+91-9830330809 / +91-9830050132


Publishing is a science as well as an art and there are a lot of things book publishers need to understand and keep in mind when they create books.

Today we are going to talk about something very significant and reliable and something that is so obvious that we tend to ignore it for its simplicity and accuracy because it just works.

Today we are going to talk about proper book pagination. We are going to talk about book numbering techniques that professional publishers utilise.

There are many unwritten rules in pagination that are just passed down to subsequent generations of publishers for centuries and these are tips for numbering pages in books.

We will try to bring out those pagination strategies for authors. This is so that you can not only understand and get the best page numbering advice for books.

But it is also because you can actually utilize these book layout and numbering tips for self-publishing your book.

We would not suggest you start self-publishing your book based on just this blog alone because we would also recommend you to look at a few book formatting and numbering guides.

But this will be a very good starting point for you to understand chapter numbering in novels and page numbering in books in general.

So, let us look at tips for accurate book pagination.

Key Tips for Numbering Book Pages

The Odd-Even Rule

While this is not a rule but it is something so common that we can call it a rule. We are talking about the recto and the verso. While you can use any kind of creative book page numbering but this is something standard.

If you open a book then the sheet of paper on the right-hand side will be called the recto and the left-hand side or the back of the sheet will be called a verso.

The right-hand side is usually given an odd number which means the recto is always given an odd number and the left-hand side or the verso is given an even number.

But you must also keep in mind that this is only for left-to-right books. If the book is written in a language that is right to left then it can change.

It is a tradition carried on for centuries where recto comes from Rectum and means right in Latin. Verso comes from versus, which means to turn or change and means the other side of the sheet.

This rule also means it becomes much easier to start a new chapter from the right side of an open book which looks good in general. This is one of the most important tips for accurate book pagination.

Differently Numbered Pages

If you want to do proper page numbering then you should not only know how to number the page but you should also know which pages you should not number.

You must also know which pages should not contain the typical Arabic numerals but Roman numerals.

  • Let us start from the beginning as we come to the title page and it should not have any kind of numbering.
  • That is followed by the copyright page and you should not number that as well.
  • If you plan on having a dedication page where you dedicate the book to someone then you should avoid numbering that as well.
  • After that we come to the quotation page which is followed by a blank page and both of these pages should not be numbered. No blank pages should ever be numbered.
  • That is followed by the contents or the index. You do not necessarily have to put a number but if you do decide to give it a number then it should be Roman numerals and not Arabic numerals.
  • Then you can start the book but you might want to add a preface or foreword and you should also number it with Roman numerals. But you should only do it if you use Roman numerals in the index.
  • After that, we come to the body of the text which should be in Arabic numerals with odd numbers on the right side and even numbers being on the left side.
  • After the body of the text, you can then have the acknowledgement but you should number it in Arabic numerals as well.
  • And finally, we come to the notes which should also be numbered in Arabic numerals.

Page Number Placement

Now we come to the page number placement which is one of the other important factors that you must always keep in mind.

But before we tell you page number placement there is a simple rule that you must keep in mind. You must never place page numbers on the upper or lower left-hand side of the margin.

This means you must never place page numbers near the spine of the book. There is a chance that it might be covered inside the spine. And even if it is not covered it does not look nice.

  • If you want to go with the traditional way of doing things then you can place the page numbers bottom centre. This can be done 1 inch below the body of the text. But you must maintain the dimensions on every page and maintain uniformity.
  • Or you can place the page numbers on the bottom right-hand side of the page. While this is not as common as the bottom-centred approach but it is still a good way to put the numbers.

In fact, this is a better way of doing it since the numbers are much more visible and legible.

  • Then there is the upper right-hand corner approach. You can do this as well and there is nothing wrong with this.

But if you plan on doing something like upper-centred then that is kind of unusual but it is your book and you can do whatever you want.

Just that you should not place the numbers on the upper or lower left-hand side because it can cause issues during printing and after print.

Page Number Font

Now we are going to talk about something that is very subjective and it all depends on what you like and what you do not like. We will talk about page number fonts.

