, especially without experience but in order to do it live is even more difficult.

You must also understand that if the content is boring then you are going to lose audience faster than you can gain them.

Promote Your Book After Your Book Release

Promote Your Book

Utilise Launch Day

Now that you have successfully utilised the time before launch for promotion on social media it is time to utilise the time after launch.

The very first thing you can do immediately before launch is to celebrate a countdown to the launch and live stream it.

After you do that, you need to make sure to have a very happening event on the day of the launch and utilise the launch in the best way possible.

You can maybe invite all your friends to the launch and also eminent authors and other important personalities to the lunch event.

The way you can utilise this day for social media is to make sure you take as many pictures and videos as possible on the day and also live stream the launch day.

Since this is a physical event you need to make sure to create as much content as possible because this will ultimately help you keep on running a marketing campaign.

Use Reader Feedback

While this is not strictly social media advice, this is advice you should follow anywhere you can and we are talking about utilising reader feedback.

You must always encourage your readers to suggest you better ways of reaching other people and when you genuinely ask someone for help most of the time people are glad to help.

Similarly, if you ask your leaders for help then you should also take into account their feedback and this also opens up another opportunity.

If the readers have something positive to say then it becomes content for you to post online as you can now share that feedback and also promote those posts.

It will become even better if you can ask readers for video feedback and you will have video content to post as feedback.

However, you must also show the audience that you take user feedback seriously and even post negative reviews and reply to them as considerately as possible and even highlight the areas that you have improved upon.

Run Promotions and Giveaways

People always love free stuff and that is also the case when it comes to your book launch and that is why if you want your book launch to be effective then you should boost sales with the oldest trick in the book.

We are talking about offering limited-time discounts that will act as the best promotion tool ever and bring in new readers and audiences.

If you can make people feel that they are getting something at a better deal than the usual price, it will encourage them to participate in that event even more.

However, you should make sure that the limited-time discounts do not cost too much in your budget because if you keep on offering discounts then you are ultimately going to take a hit in your profits.

Alternatively, you should always run some form of giveaway contest because if there is anything that people like even more than limited-time discounts it is giveaways.

You can run contests on your social media platforms and ask people to participate in them and you can ask people to also engage in specific posts to enter into the giveaway.

Video Content

And finally, the last piece of advice would like to present to you is the fact that video content is always going to work better than any other form of content on social media.

This means if you are simply promoting your book then instead of a picture of the book and when it is released you simply need to open your camera app and record a short video and just say everything that you want to post in the picture.

Videos, especially short format videos are the hype and even all social media algorithms are going to push them much more than any other form of content.

Your video content does not really have to be perfect in order for you to post them but it just needs to be unique and something people will actually enjoy consuming.

In the beginning, you might even find it difficult to edit that content but you do not even need to edit it because all you need is to simply start uploading content and you are going to keep on learning along the way.

We hope this blog has been helpful for you to understand how you can utilise social media to promote your book before and after the release of the book.

However, if you are not familiar with social media marketing or you simply do not have the time for social media marketing then you do not have to worry because we are here for you.

We are Orange Publishers and we will provide you with the most comprehensive publishing experience in the entire publishing industry.

This means we will take care of every aspect of publishing and we will also take care of the entire social media promotion for you.

We welcome you to visit our website and check out everything we do.

Battling Book Piracy: Strategies to Protect Authors and Publishers in the Digital Age

One of the biggest concerns of the entire publishing industry is definitely going to be piracy because it costs the industry billions of dollars every year.

These losses are in the form of the unauthorised reproduction of books and other publishing materials, the copy of the published materials and the sharing of these published materials.

Simply put piracy means that the authors and the publishers who have put their hard work and their investments into something do not get back the returns that they deserve.

This has become even more easy in an age where copying something is much easier because you are not dealing with a physical copy.

That is why publishing companies are also coming up with different strategies in order to protect themselves and their esteemed authors against the attacks of piracy.

We are going to look at some of these strategies and we will also look at the impact of piracy on the publishing industry and why it is such a bad thing not only for the industry but for everyone associated with the industry including the readers.

So, let us start by looking at the impact of piracy on the publishing industry.

The Impact of Piracy on the Publishing Industry

Piracy on the Publishing Industry

Loss of Revenue

The first and most significant impact that we need to talk about when we speak on piracy is simply the fact that it results in a lot of loss for the publisher and the author.

This is not a temporary problem but it can have a profound impact on the entire industry.

This is simply because if authors and publishers stop making money and lose money through piracy then they will simply lose the motivation to publish new works as well.

Piracy takes place in this digital age with the help of the reproduction of eBooks and the availability of these books on piracy websites.

This makes the distribution of these books unregulated and the publisher and the author do not get a single cent of revenue because of this.

Quality Compromise

Piracy not only affects the authors and the publishers because it has a very negative effect on the readers as well.

This is because the people who create unauthorised copies of books do not care about the quality of the books and they also do not care about other things such as other elements that maintain the quality of physical and digital books.

They simply copy it and produce a very simple and badly copied version of the book and they distribute it all over the place.

This is very bad for the reputation of the author but it makes the reading experience very bad for the readers.

Sometimes the readers might encounter bad translations and other times they might encounter copies of the book that are not even properly replicated with entire sections missing and no one to hold accountable.

Erosion of Copyright

Copyright laws are there for a reason and it is to help people protect everything they create and own and it is applicable not just to books but any kind of artistic work.

This inspires people and keeps them motivated to create new things because copyright laws give people the assurance and confidence that their work will be protected no matter what.

However, when unauthorised copies of ebooks and audiobooks are distributed all over the market, it sends a very bad signal to other creative people that their works might also get circulated like this over the internet.

This demotivates creative people from doing something new and it is not only bad for the economic side of things but it is also bad from the cultural side of things for an entire society.

If people do not get what they deserve then they will simply stop making those things.

Market Disruption

Lastly, these kinds of practices have very bad implications for the market and cause major market disruptions.

We need to understand that when it comes to the market a lot of industries depend on each other.

This is also true when it comes to the publishing industry because a lot of other professionals and a lot of other industries are directly or indirectly related to the publishing industry.

That is why if something happens to the publishing industry then these other industries are also affected which means the impact is not just on a single author or a publishing company but gradually the entire industry.

That is why when piracy affects someone it not only changes society as we have seen but it also causes major problems with the entire market dynamics.

Key Strategies to Combat Piracy

Combat Piracy

Digital Rights Management (DRM)

The first and most important thing publishing companies can do is implement advanced Digital Rights Management (DRM) encryption in all digital publishing such as audiobooks and ebooks.

This kind of thing is already utilised by some of the largest platforms on the planet such as Amazon and Apple in order to make sure the content simply cannot be shared from any kind of device.

These Digital Rights Management (DRM) also make it possible for restricted access as well as the tracking of the source of any kind of unauthorised copying.

Digital Rights Management (DRM) is so effective that you can also find it being utilised on every streaming platform when it comes to their content which simply cannot be downloaded or even screen recorded.

This is one of the most effective ways to do it and while it might be difficult to implement it on your platform but if you are publishing your content on a popular platform then it is implemented by default and you should always choose a platform that supports Digital Rights Management (DRM).

While it is not completely impossible to bypass the Digital Rights Management (DRM) licence of encryption but it makes it considerably more difficult to do so.

Competitive Pricing

If we want to stop piracy then we need to understand the reason why piracy is done in the first place and everything has to have a demand and then it will have a supply.

The demand for piracy happens because people do not want to pay a lot of money for something and that creates a demand for supplying that thing cheaper.

That is very if you look at the piracy market then you are only going to find things that are expensive if purchased legally, available to be pirated. We are talking about things like expensive software and games which are some things most commonly pirated.

That is why one of the easiest ways to ensure that your publishings will not get pirated is to have very competitive and aggressive pricing for them.