  • If you want to do it completely traditionally then you probably have chosen the lower-cantered approach for the number placement

That means you will love Times New Roman. It is one of the most classic Sherif fonts out there and you can use it on practically any kind of book if you want to number it.

  • If you want to give it a modern taste then you can use something like Nunito Sans. It is very legible and minimalist.
  • If you are writing fantasy or about the Middle Ages where the novel is set in older times then you can use something that is beyond classic which is Baskerville.
  • And if you want a no-fuzz approach then Arial is always there to help you because it is one of the most common fonds used for page numbering.
  • Let’s say if you are writing science fiction then we can only think about a very distinctive fond which is going to be Roboto.
  • If you are writing a dystopian novel such as 1984 then we got to just the perfect font for you which is going to be Bitter.
  • If you are going to write something Sci-Fi and the novel is set in the future then the best font for it is going to be something like JetBrains Mono.
  • If you do not want all these options anyone to keep it classic then we always have the trustee and dependable as well as elegant Cormorant Garamond.

It is going to be just the perfect kind of font if you are writing a detective novel such as Sherlock Holmes. It will fit right in with the Victorian landscape and setting.

We can go on and on about the different fonts you can use and as much as you like it we do not want to bore you with different choices.

The thing about fonts is that they are very personal and it all depends on what you like. All you have to do is pick up a few books of the same genre as your book and find out what fonts they are using.

But that is going to be the safe option. It is your book and if you want to use a wacky font that is unique and never used before then you are completely free to do it because you are self-publishing the book.

But stay away from Comic Sans.

We hope this blog has been helpful for you to know a little bit more about page numbering. Pagination is something that is seen as very trivial but it is something very important.

You need to have a basic understanding of book formats in order to get it right. But if you are someone who simply does not have the time to do all that and you simply want to submit your manuscript to be published then we are here for you.

We are Orange Publishers and we are the fastest growing and most popular book publishing company in India. We have the most streamlined publishing process where you simply send us the manuscript and we will do everything else.

We will do the page numbering and we will do the book cover design and the book formatting as well as the printing and the copyright and everything else in-house. We even do the distribution and book promotion as well.

We welcome you to visit our website and check out everything we do and we would love to get in touch with you

Common Pagination FAQs

What does it mean to number the pages of a book?

Numbering the pages of a book is very important and in fact, they serve very important purposes.

One of the most important technical benefits of having page numbers is during printing. When a book is being printed and then organised together, it must be in the correct order.

The quickest way to make sure that a book is in the correct order is to look at the page numbers.

The second most important thing is that it helps readers keep track of how much they have read the book. If you think about it, a novel cannot be read in a single day. That is why the readers can note down the page number and continue.

It is basically a navigation tool that helps the publishers as well as the readers and even the author when they are writing the book.

And if that book is studied by students then the page numbers are going to act as a reference for scholarly work.

What are the rules for page numbering?

There are no formal rules but there are certain things that have been practiced for so long that they have become standardised in the publishing industry.

One of the rules is that odd-numbered pages should be on the right and side and even numbers should be on the left side when you are numbering a book.

You must also make sure that the Arabic numeral numbering starts from the first page of chapter 1 of the book and not from the title page or the contents page.

You must also make sure that the numbering of the pages should be at the top or the bottom centre or right-hand side. Numbering is not done on the top or bottom left-hand side because that can get hidden by the spine during assembly.

How do you give numbering to the page?

The simplest way to do it is by using software. You are probably going to write the book on a computer or a laptop and not write it freehand or on a typewriter.

That means you will have the advantage of using professional grade book writing and formatting software.

While you can write the book on anything from Google Docs to Microsoft Word, you can then format it on any kind of book editor such as Vellum or Reedsy Book Editor.

You can even use a very popular writing software that is used by a lot of authors which is called Scrivener.

If you want the best layout and typesetting tools used by professionals in publishing companies then you can use Adobe InDesign. Although there might be a learning curve.


Welcome to this blog where we bring you a list of the top 10 book publishers in Lucknow. Lucknow is a culturally significant location with amazing publishing houses that do excellent work.

That is why if you are looking for publishing houses in Lucknow then you do not into search a lot because you will get deeply rooted traditional companies all over the area.

A lot of publishing companies in Lucknow are based in Lucknow and we will definitely include them in the list.

However, we will also include the names of top book publishers in Lucknow that sell the most copies and have a very good hold on book publication in Lucknow.

This list will be in a gradual order consisting of miscellaneous as well as educational book publishers in Lucknow with the best being at the top and gradually going down.

Having said that we must also tell you that this list of book publishing companies in Lucknow is completely our opinion and you might have a different opinion on which is the best.

So, let us look at the best publishing houses in Lucknow and find out which is the best-suited publisher for you.

Top 10 Book Publishing Companies in Lucknow

Orange Publishers


At number one on the list, we have Orange Publishers because they are simply the best when it comes to taking care of the Lucknow book market.

They provide the reliability of traditional publishers coupled with the modernity and convenience of self-publishing companies.

They have been in the publishing industry for decades and they have an excellent foothold at producing nearly every kind of book and that includes educational book publishing to literary books of every kind.

When we talk about the best publishing houses in Lucknow their name comes up simply because they understand the market and know how to provide the best kind of service at the best rates.

They have a very well-connected distribution network and along with that, they manage to keep everything affordable because all their operations are in-house.

They are trusted by bestselling authors but are also equally trusted by first-time authors simply because they are approachable and you can reach out to them and expect to hear back. We cannot say that for all the names in the list.

They are also one of the finest when it comes to novel publishers in Lucknow and have produced bestsellers.

So, if you want the most reliable option in Lucknow then you can definitely go for Orange Publishers.

Website – https://orange-publishers.com/

Contact Number – +91-9830050132 | +91-9830330809

Contact Email – [email protected]

Address – Ground Floor, 98, 37-A, Gopal Lal Tagore Road, Sarat Kanan Pally, Nainan Para, Baranagar, Kolkata, West Bengal 700036

New Royal Book Company

New Royal Book Company

The second name on our list is also a legacy book publishing company in Lucknow that has a very good reputation when it comes to educational book publishing.

They have been in the industry for decades and they are a trusted name when it comes to book publishing in Lucknow.

However, the reason why they are at number two is simply because they are more aligned towards educational book publishing.

While they do other kinds of books from tourism to arts and culture and much more but they are experts at publishing books for universities.

They are experts at what they do and if you are a scholar planning on publishing your book and research papers then they are the best choice for you.

Website – https://nrbc.in/index.html

Contact Number – +91 904 4343434 / +91 955 9992467

Contact Email – [email protected]

Address – 1st Floor, Shah Trade Centre
32/16, Valmiki Marg, Lalbagh
Lucknow – 226 001

Book Rivers

Book Rivers

At number three we do not have a legacy publishing company like the two before but we have a new company that is slowly but surely rising up the ranks.

They are a self-publishing company primarily and they do not do any kind of traditional publishing. This is one of the reasons why they are at number three and also the fact that they do not have all the experience in the world.

If you keep that aside then they are pretty solid when it comes to providing very high-quality book publishing services.

There are several reasons why you can definitely opt for them and one of the reasons is that they do all the additional things apart from book publishing such as book cover designing as well as providing services like editing as well as promotion and even distribution.

While the other two options on our list also do that but it is still worth mentioning because a few names in our list do not provide these additional services.

It is quite easy to publish with them and all you need to do is to contact them and then choose something that is good for you and they will take care of the rest.

You can definitely choose them to publish your book.

Website – https://www.bookrivers.com/

Contact Number – 9695375469

Contact Email – [email protected]

Address – HN 22 Kanchan Nagar Kalyanpur Lucknow UP

Orange Books

Orange Books

Not to be confused with Orange Publishers, they are a relatively new publishing company that does self-publishing.

They are at number four because they are quite affordable and that is why they are always able to capture a good bit of the market.

That does not mean they do not provide good quality services because they provide a good level of quality and they also have a relatively big distribution network.

They are among the new-age self-publishing companies that do not make you wait a long time before you can avail of their services.