Since you can already ensure that the quality of the original material whether it is an eBook or audiobook will be of the best quality, you now can also ensure the prices are going to be the best and the cheapest so that it simply does not make any sense to pirate them.

If you do something like that then people will just lose the incentive of making unauthorised copies of that material.

However, you must also ensure that you do not lose money in the equation.

Active Anti-Piracy Campaign

There are a lot of anti-piracy steps you can take in order to ensure that piracy decreases in general in the industry as a whole.

In order to do that the first thing, you can do this to campaign and request the government to create more strict legal enforcement for countering piracy.

This can be in the form of better laws with much stricter punishments for committing piracy and it can also be creating easier laws that make it possible to prosecute someone for illegal copy and distribution of literature.

Apart from doing that, you can also hire some of the best law professionals in the industry so that you can run a very active takedown campaign in order to prosecute the people who copy your material.

This has to be something well-funded and done around the clock so that you can get hold of all the individuals and bring them under the law.

In order to do that you also need to work with the best Internet service providers (ISPs) in order to identify these individuals and you also need preferable Internet service providers (ISPs) to block access to the websites that share your material for free.

If you are able to do all of that together and if you are able to bring the government on board in order to support you then you are not only going to improve the situation of your author and readers but the entire industry and not just the publishing industry.

Educating Readers

Piracy is something that would be impossible to do if readers do not actively participate in it and that is why your best chance of stopping piracy is to actually encourage the readers and speak to them logically and emotionally about what kind of harm it does for the author and the publisher.

In order to do this, you can create content with the help of the author and promote that anti-piracy content on their social media platforms.

Additionally, you can also utilise a technique that game developers have been doing for a long time which is to simply put in a paragraph at the beginning of the book and thank the readers for not pirating the material and buying it legally and thanking them for the help it is doing to the author.

Of course, this is going to be also present in the pirated copy but it will just make the readers feel bad who did not actually pay for the ebook or audiobook and it will encourage them to not do it again.

Speaking with emotion and logic to readers is one of the best ways to stop piracy and it will bring an amazing shift in the entire industry.

Collaboration Within the Industry

Stopping piracy is very difficult and nearly impossible for a single person or even a single publishing company no matter how big it is.

Strength is always in numbers and that is why if you are able to settle the differences with all your competitors and come together and work against piracy then it can have a much better effect in bringing change.

When the entire industry comes together change is also very easy to come by.

This kind of industry collaboration is needed in order for the standardisation of encryption techniques such as DRM and it is only possible when everyone in the industry comes together to apply something like this.

When you are willing to create standards in the industry and grow stronger and have a better and stronger lobby for copyright protection then you need to settle your differences and come together.

Watermarking Solutions

Apart from creating DRM solutions, there is also something else you can do that might be a little bit more technical but will help in the identification of the source of piracy.

You can create invisible watermarks embedded in eBooks and PDFs that will make it possible to trace the source of the leak.

You can have different watermarks for all the different lots of releases or you can even different the different watermarks based on the locations of the release.

This will tell you exactly where the piracy is originating from so that you can take steps to prevent that in the future.

While this is a complicated process but it has a great effectiveness rate that is much better than others.

We hope this blog helps you understand how to combat piracy in the digital world when it comes to literature and publishing.

If you are someone who is tired of piracy and would like the most experienced publishers to publish your manuscripts, we are here for you.

We are Orange Publishers and we have extensive experience in digital publishing whether it is audiobooks or ebooks and we have some of the finest experience in DRM implementation.

We will help you publish your works digitally in the most secure way possible.

Along with that we also have one of the finest reputations for bringing the reliability of traditional publishing with the convenience of self-publishing under a single roof.

We welcome you to visit our website and check out everything we do and we would love to publish your masterpieces both physically and digitally.

This Is Why Every Business Owner Should Write a Book – Importance of Book Writing for Small Business Owners

In a world where there are millions of small business owners and thousands of them coming up every week and every day, it is just not enough to have a good and reliable business.

It is even not enough to spend thousands of dollars on marketing your business and your product because you can achieve both of them with something that you will actually enjoy doing.

This solution that we are about to present to you is a solution that is relevant to all kinds of businesses and every kind of business owner whether small or medium might be able to utilise this.

We are talking about writing a book. This book can be about your life story and how you created your business overcoming every challenge that came towards you.

This book can be completely business-oriented and will just talk about business and nothing else and is simply going to be an educational book that will help other business owners.

This book can be something completely unrelated like a book about plants or nature or even aircrafts and it will also be more effective than not writing a book. We would still suggest you to write a book on something related to business for the best kind of impact.

The important thing to understand here is that books are one of the best tools in existence to help you with authority in an industry and relevance.

That is why we are here to talk about all the important reasons why every small business owner should write a book.

The points we are going to talk about will be relevant to businesses all over the world and these are points curated by our publishing company from the opinions of our business owner authors.

So, let’s get started.

Reasons For Business Owners to Write a Book

Authority Building

Authority Building

As a business owner, you should always want your clients to think that you provide the best business solutions in the industry whatever the product or service might be.

As a business owner, it is important to understand that authority is what differentiates business success from failure.

In an ideal situation, you would want potential clients to think that you are the most knowledgeable about the topic or that you provide the best kind of services and solutions in the industry.

There are multiple ways to establish that authority and one of the best possible ways is to write a book about it.

This is because when it comes to authority establishment books are right there near the top of the list when it comes to credibility.

If you want to understand the topic or if you want to prove a topic then publishing a book about it is the best way to establish your argument and it is better than any other written or other forms of communication.

That is why if you are a business owner then you should write a book about something related to your industry. For example, if you manufacture glass bottles then you can write a book about the history of glass bottles and it should be a well-researched book because your relevance is directly linked with the book.

The kind of effect this book about glass bottles will have is profound because anyone who is interested in glass bottles is going to read your book and they will trust your expertise and your opinions way more than your competitors. You are now not just a business owner that manufactures glass buttons because you are now an expert and a respected authority in the industry with a book, that holds a lot of weight.

Brand Awareness

Brand Awareness

Brand awareness is probably one of the biggest challenges for a business owner because in order to have a business the business owner simply needs to put out their business and make people aware of their brand.

This is the reason why writing a book is excellent simply because a book is an extension of your branding and yourself which is an extension of your business.

This simply means that the traffic you are going to get when you write a book can be diverted towards your business and it simply does not take a lot to do that.

You can even utilise your book for doing something like this by mentioning your business or even writing a book about your business and that will make people generally interested in your business.

Brand visibility is always best when it is done organically and while people might argue that writing a book about your business is not organic brand awareness but it definitely is.

This is because when you try to bring brand awareness with the help of a book you are not creating brand awareness with the help of ads and sponsorships are even media coverage, you are simply telling your story through your book which is about your business.

This is much more consumable for people rather than a deliberate marketing campaign.

Client Acquisition

Client Acquisition

If you are looking for new clients and you are looking to generate leads for potential clients then the best way to do so is to not make the potential clients feel that you are looking for them.

This is done with the help of a book because a book is a natural lead magnet and it is so effective simply because you get to say a lot more and express a lot more with a book than you do with any other means of lead generation.

When it comes to a book, you can set the narrative and also not give potential clients the feeling that you are marketing your brand. Of course, there is the idea of marketing behind the book but the primary purpose of the book is to tell your story or whatever you want to express in it.

But when it comes to the effect of that book, it is going to showcase to the readers your personal branding as well as your business.

The thing with traditional marketing and client acquisition is that ads are a very deliberate form of marketing and are not really the best option if you want to run a high-trust campaign.

With a traditional marketing campaign run on ads, your potential leads always take it for granted that this is an ad and that it is not as trustworthy as a book.

However, when it comes to a book, it generates much more trust.

Market Credibility

Market Credibility

People only go for businesses that they think is the absolute best at what they do but when you have a market that is saturated with competition, it becomes difficult for the consumer to make a choice.