All you have to do is contact them and they will do the rest for you. They are also among the few names in the list apart from Orange Publishers which actively promote ebooks and have a very good quality of service when it comes to publishing digitally.

While they are new in the market but you can definitely give them a try.

Website – https://www.orangebooks.in/

Contact Number –  +91-8109645082

Contact Email – [email protected]

Address – Smriti Nagar, Bhilai
Chhattisgarh – 490020

Arihant Books

Arihant Books

At number five we have a legacy book publishing company that has been in the national book scene for a long time and is probably one of the most popular book publishers in Lucknow.

But you might be thinking why would such a prominent name be at number five and the only reason is that they only publish a particular type of book.

They only publish educational books but when it comes to educational books, they are the leading name in Lucknow.

They do everything from school curriculum books to books for competitive exams as they publish engineering as well as medical books and much more.

They are favourites among educational institutions and students preparing to crack a difficult exam.

That is why if you have such a requirement then they are the perfect publishers for you.

Website – https://www.arihantbooks.com/

Contact Number –  +91-11-40546380

Contact Email – [email protected]

Address – 4577/15, Daryaganj, New Delhi, Delhi 110002

Gita Press

Gita Press

Add number six we have something of a legend and probably the most popular book publisher not just in Lucknow but in the whole of India.

They are legendary when it comes to publishing and they sell millions of copies of books, they do not even need a marketing team. They are not a self-publishing company because they only publish epics.

While this is primarily a list of English book publishers but we have decided to keep such a legendary name in the list just because of the impact they have in Lucknow.

But that also means that we couldn’t keep them at number one because that would not go with the topic of the blog so as a tribute with decided to place them at number six.

You can check out all the fantastic work they do in bringing important religious books to every home.

Website – https://www.gitapress.org/

Contact Number – +91-8188054403

Contact Email – [email protected]

Address – Gita Press, P.O. Gita Press, Gorakhpur (273005), Uttar Pradesh, India

BFC Publications

BFC Publications

At number seven we have a unique publishing company that specialises in not just publishing a certain kind of genre but specialises in a particular type of author.

They encourage new authors and they are an excellent choice for new authors to publish their book.

They are on this list because they have managed to find a real problem and also a solution for it.

This is because the real problem that we are talking about is publishing anxiety and that can happen with any new author because they might not know much about the publishing industry.

That is why they have the best approach when it comes to encouraging new authors. They will help you and guide you throughout the process and be extra helpful so that you can publish your first book with them.

You can definitely try them out.

Website – https://bfcpublications.com/

Contact Number – +91-5223514141

Contact Email – [email protected]

Address – CP-61, Viraj Khand, Gomti Nagar, Lucknow Uttar Pradesh, 226010.

Vandana Publications

Vandana Publications

The beautiful thing about Lucknow is that it is the perfect location to be if you want to find some of the best educational book publishers.

That is why we have a very reputable name at number eight because they do every kind of educational book publishing.

Along with that they also do motivational book publishing and especially books related to different social issues and economic challenges.

While they do not publish any other kind of books other than books for universities and colleges as well as societies and institutions but the thing they do, they do it very well.

This is the kind of publication you can trust because they do not try and be the jack of all trades and master of none but they rather focus on a single area and shine.

They are one of the most popular educational book publishing names in Lucknow and you can definitely contact them for all your publication needs.

Website – https://www.vandanapublications.com/

Contact Number – 0522-4108552 / +91-9696045327

Contact Email – [email protected]

Address – 78/77, New Ganesh Ganj, Opp. Rajdhani Hotel, Aminabad Road, Lucknow-226018, Uttar Pradesh, India.

Shristi Publishers

Shristi Publishers

Add number nine we have a very new and a very passionate and young publishing house. They represent the new youth in the world of publishing.

While they are not the biggest name in Lucknow but they are certainly something to look out for and they will definitely be a proper name in the years to come.

They are dedicated to publishing books for the youth and it is not just limited to the topics of the book but also to affordability thereby creating books that youth can actually afford.