For example, let’s say you and your primary competitor are both excellent at manufacturing toys and you both probably utilise the same set of machines and even match everything right from product price to product quality and material quality.

You don’t do that intentionally but it is simply the best way to make a profit without incurring losses and you probably get the raw materials from the same distributors.

Your businesses are identical and there is no way for a consumer to distinguish between the brands.

In a situation like this, you need market credibility because you need to establish yourself as the market expert and the go-to place for that product service.

If we again look at this example and change something about it then this situation can be completely different. Let’s now say that you decide to write a book about how you developed your business from a small room in your apartment to a factory.

Let’s say you decide to market that book aggressively and it becomes one of the most popular motivational books ever in addition to providing a lot of value to not just small business owners but also toy manufacturers.

Doing so you have now just distinguished yourself from the competition because you have a book and your competition does not. Your competition is now just a time manufacturing company but your business is now an industry expert and you, an acclaimed author and industry expert.

Media Attention

Media Attention

Every business wants media attention and every business needs media attention and this can be done artificially by collaborating with media houses and sponsoring their events.

It can be done naturally by providing some of the best quality of services as a business but the odds of a media house picking up your story or second to none.

If you can unlock the attention of any reputable media house then it will be a gold mine of lead generation for your business.

However, media houses do not simply publish a story about a business that is providing a good quality of service because that is just something taken for granted unless it is exceptional and historic.

That is why if you want me the attention then you need to get it with the help of a book. Your chances of media picking up your story improves dramatically if it is done with the help of literature.

Books are something much more trustworthy and accepted and books are seen as something much more legitimate and authentic in order to get media attention.

For example, you have a small business that manufactures candy for children. You do your level best to provide the best quality of service you can and you maintain the most hygienic manufacturing process and you also keep the prices very low.

You do everything on your part to ensure that your candy manufacturing business not only follows the highest standards of manufacturing and business practices but also sets them.

You donate extra candy to children in orphanages and you pay your workers way above the competition. This is still not enough to get you into a news story or any other kind of relevant media.

Now let’s change something, you do all of those good things or even a fraction of all that and you mention that in your book along with creating a book not just about candy but how you managed to fulfil your dream of becoming the world’s best candy maker and how you started your business from your kitchen and now operate in 4 major cities.

This is much more acceptable to the media as a story worth covering.

Income Stream

Income Stream

And finally, we come to one of the most important reasons why every small business owner should write a book and it is simply capital. Every business needs capital to operate and grow and that is also the case with your small business.

However, since you run a small business, it is not going to be possible to attract investors that easily, get funding or even transform your company into a public company and sell some shares of it.

So, where are you going to get the extra money to help your business grow? It’s not like your savings account is going to get credited randomly with money.

However, that will just be the case if you decide to publish a book apart from being a business owner because writing a book is one of the best investments possible.

When you write a book, you invest some time and money into it but that’s just it because there are no more investments to be made and you can let it sit like a traditional investment but in the form of a published book.

This published book is going to work for itself and generate profits for you for years to come and there is no stopping the sale of a book and you are always going to end up with some extra working capital in your account which you can then invest in your business.

That is why writing a book is one of the best investments possible as it just gives you a little bit more financial freedom with an extra income stream.

We hope this blog has helped to understand why it is so important for every business owner to write a book in order to improve their brand authority in the industry.

If you are a business owner and you are looking to publish the story of your life along with your journey of building your business then we are here to help you.

We are Orange Publishers and we are one of the most renowned traditional publishing companies in India with an extensive record of working with business professionals in order to publish their stories to the world.

We have some of the finest people working for us at our publishing company and we can provide you with the most seamless book publishing experience in the industry that is a combination of the convenience of self-publishing with the reliability of traditional publishing.

We welcome you to our website and check out everything we do.

Top 10 Book Publishers in Kolkata – Choose the Best Book Publisher Today

Welcome to this interesting blog where we bring you a list of the top 10 book publishers in Kolkata and these are simply the best names in the industry.

This has been a very popular series among our blogs and we are very grateful for the support we have received over the years on our top 10 lists.

To commemorate that love and popularity we are bringing you a special top 10 list and this blog where we are going to talk about our city Kolkata.

This is the city we are established in and this is the city where most of our authors are also situated in.

Besides this Kolkata is renowned for its love of books and publishing and it has one of the highest number of publishers as well as authors and the list is just going higher by the day.

One of the reasons for this popularity of books is simply because publishing books is now a much easier task whether it is the publishing of literature books or whether it is the publishing of academic books.

Whatever the category might be, Kolkata remains one of the prime book publishing destinations in India and the world.

That is why we bring you this list of some of the best names in the Kolkata book publishing industry and each of these names have been a part of the celebrated industry for years.

They each have their own specialties and they each are a very good choice to select for publishing your next book.

So, here is the list of all the best publishers popular and celebrated in Kolkata.

Top 10 Book Publishers in Kolkata

Orange Publishers

Orange-Publishers

At number one we have Orange Publishers and they are one of the most celebrated book publishing companies in Kolkata with an extensive track record of publishing books in diverse categories.

They have been in the publishing industry for a long time and they have some of the best book distribution chains in the city.

Along with that Orange Publishers is the most comprehensive book publishing company in the city which simply means that they will take care of the entire publishing process from the editing and the proofreading to the book cover design as well as the printing and publishing. Apart from that they will also take care of the marketing and sales.

This level of service extends to even something like the copyright filing process.

They publish in multiple languages with English and Bengali being very popular among authors and they even though ebook publishing as well as audiobooks and everything else you can think of. They have hundreds of titles to their name in over two dozen categories and genres.

Apart from that, they also have one of the most skilled and experienced teams of book publishing specialists in the industry who will help you with every aspect of publishing the book.

If you are looking for one of the most reliable names in publishing from Kolkata then this is a very good choice to look towards.

Website – https://orange-publishers.com/

Email – [email protected]

Phone Number – +91-9830050132 | +91-9830330809

Address – Ground Floor, 98, 37-A, Gopal Lal Tagore Road, Sarat Kanan Pally, Nainan Para, Baranagar, Kolkata, West Bengal 700036, India

Dey’s Publishing

Dey’s Publishing

We also have a very popular name at number two and we are talking about Dey’s Publishing and they are renowned for their Bengali book publishing services in Kolkata.

They started out small with the intention of bringing high-quality Bengali literature to the masses and they started growing their catalogue over the years including more authors and more topics into the mix.

And now if you look at the categories of books, they publish then you are going to be surprised to find that they have one of the most diverse portfolios in the industry whether it is publishing books on history or biography or even poetry and something niche like theatre book publishing.

They have also published books on everything from music to self-help as well as books on trees and botany and even politics as well as cooking and everything else you can think of.

And now they can definitely be considered as one of the best names in the publishing industry in Kolkata as they provide high-quality publishing services for a wide range of topics.

However, they are most popular for publishing fiction and academic works and you can definitely check them out.

Website – https://www.deyspublishing.com/

Email – [email protected]

Phone Number – +91 33 22412330 / +91 33 22197920 / +91 7605010764

Address – Address: 13, Bankim Chatterjee St, Sealdah, College Square, Kolkata, West Bengal 700073

Aaheli Publishers

Aaheli Publishers

The third name on our list is Aaheli Publishers and they are one of the most celebrated and popular academic and educational book publishing companies in Kolkata.

They publish every kind of book from casual educational books to books for competitive exams as well as school and University books.

They also offer books for specialised degrees such as MED, B. ED, DELED and much more and they have over 100 titles to their name as well as several celebrated authors that published with them.

That is why if you are a student and you are looking for educational books on language and literature and even essays and letters or history and even competitive examinations then you can definitely check them out.