This means that they publish on a variety of topics because youth love different kinds of topics.  However, one thing that is definitely striking and unique about them is that they focus on stories.

They bring the stories of youth into the limelight and that is truly something we should celebrate. They are in fact quite popular among the youth in Lucknow.

You can definitely reach out to them for all your publishing needs.

Website – https://www.srishtipublishers.com/

Contact Number – 011-41751981

Contact Email – [email protected]

Address – Srishti Publishers & Distributors 212-A, Peacock Lane, Shahpur Jat, New Delhi – 110049

Lotus Publishers

Lotus Publishers

And finally, at number ten we have yet another educational book publishing company. They are at number ten because they do something very specific in the world of educational publishing.

They focus on certain streams of education and certain subjects and they publish everything related to that subject.

For example, they have a very comprehensive list of books for B.Sc. Nursing. They do a very good job that is very specific.

That is why we have decided to include them in the list since they only do paramedical books for the most part and while they do not publish anything else but what they do is at the top of the line.

They are in fact the most popular choice for paramedical books in Lucknow and we recommend them if you have such a specific need.

Website – https://www.lotuspublishers.com/

Contact Number – (+91) 82838 10505 / (+91) 98155 39393

Contact Email – [email protected]

Address – 50, BDA Enclave, Pathankot Chowk, Jalandhar City, Punjab – 144004

Book Publishing


We hope this blog helps you choose the perfect publisher for yourself in Lucknow and it is definitely quite important to choose the perfect publisher. That is why we would suggest you read this blog and check out all the details to make a better choice.

And if you decide to choose us at Orange Publishers then we would be honoured and privileged to work with you in publishing the book of your dreams.


If you are a new author and you are new to publishing then this is the perfect blog for you because we are going to talk about common self-publishing mistakes to avoid.

We all make mistakes but mistakes can get costly when it comes to self-publishing because they will increase the publishing time by a lot and simply be more work for the publishers.

That is why you should know what mistakes to avoid when submitting your book so that you can not make those major publishing mistakes.

We won’t actually call these self-publishing blunders because mistakes can happen because you might not know it and it is very easy avoiding self-publishing pitfalls.

Having said that, author mistakes in self-publishing are not that common because authors generally do the research and that is exactly why this blog will help you with that research.

So, here are the most common self-publishing mistakes and how to avoid them. If you do not avoid them now then these will become common self-publishing problems.

Common Self-Publishing Mistakes and Solutions

Lack Of Proper Research

One of the most common self-published book mistakes is when the author does not do proper research before submitting the manuscript.

We understand that you might be excited about submitting your manuscript but in that excitement, people submit it too soon without understanding the submission guidelines.

There are certain things that authors should know and these can be even called self-publishing best practices because they are followed by everyone in the industry.

You can get to know the best practices if you look at any tips for successful self-publishing online because these are universal.

They will help you create the perfect book proposal and even the perfect manuscript submission.

But if you submit it too soon then while it might not get rejected like in the case of traditional publishing but you will have to go back and forth with the self-publisher a lot of times.

This will ultimately cost you a lot of time. That is why if you ask any author about self-publishing advice then they will tell you to sit down and just breathe in and breathe out and read the guidelines.

Not Understanding the Audience

One of the other mistakes authors make is that they make wrong decisions when they are submitting the manuscript.

We are not talking about anything related to the submission but we are talking about a few decisions that authors usually have to take when they finalize the deal with the self-publisher.

The thing is that it is not just as simple as submitting your manuscript and letting the self-publisher do the rest.

You will have to have your say on different matters and one of the most important matters is going to be the type of medium you want for your book.

There are so many mediums out there such as paper as well as ebooks and even audiobooks.  But in order to do this you should have a thorough understanding of your audience.

If your audience consists of tech-savvy professionals who simply do not have the time to read a physical book then you should publish your book in audiobook format.

If your readers like to stay classic then you should publish your book in paperback as well as hardcover versions.

And if you do not want to spend a lot of money in the production process then you should invest in ebook versions.

It all depends on your situation and what is going to work for you. This is a prime example of common self-publishing challenges.