They also have a very good selection of books for specific universities and colleges which includes all the renowned universities of Bengal from West Bengal State University to Calcutta University and Kalyani University and many more.

They mostly publish for educational institutions and they are an excellent choice if you want to publish educational books in Kolkata and you can check them out on their website.

Website – https://aahelipublishers.in/

Email – [email protected]

Phone Number – 9007428045

Address – 5/1, Ramanath Majumdar St, College Square, Kolkata, West Bengal 700009

Ananda Publishers

Ananda Publishers

Up next we have Ananda Publishers and they are one of the most well-known names in the city and also one of the oldest names in the city when it comes to book publishing.

They are a traditional publisher and they have been publishing since 1957 and they only publish in Bengali.

While you might have a difficult time publishing with them since they are a traditional publishing company but when it comes to their selection of books you can expect everything from them whether it is fiction or nonfiction for adults as well as for children and multiple other categories of books.

They are an excellent choice to buy books from and you should definitely check out everything they do but when it comes to publishing with them it might be quite difficult since they only do traditional publishing.

Website – www.anandapub.in

Email – [email protected]

Phone Number – +91 33 40890909 / 8777540036

Address – 9, Prafulla Sarkar Street, Kolkata 700001

Patra Bharati

Patra Bharati

The fifth name on our list is Patra Bharati Publishers and they are one of the most celebrated book publishing names in the city when it comes to publishing books on multiple genres.

They publish books on everything from literary fiction to classics as well as comics and they even publish books on spirituality, poetry and politics.

Apart from that you can publish historical fiction with them and even books on romance and biographies and a whole lot more.

They are a relatively new name in the book publishing industry in Kolkata but they have managed to create a very well-rounded and good reputation for providing a nice publishing service.

They mostly publish in Bengali. The publishing process with them is quite simple and you are definitely going to love the experience. We recommend their services and you can try them out.

Website – https://www.patrabharati.com/

Email – [email protected]

Phone Number – +91 9433075550(Calling), +91 9073523063(WhatsApp)

Address – 3/1, College Row, Kolkata-700009

Kolkata Press Books

Kolkata Press Books

At number six we have Kolkata Press Books and they are a well-known self-publishing company in Kolkata where you can publish all kinds of books with them.

They have some of the most affordable self-publishing packages in the industry apart from Orange Publishers and along with that they also provide a lot of helpful services for authors such as social media book promotion.

They publish multiple categories of books in multiple languages right from Bengali to English as well as Hindi.

Along with that they also have a very diverse portfolio of titles from product and pricing management books to books on music and literature and much more.

That is why if you are looking to publish your books for the first time and you are looking for very competitive pricing then you can definitely check them out.

Website – https://kolkatapressbooks.com/

Email – [email protected]

Phone Number – 91-9681708009 / 8777019179

Address – CE – 322, Chandiberia Rd, Saradapally, Krishnapur, Rajarhat, Kolkata, West Bengal 700102

Setu Prakashani

Setu Prakashani

The 7th name on our list of the best book publishing names in the city of Joy Kolkata is going to be Setu Prakashani.

They are a traditional book publishing company and they publish books from very diverse categories and genres.

They published everything from books on cultural studies and current affairs as well as books on economics and environmental history and even things like political science and sociology and other topics that are taught in universities and colleges.

This might make you think that they only publish academic books but that is not the case because they also publish literature books and books on fiction.

They have a very good reputation for providing a very high-quality book publishing experience and you can definitely contact them in order to publish your next masterpiece.

Website – https://www.setuprakashani.com/

Email – [email protected].in

Phone Number – +91 033 22190704 / +91 9433074548

Address – 12A Shankar Ghosh Lane, Kolkata 700 006

Praxis Learning India

Praxis Learning India

At number eight we have the most popular ICSE book publishing company in Kolkata and one of the most popular ICSE board book publishers in India. We are talking about Praxis Learning India.

We have decided to include a publisher like this in the list simply because they are the best at what they do which is only publishing books from the ICSE board curriculum.

They publish nearly every kind of ICSE book you can think of and they also have 15,000 schools under their book distribution network along with nearly a million students that read their books.

They publish nearly every kind of ICSE book you can think of both in physical as well as eBook formats. They mostly specialise in books on the English subject as well as Hindi and computer and social studies books.

If you are an academic book author and you would like to be associated with one of the best names in the industry when it comes to ICSE book publishing then you should definitely contact them and get in touch with them.

Website – https://praxislearningindia.com/index.php

Email – [email protected]

Phone Number – +91-780 8963 202 / +91-780 8963 203

Address – Astra Towers, No. ANR-142, 2C/1 Action Area II C Rajarhat, Kolkata, West Bengal.

Penprints India

Penprints India

The ninth name on our list is Penprints India and this is a very unique and diverse company in that they do everything from journal hosting to website development.

However, they are most popular for their book publication services and their academic publication services.

They provide a very smooth experience when it comes to the entire book publishing process whether it is in the editing or design as well as marketing stages of publishing the book.

While they are not as popular as the first few names on the list but this is a very good option for publishing nonetheless.

Website – https://penprints.in/

Email – [email protected] / [email protected]

Phone Number – +91 8697875467

Address – 38/2 A. N. Saha Road, Kolkata-700048, West Bengal, India

Asian Press

Asian Press

And finally h number ten we have Asian Press and this is a relatively new publishing company compared to the other names on the list since they were established in 1999 but they have managed to create a very rich reputation within these years.

This is a company that helps you with publishing books in 8 Indian languages across multiple categories.

Apart from that they also provide additional services such as design layout as well as basic language editing services and other services along with their publishing services.

They have more than 1,000 books under their name and they are also very well known for their record of publishing academic difference books as well as PhD research publications.

This is a very young but promising name in the list of the best book publishing companies in Kolkata and you can definitely check them out.

Website – https://asianpress.in/

Email – [email protected]

Phone Number – +91 70018 13717

Address – 509, Saltee Plaza, 5th Floor, 1-Mall Road Dumdum, Kolkata 700080

We hope this blog has been helpful for you to get to know some of the best names in publishing in Kolkata and we also hope you will be able to choose the best option for yourself when it comes to publishing your next masterpiece in Kolkata.

We would love to take this opportunity to tell you that we would love to have you as our next author and we welcome you to visit our website and get in touch with us and we will take care of the rest of the publishing process for you.

The Ultimate Writing Setup for Authors – Know How You Can Set Up Your Perfect Workspace

If you are a writer planning on writing and publishing your first book then this blog is for you because today, we are going to talk about the ultimate writing setup for authors.

We will help you choose the right location for writing your book as well as the best kind of desk setup and even the best kind of chair you need for your first writing set-up.

Apart from that we are also going to talk about essential technologies that you might need when it comes to writing your first book and so much more.

This blog has been created with inputs from multiple authors themselves and these tips generally work out great for authors and that is exactly why we bring you the ideas for the best workspace.

However, we also understand the fact that you might not agree with some of the choices and you are free to choose the setup you want.

So, let us look at the ultimate writing set-up for authors.

The Ultimate Writing Setup for Authors

Location

Location

One of the most important considerations you must take into account as an author is the right writing location.

There are a lot of options for you in this category simply because different writers choose different kinds of writing environments.

You can choose the classic writing location which might be a calm and cosy café where you might get a coffee and start typing on your laptop. And this is one of the most minimalistic writing locations and styles.

If you are someone who is not comfortable writing in a café then you can choose to write in your room and we would suggest a room with a lot of open air and natural light.

Ideally, you can choose to set up your desk near a window as you get to see the outside world and even interact with it in a way and write your masterpiece.

Location

There are of course unconventional writing locations such as writing in nature where you choose to write while sitting down in a park or in your garden.

You can also choose something even more unconventional like a co-writing setup where you sit down with friends and write together however this is usually done in projects with multiple authors.

Desk and Chair

Desk and Chair

We now come to the section where we talk about the best desk and chair combination and this is something very personal and can only be perfect after multiple trials and errors.

Desk and Chair

When it comes to a desk, if you want you can try something very traditional and get yourself a wooden writing desk which is naturally inclined and quite comfortable for writing.

These are usually available in antique shops because finding something new like this would be very difficult. You can get one made but it is going to be costly.

Desk and Chair

Or you can definitely choose something modern and something that might be not that expensive and we are talking about a gaming desk. These are easily available on e-commerce websites and while they might not be as traditional or comfortable but they are just like any regular desk but with a lot of space to work.

Similarly, when it comes to the chair, you can choose a wooden chair with or without cushions. While these might seem uncomfortable but they are actually very good for the posture and are actually comfortable for long writing sessions.

You can of course try out modern chairs and we are talking about gaming chairs which are also very comfortable but might be somewhat expensive.

We would suggest you try all of these options before you come up with something that is perfect for you.

Technology

Technology

When it comes to choosing the technology, this is also a debate between the traditional and the modern because when it comes to the traditional options, there are typewriters and ofcourse the humble pen and paper.

Technology

If you are comfortable using a keyboard and you do not want any distractions while you write then you can definitely use a typewriter.

We understand your concerns that you might need to create digital copies of your drafts and for that, you simply need to take pictures of the typewritten heats and a basic smartphone app can convert those into digital text.

You can of course try out pen and paper but it is too much work for the modern author and converting them to digital text is also a little bit tricky because text recognition apps are not very good with individual handwriting.

Technology

However, if you want the most convenient set-up with easy access to your files and research papers then nothing is more reliable than a laptop or even a desktop computer.

You can even have a setup of multiple monitors with the primary monitor open to your word processing software. This way you can have your primary draft open on the primary screen and you can have your research materials open on the other screens.

We would also like to suggest you try out cloud storage options so that you can have backups of your work and not be too reliant on a hard disk.

Writing Tools

Writing Tools

When it comes to writing tools there are so many choices out there that you might find it quite easy to choose something specific for you.

In this day and age of globalisation, we have hundreds of international brands that can be accessed through eCommerce where you can check out different kinds of notebooks and pens.

Writing Tools

If you do not want to use notebooks and pens and you want to utilise a keyboard and mouse then we would suggest going with mechanical keyboards because they have the best kind of feel to them for prolonged hours of typing and we would also suggest you to go for Cherry MX brown switches for your mechanical keyboard.

Writing Tools

When it comes to the mouse, you can choose any regular mouse and it is just going to be alright for you or you can even try out some ergonomic mouse styles. However, these are going to be expensive.

Environment and Ambience

Environment and Ambience

The environment and ambience of writing for an author are different from the location because it is much more complicated and much more nuanced.

When we talk about the environment, we mean everything from the lighting to the art and architecture of the room as well as the entire ambience and the mood of the room.

There are a few things you can do to set the perfect ambience and one of them is the choose between natural air or air conditioning. If you live in an area that is polluted then we would suggest an AC room.

However, if you like the natural temperature but do not like the pollution then we would suggest one or two air purifiers in your room.

Additionally, when you select the lighting, we would suggest a warm desk lamp preferably LED but then again you can have general fluorescent lighting.

Apart from that when you are choosing the ambience of the room it is always a great idea to have a very open space without a lot of clutter.

Environment and Ambience

You can even choose to have a lot of greenery in the room in the form of small succulents and potted plants and these will simply help you concentrate more on the writing and green is always an amazing colour of focus.

You can skip the part about having indoor plants but it is a very natural way to improve the air quality and also improve the ambience of the room.

When it comes to designing the room and the atmosphere of the room, we would suggest you do it according to what you like. If you are someone traditional then we would suggest traditional furniture along with a lot of wooden articles.

If you like the modern look then we would suggest everything white from the desk to the walls as well as the colour of the lights. However, most of our authors suggest a warm light is always better than a white light when it comes to writing.

Organization Systems

Organization Systems

Writing anything requires a lot of notes and folders as well as files and organising them is going to save you a lot of headaches during the actual writing process.

That is why you need to organise them and this is also when you can try out two techniques of organising. One of them is going to be traditional and the other is going to be digital.

When it comes to the traditional technique you do not really need very high-quality stationery and organisation systems. Simple files and paper clips will just do the job.

The one thing you can add to improve the experience is organisation baskets where you can simply put in individual sheets of paper so that they do not get everywhere.

You can also use other basket-like spaces for organising pens and other important articles of writing.

If you plan on doing everything digitally then all you need to do is to have a well-organized folder system with proper names.

Organization Systems

When it comes to sorting your files and folders, we would suggest choosing something like small icons or even large icons depending on what you prefer as the size.

You can choose other folder viewing options such as the option for seeing your files as a list but it is much more difficult and then again you are not getting file previews, especially in a Windows system.

If you want then you can of course use a specialised organising software to organise all your files and have the option for smart search where the software is not only going to search files but also the content of the files for you.

However, such options are expensive and since you are just starting your journey as an author, you should always stay with a clean and simple set-up that is easy to manage.

Writing Routine

Writing Routine

And finally, we come to writing routines. Having a good writing routine will not only ensure good health but it will also get more work done.

It is not about leading an unhealthy lifestyle and working extra long because you simply will not be able to maintain those extra-long working hours.

Instead, you should choose something comfortable because writing and creativity are all about getting into your space and doing something repeatedly time and again.

This is where all your writing set-up elements will come together from your desk and chair to your ambience as well as your stationery and organisation tools.

When it comes to writing routines, we usually suggest two slots of routines every day rather than a long continuous one.

This means getting up early and putting in at least two or three hours of work.

After which you can have lunch and maybe relax a little bit and get other work done and then put in another slot of maybe one or two hours of writing work before you sleep.

This is much more practical and if you add them up then you can expect even five hours of work which is actually quite difficult to do if done all together continuously.

Writing Routine

In order to be successful at your writing routine, you can have your set rituals such as making some tea and putting on some classical music but these rituals should not be so comfortable that you fall asleep.

Finally, if you are planning on creating a writing routine then you should always use a physical calendar and mark all your dates of work and even write down goals in the calendar and keep it near the writing desk.

We hope this blog will help you understand how to set up the ultimate writing workspace for your first writing adventure.

If you are someone who has already figured out everything about the writing setup and you have completed the manuscript and you feel like publishing it, we are here for you.

We are Orange Publishers and we are the fastest-growing and most popular legacy publishing company in India and we will help you with all your publishing needs.

We welcome you to visit our website and check out everything we do.

 

Things To Avoid While Writing a Children’s Book – Children’s Book Publishing Don’ts

If you are planning on writing a children’s book as your very first book project and publishing it and fulfilling your dream of being a children’s book writer then this blog is for you.

We are going to talk about certain things to simply not do when it comes to writing a children’s book because these things are just not applicable to children’s books.

We are going to talk about specific things to avoid such as complicated language and also certain topics that should never be brought into children’s books.

We are also going to understand a few technical things that go on with children’s books and certain things to avoid in that situation.

Additionally, we will also understand the different elements and the balance you have to maintain with these elements so that your young readers can not only understand the topic but also have fun in the process.

If you are planning on becoming a children’s book writer then this is the best time for it and let us look at this data to understand why that is the case.

children’s book market stats

source

The children’s book market currently stands at over $15 billion globally and is expected to rise at a very stable but impressive growth rate of 6.3% CAGR and reach levels of up to $24.5 billion by 2031.

This indicates that the children’s book market globally is at a very healthy stage with authors deciding to write on various topics.

This should give you the confidence to pursue your career as a children’s book writer but also keep a few things in mind.

That is exactly why we bring you this blog that will help you not just understand what to do but most importantly understand what not to do when it comes to children’s books.

While most of these tips are rather obvious but then again it is going to help you a lot if you go through the entire blog in order to simply remind yourself of all of these important points.

Things To Avoid When Writing a Children’s Book

Avoid Complicated Language

Avoid Complicated Language

The first and the simplest thing to remember is to avoid complicated language and understanding this is self-explanatory but we as still going to explain it to you.

You are writing for children and that means you are writing for people with a limited grasp of language and very limited vocabulary.

This means that if you include complicated language like complicated words or complicated phrases and structures of words then it will only confuse your reader.

If they are readers and they are not able to read the book then they are not able to enjoy it and it simply means their parents will not buy books like that for them again.

It is important to understand how you can keep the language simple but also get important messages across with the help of these simple languages as the carrier.

Understanding this balance can take ages but wish your hope you get the hang of it soon.

Your primary goal should not be decoding but rather engagement where you do not want the child to solve complicated problems but simply engage with the content and just enjoy the content.

Having a language that is simple to read will simply encourage the child to engage more and will provide the child more confidence to read on and this promotes independent reading and also helps with a better emotional connection and cognitive development.

If a child is able to read books from a young age, then it will have a very positive effect on their career in the future.

Avoid Improper Themes

Avoid Improper Themes

If you are planning on writing a children’s book then you probably understand that not every topic is appropriate for children.

The very first topic you should avoid writing about is romantic relationships because mature romantic relationships and sensuality or something even more intense is totally not appropriate for children.

In addition to that, you must also try to avoid complicated romantic relationships with things like love triangles as these are simply not meant for children and might have a bad influence on their mental development.

Speaking about the bad influence on mental development, you must avoid topics that go into dark themes such as death and disease as well as abuse or murder or war and violence. While these are realities that we have to live with, children should not be subjected to these harsh realities and truths.

They should be given the time to form an understanding of their own in order to understand challenging concepts.

While you should not avoid themes such as horror and ghost stories, you should understand that you are writing for children.

That is why you should not write something explicitly horrific and if you really want to write ghost stories then you can add things like friendly ghosts and funny and comedic storylines.

You should also avoid prejudice and different kinds of stereotypes and make sure you do not include political or religious content in the kind of writing you are doing for children.

Additionally, you must also make sure that you do not turn this children’s book into a philosophical book full of complex deep philosophical debates because these are not for children.

Avoid Very Heavy Moralizing

Avoid Very Heavy Moralizing

You must understand the fact of why you are writing a children’s book and why a child is going to read that kind of a book.

The simple answer is fun and that is the primary objective of the book if it is a children’s book and of course, fun can be educational and fun can be motivational and teach children about different good things.

However, if you make the book about lecturing the child and what to do and what not to do and only put in conditioning and condescending messages then the child will lose interest in the book.

You must understand the mental situation of children and put yourself in their shoes in order to understand them.

Imagine 10-year-old Tom, he is a very good boy and he goes to school and does his homework, sleeps early and wakes up early and is generally very obedient.

Since he is doing all of that he gets 2 hours every day to do whatever he wants and he chooses to read story books and books he likes.

If he picks up your book during that time and he decides to read it only to find out that the book contains the same messaging and the same kind of lectures that he gets at school then he is empty going to put down that book and do something else.

That is why it is very important to understand how to utilise messaging when it comes to topics related to children.

Avoid One-Size-Fits-All

Avoid One-Size-Fits-All

The thing you need to understand about writing for children is that the group “children” is not a single entity.

The group “children” consists of toddlers and above and this means that each age group has certain topics you can talk about and certain topics you cannot talk about.

This means that you are going to need a thorough assessment of the kinds of topics you are writing for children based on the age they belong to.

If you are looking to write for infants and toddlers then you need to ensure you right in the simplest language possible and even have a lot of visual stimulation in the form of images and interactive activities.

While it is understandable that these books will be read by parents to the children but then again you should make sure your language remains very simple.

You can add animals into the pictures and also shapes and sounds and colours and also happy and sad emotions and all of those basic things for infants and toddlers.

Let us now look at children a little bit older around 5 years old. If you are writing for these children then you can write about friendship and you can also write about adventure and learning different things.

And you just need to keep on adding to this list in the form of new topics such as superheroes and family dynamics as well as school life.

Avoid Only Text

Avoid Only Text

One of the important things you need to avoid doing while creating your children’s books is only utilising text for it.

If you are writing for an adult then you can get away with no illustrations and it is actually going to be normal to do something like that.

However, since you are not writing for an adult and you are writing for a kid you need to have pictures along with it.

This is because the attention span of children is very low and this means that if you just have text in the children’s books then children will simply not be able to keep their attention.

That is why you need to add pictures and images and specifically illustrations in order to teach them about the different characters and the setting of the story.

If you recall books from your childhood then you are probably going to remember books with a lot of pictures because it is very hard for a child to remember or understand text without pictures and the books that have pictures become some of the most memorable things they read in their life.

Of course, it is difficult to get an illustrator and of course, you might not be an experienced artist but that is simply no excuse to not include images and pictures in your books.

If you want to include high-quality pictures and images then there are excellent AI image generators you can utilise to create pictures for your children’s books. You just have to make sure to mention that for complete transparency.

Avoid Working Alone

Avoid Working Alone

When you are planning on writing and publishing a children’s book and you are doing it for the first time then the entire experience can be quite challenging.

This is because this is an entirely new experience for you.

In a situation like this, you might want to write a book that captures the imagination of a child in the best way possible. You might basically want the book to feel as child-friendly as possible with enough impact that might entertain a child.

The situation can become easy for you if you have a child at home and you can include them in the process of writing the children’s book and getting their input but if you do not have a child at home then there are other options for you.

If you can then you should include people who are experts with children in the project for example you can include teachers who teach children as contributors to the project and you can also include other people such as child psychologists in the project.

These people will help you with very important details related to your book and can help you focus on different aspects and they will be especially helpful to you during the editing process of the book.

If you have a child at home then again you can take the help of child specialists in order to improve the quality of your work even more. You can also include your friends who are probably also parents in the project as well as their children as the primary critics of the work.

However, if you are comfortable then you can definitely work alone.

We hope this blog will help you with your next children’s book masterpiece and we sure hope you are definitely going to touch the hearts of a lot of young readers in the process.

If you have already written a children’s book and if you are just planning on publishing it then we are here for you.

We are Orange Publishers and we are a legacy publishing company with extensive experience in publishing children’s books.

Publishing with us is a breeze as all you have to do his to simply approach us and submit your manuscript to us and we will do the rest whether it is the book cover designing, the printing, publishing or even the copyright filing of the book and much more.

We welcome you to visit our website and check out everything we do.

10 Tips to Launch Your Book on A Tight Budget – Budget Book Launch Ideas

Not everyone has the resources are the budget to organise a grand book launch and we understand that because not everyone is JK. Rowling.

However, that should not stop you from having a successful book launch on a tight budget in order to make sure your book reaches the right audience and the right markets.

There are a lot of things to do in order to ensure a successful book launch like this whether it is in the area of marketing or in the area of projection.

A lot of it has to do with marketing but there are other important factors to this important goal as well.

We are going to look at all of them and help you launch your book on a budget so that your story might inspire others to also publish their book no matter how many financial constraints they have.

The thing is, every author starts small but one successful launch is all it takes.

publishing market stats

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The book publishing market is one of the largest markets in the world with amazing stability and sits at the figure of about $145 billion. This is huge if you compare it to any other industry with an expected market CAGR of 4.2% rarely going down the magical 4% mark.

This simply means that this industry has a lot of room to grow and this also means that you are definitely capable of launching your book on a budget in such a huge industry with a lot of legroom.

So, let us look at the 10 important tips that will help you launch your book on a budget.

10 Important Tips to Launch a Book on A Budget

Plan and Organise Your Resources

Plan and Organise Your Resources

The first and most important thing you should do if you want to have a successful book launch on a tight budget is to understand all the available resources at your disposal.

This means you should account for everything from skills to time as well as connections and simply write them down.

If you do this then this will allow you to plan ahead so that you can utilise all of your resources and make the most out of it.

When it comes to planning and organising your resources, you must also write down your monetary resources because money is definitely one of the most effective resources at your disposal even if you do not have a lot of it and a very constrained budget.

Create an Author Website or Blog

Create an Author Website or Blog

The second thing you can do as an author planning on launching a book on a budget is to create hype for the book and create some kind of traffic about the book.

If you want to generate interest in your book or you as the author then you simply cannot start promoting your book right from the day of your book launch because you have to start the author promotion activities well in advance.

In order to do that on a budget or completely free, you need to create an author website and simply make all your material available on that website, you can do it on a budget on WordPress.

After you have done that, you need to create a blog where you keep on posting about topics that are not only relevant to your book but also relevant in the market.

You need to then promote these blogs on your social media handles so that you always have a constant stream of content and this will be the foundation for interest generation.

Don’t Go into Debt

Don’t Go into Debt

The third and probably the most important thing that you need to understand about launching your book on a budget is to stay within that budget.

A common mistake authors make is that if they see that their marketing plans and campaigns are going on successfully and generating a response, they start increasing their budget in order to get an even better response no matter if they have to get into debt for it.

However, marketing and interest generation do not work like that because if you are planning on spending money then you are going to get leads but these will not be organic and they will not convert to book sales easily.

That is why it is alright to spend some money during the initial book launch phase to generate some interest but you must never ignore your budget and you must never go over the budget because if you continue to do that you are going to go into debt.

Going into debt for a book is never a good idea.

Leverage Social Media

Leverage Social Media

If you are planning on launching your book on a budget then the most effective tool you have at your disposal is social media.

People with zero budgets have managed to not only generate interest but gain thousands and millions of followers just with the help of a good and engaging social media presence.

If you want to leverage social media for book promotion then you need to focus on platforms like Instagram as well as YouTube and even Facebook and Twitter to some extent.

The important thing to understand here is video content. You need to focus on short-format video content because this type of content is being actively promoted by all social media platforms due to its high levels of engagement.

You need to keep on pushing out interesting and engaging short video content and make sure you do that regularly and also interact and communicate with the audience.

You should not start doing that two months before the book launch but at least twelve months before the book launch.

Utilise Email Marketing

Utilise Email Marketing

Let us now look at every traditional form of marketing that is also one of the most affordable options you have in your hands and we are definitely talking about email marketing.

While email marketing is not as effective as the other forms of marketing but it is definitely a bang for the buck when it comes to generating leads and generating interest in potential readers.

In order to successfully execute an email marketing campaign, you need to create a list of people who are willing to get updates about your work and this can be done artificially or organically.

You need to then send them regular updates about your book and along with that you also need to keep on sending them content that they would actually enjoy reading and not just promotions about your book.

The best way to go through with this approach is to look at it from their shoes if you were in their position and leverage content that way.

Try Out Influencer Marketing

Try Out Influencer Marketing

While this is definitely not the most affordable method of marketing and definitely not the easiest form of marketing because it needs a lot of research and perseverance, influencer marketing is definitely one of the most effective forms of marketing if not the most effective form of marketing.

This is because we are talking about book influencers with already set audiences who are just ready for the influencers to recommend them books to buy.

The best thing about influencer marketing is that you do not have to create an audience because a created and well-seasoned audience is already present with the influencers, you are just tapping into the network with the help of book influencers.

There are two types of influencer marketing options when it comes to books and one of them is paid and the other is organic. We would suggest you to go with the organic option and it is easy to do and all you have to do is to send them free copies of your book and if they like it then they are going to review it.

The second option is rather expensive but it will ensure you a guaranteed book review.

Utilise Word of Mouth

Utilise Word of Mouth

If you are on a tight budget and you want the book lunch to be a success then this is the oldest and the most effective form of marketing you can ever try out.

Word-of-mouth promotion is by far the most effective form of marketing simply because while you are not reaching as many people as you would with other forms of marketing as you would with word-of-mouth marketing, the people you are reaching are definitely going to be there at the launch.

The conversion rate of word-of-mouth is undefeated in any industry and especially in an industry such as literature where networks, personal connections and personal recommendations are very important.

That is why you can utilise a technique of marketing where you can tell your closest friends to promote your book to their closest friends and that way you will have the chance of potentially reaching hundreds of people if done properly.

If you are simply running on a very low budget or rather a zero budget then nothing even comes close to this form of marketing.

Giveaways and Discounts

Giveaways and Discounts

Since you are promoting your book and running things on your own, let us assume that you have a lot of control over the book publishing process.

That means this also gives you the freedom to launch your book at special discounted prices or organise giveaway contests.

If you have the option to do this then organising giveaway contests is one of the most effective and also one of the most underrated forms of marketing.

This is simply because people love free things and especially when they do not have to work very hard for it.

That is why you can run these kinds of marketing campaigns by simply asking people to leave a comment on your book promotion content so that they can stand a chance at winning every copy of the book.

They get a free book and you get engagement.

You can also go into much more elaborate options in the form of asking people to share your book launch information with 10 other people and if they do that and share the screenshot with you then you give them a free copy of the book.

However, the only thing you must keep in mind is that these contests and offers should only be book-related because you can’t be giving away packets of chips to promote your book.

Organise Launch

Giveaways and Discounts

Now we arrive at the most important stage of the book launch event which is the book launch itself and in order to do this book launch you need to keep in mind that you do not have a lot of freedom in the budget.

This means that you simply cannot rent a large venue and invite the press and the most popular literary critics of the country and you can’t organise a buffet after the book launch event.

Now that we have moved unrealistic expectations out of the way, we can think of something that you can actually do. This is where your connections come in handy.

You need to utilise your connections in order to get a place for half the day and this can be a club or even a bookstore where you are friends with the owner.

You need to then invite your close friends and their families to the event along with other authors you are acquainted with.

You can even invite the local social media press because they are usually easier to invite as compared to traditional TV press.

And finally, you need to LIVE steam the entire event and make sure to take a lot of photos and videos which will act as future marketing material after the book launch event.

Free Book Promotion Sites

Free Book Promotion Sites

And last but not the least is submitting your book to free book promotion websites and yes, these kinds of websites do exist.

We are talking about book promotion websites where there are no upfront costs to submit your book.

The best thing about these websites is that they will allow you to promote your book to a very large audience.

However, you must do extensive research before any kind of submission in order to ensure the legitimacy of these websites.

Once you are completely sure that your choices are alright, you can then submit the book and expect a good level of interest.

We hope this blog has helped you understand how you can promote your book even on a very tight budget or even a zero budget.

If you are someone struggling to promote your book on a tight budget because you simply do not have the experience of book promotion then we are here for you.

We are Orange Publishers and we are one of the fastest-growing legacy book publishing companies in India and we can ensure you the most seamless book publishing experience.

We are among the very few legacy book publishers that do everything related to book publishing whether it is book editing and formatting as well as book cover design and even the copyright filing aspect of it. We even take care of book promotion and book launching.

All you need to do is to simply submit us your manuscript and we will take care of the entire process of publishing and launching your book.

We welcome you to visit our website and check out everything we do.

Can Authors Market a Book Before Release Date? Here are the 10 Best Techniques for Book Marketing Before Launch

Today we are going to talk about the very essential task that an author needs to fulfil no matter their experience.

You might be an experienced author or you might start new without any kind of experience in being an author and this blog is for both of you.

We are of course talking about book marketing as well as marketing yourself as an author.

We are going to talk about how authors can market a book before the release date and in the process, we will also explain why this is such an important aspect of a successful book publishing campaign.

The thing you need to understand about book publishing is that you are simply never going to get enough time to market that book after it has been published because the clock starts taking right after you published the book.

It all goes downhill after a book has been published and if we talk about it in literature terms then the event of publishing the book is the climax of the arch.

That is why if you want to have the most popular and the most successful book publishing event where you are going to see a lot of interest and activity in your book, you need to start marketing the book before it has been published.

That is easier said than done. That is why we bring you this blog to help you understand how you can do exactly that and market a book before its release.

Book Market Stats

source

The book publishing market is massive and already near the $150 billion mark by 2024 with a CAGR of 4.2 %. The only way you can capitalise and have a sizable chunk of this huge market is to be ahead of the game before anyone else.

The only true solution to this is to market your books before they are even published so that you can create hype for your books just as hype is created around movies with the help of trailers.

So, let us check out all the ways in which you can market your book before release.

Top 10 Book Marketing Ideas Before Book Release Date

Active Social Media Presence

Active Social Media Presence

The very first technique we are going to talk about for marketing your book before its publishing or release date is to always maintain an active social media presence.

This means the moment you get the idea of writing your first book, you should create a social media account as an author and start promoting your ideas and start building an audience.

This is because if you decide to create a social media presence after the book writing has been completed then it will just be too late because it takes a lot of time to build a social media following.

That is why you should always be active on platforms like Facebook and Instagram and you can also be active on Twitter/X which is excellent for interactions.

You should keep on sharing your ideas and content that is entertaining and interesting and not just blatant marketing.

You need to think about this from your side as an audience because you are only going to follow a page when you get something out of it and that is what you should do.

Interesting Content (Podcast)

Interesting Content (Podcast)

If you are struggling with the kind of content to post on social media in order to grow your author accounts and if posting images is just not doing anything, start a podcast.

Now we understand how common podcasting has become because everyone with anything interesting to share has created a podcast but that should not stop you from doing it as well.

When you are starting a podcast on social media, you are going to find no shortage of content whether it is long-form videos or even shorts and this will keep up the engagement rates.

However, you must keep in mind to keep the conversation interesting and short and also invite interesting people into the podcast and it keeps the podcast focused on the themes of your book.

You can also move away from the theme of the book but then when you try and market your book you are going to find it difficult to market it to your audience who are accustomed to a different theme.

Offline Network Building

Offline Network Building

Online network building is probably easier to do and you can do all of that remotely but offline network building can also produce significant results.

Offline network building literally means going to literary events and workshops as well as interacting with new others like yourself and also attending book fairs.

It is all about going to all the events that not only match the kind of work you do but also match the theme of your books.

It is about being friendly and talking to people.

For example, if you are an author who publishes books about bird watching then you should try building a network with your local bird watching community and meet them and also market your ideas to them.

This will help you build a network which you then can utilise to promote your book but you should not start promoting your stuff straight away.

Online Collaborations

Online Collaborations

At number four we have online collaborations and you can do it right from your home but you must be able to have a lot of patience and a lot of persistence and even a little bit of budget in order to do it.

Online collaborations are all about trying to find people like you online whether it is authors or bloggers or people who hold respectable positions in the type of industry or content you create.

You should first try and network with these kinds of people and even do a little bit of paid promotion about your podcasts and the other kinds of content you have available.

You can then try being friends with them and joining them on Instagram LIVE and other places. You can also invite them to your podcast and give them a stage to promote their content.

What this will do is it will open up their audience base to you so that you can have an additional inflow of relevant audience that are ready to receive what you are about to promote to them right before the book launch.

Influencer Marketing

Influencer Marketing

If you are looking to market your book before its release date and you do not have a lot of time and you simply want effective results as fast as possible even if it costs a little then this is the best option for you.

In this day and age, there are excellent book influencers out there who simply talk about new and upcoming books.

You can approach them and be as transparent as possible and simply ask them to promote your book.

There are usually two kinds of influencers you will meet. The first kind of influencers you are going to meet will ask for a copy of the book and they are going to read it and promote it only if they like it.

You are also going to meet a second kind of influencer who might ask for something in return for promoting your book.

It is your decision on which kind of book influencers to choose but we would suggest you to go for the first kind of influencer that is honest and provides their honest opinion because that would be a trusted voice to significantly boost the reputation of your book.

Email and Newsletter Marketing

Email and Newsletter Marketing

Let us look at something traditional right now when it comes to book marketing techniques and we are of course talking about email and newsletter marketing.

This is definitely one of the more traditional ways of marketing a book before its release and it is about running an email marketing campaign and building an email list in order to send out regular updates about your book.

This technique is going to cost you money if you do not know how to do it and it is going to take a lot of work to do.

However, it is proven to produce results and this is a great way to market your book to the people who are already interested in your book.

You can send out these emails to your podcast audience and your social media followers and ask them to sign up for a newsletter in their mail.

Freebie and Giveaway Contests

Freebie and Giveaway Contests

If you want to generate hype around your book and you want your works to become popular in a very short amount of time then you should organise contests in order to provide freebies to your audience.

This can be anything from free copies of your past works and free copies of the new and unreleased book.

It can even be in the form of merchandise associated with your book such as mugs and hats as well as shirts or even pins and pens with your branding.

The reason why this works all the time is simply because people love free stuff but you must make sure that getting them is just as easy and that they do not have to follow 10 whole steps in order to get these.

You must also keep in mind that whatever you give out should be related to your book.

Book Launch Hype Countdown

Book Launch Hype Countdown

One of the most important things you must keep in mind about these 10 techniques is that you should not selectively follow only one of them. We recommend you should follow a bunch of them together.

If you want your book marketing campaign to be effective then following them simultaneously is going to produce better results.

This means that when you are already promoting your podcast content on social media and also collaborating with other authors and presenting giveaway contests, you must also start a countdown timer to the eventual book launch.

This means you should keep on mentioning how many days are left on the book launch on every podcast episode and you must also start increasing the number of items you give away the closer you are to the book release date.

Your goal is to have the highest amount of interest in your book right before the book launch and that is why you should gradually up the ante with a hype countdown.

Video Book Trailer

Video Book Trailer

We all can collectively agree on the fact that a video always works better than text content or even images and that is exactly why when you are creating promos for your book, you should create a video.

This does not have to be a Hollywood-scale production and it can just be a little short film about the theme of the book or it can just be a simple video about what inspired you to write the book.

All you need to do if you just make sure that it is a video that encapsulates the idea of your book into easily digestible content.

You must also make sure that this video is under a minute and very compact so that people actually watch the entire video and this is very important because people really do not have long attention spans to sit down and watch a 10-minute video about a book that is not even launched.

Website Marketing

Website Marketing

And finally, we come to the aspect of having a place for people to come when they are influenced by your marketing, we are talking about your website or the landing page for your book.

All your promotions and links should redirect to your website which should have large and simple banners about the book as well as simple CTAs on how to pre-order the book along with sections for following up on the giveaways.

Along with that, your website should also contain links to all the influencer marketing videos about your book and it should also contain all positive reviews about the book and even bonus content about the book.

Your website is your storefront and that is why you should take great care in order to present it well. You should also think about the SEO situation of the website because that is also very relevant.

We hope this blog gives you an idea of how to market a book before its release date and how you can successfully generate interest in your book even before it has been published or released.

If you follow at least 5 of the techniques mentioned above well, you can expect a good level of interest in your book and it should set the stage for a very successful book launch.

However, if you simply do not have the time to do all the things we have mentioned above and you simply want experts to take care of book marketing along with book publishing and promotions and even the minute but important things like book cover designing and manuscript formatting and just about everything about your book, we are here for you.

We are Orange Publishers and we are one of the most renowned and popular legacy book publishing companies in India where we provide a book publishing experience that combines the convenience of self-publishing with the reliability of traditional publishing.

We will help you with the entire book publishing process and much beyond that and we welcome you to visit our website and check out everything we do.