Fast Incomplete Editing

If you want to know important self-publishing errors to avoid then this is going to be the number one error that you should not make.

You should never take shortcuts when it comes to the editing of the book because editing is one of the most crucial steps before submitting a manuscript.

This is because it can be a blunder for your book and we will help you understand why.

You should either not edit the manuscript and then ask the publisher to do it for you, or you should completely edit the manuscript.  There should be nothing in between.

This is because if you tell the publisher that you have edited the manuscript but in actuality, you haven’t spent time on it then the publisher will not sit down with you for editing and it will get published.

That is why you should take extra time in doing the editing process. Editing is not just about checking for punctuation errors which can be done with simple software.

Editing is much more deep and it is about deciding important elements of the manuscript. If you decide to skip this part then you will have a faulty published copy in your hands and it will take twice the amount to recall copies and destroy them.

Then again it is impossible to delete print books after publishing.

Skipping Book Cover Design

When you are planning on self-publishing your book, you can choose between two kinds of approaches, the hands-on approach or the hands-off approach.

In the hands-on approach, you are the one who is going to decide everything and the publishing company will be there to fulfil all your wishes. It is when you will do the editing or you will sit with the editor during the editing process.

It is also when you decide on the book cover design and have your own artist create it for you or even create it yourself. This is a very good way of doing things but it is not usually done in self-publishing.

This is because when people self-publish, they simply do not have the time for all this and they want the publisher to take care of everything.

That is why if you plan on having a book cover design of your own but do not add it to the submission then you will have to rely on the publishing company.

Maybe they will get the book cover design correct but if you really want your design to be on the book then you should not skip it.

We would suggest you to do it yourself because the book cover is one of the most crucial parts of your book and it is the first thing that readers are going to see.

Don’t Take Shortcuts with The Synopsis

There are some things you should not skip when it comes to submitting your book and one of the most important things is going to be the synopsis.

The mistake new authors make is that they do not spend time writing the synopsis or what is commonly known as the blurb.

Sometimes new authors get reminded by the publishing company to write the synopsis and that is where the problem happens.

Authors try to do it quickly and they mess up writing the synopsis. That is why whenever you are planning on submitting your manuscript you should not do it without the synopsis.

You should make sure to read other blurbs before writing yours so that you can get a better idea about it because it is the first thing people will read after they open the book.

You should also keep in mind important things such as the hook because without the hook there is no need for a synopsis. You should also not take up a lot of space because synopsis is not something that should be big.

Not Setting the Stage

You should not get confused when we tell you about setting the stage because it is one of the other important things you should do before you plan on submitting the book or even publishing it.

We are talking about setting the stage so that your book performs well in the market. The only way you can do that is to build a brand behind your name before the book even goes into publication.

If you decide to publish a book without any market demand then your books will not sell as many copies as you want.

That is why you should start building your online brand months or even years before publishing the book. You should create a community and you should build a fan base.

You should make sure that you are present on all relevant social media platforms and that you are active on all those platforms.

You should also invest in a professional website that will help your fans get all the details and even get exclusive discounts.

After you have set the stage you can then move on to submitting your manuscript and eventually publishing your book.

This will be the most favourable way of publishing your book and you can have an assurance of success.

Here Is Why We Are the Best for New Authors.

There are a lot of things you must keep in mind before you submit your book for publishing and it might be very overwhelming for someone who is doing this for the first time.

If you are a new author you might find it quite difficult to keep track of everything that we just said and much more.

That is why we are here for you because we are Orange Publishers and we are one of the most reputed publishing companies in India. We bring you the quality of traditional publishing and the convenience of self-publishing together.

That is why you simply have to contact us and we will walk you through the entire process of submitting your manuscript.

We will perform the entire checklist with you and will ask you about everything from the editing to the book cover design and note down your decisions.

We will include you in every creative decision whether it is the quality of the paper or the book promotion strategy. We do everything in-house and that includes the book cover designing as well as the printing and publishing and even the copyright and much more.

We welcome you to check out everything we do on our website and we would love to publish your dream project.


The impact of Amazon on E-Commerce is undeniable. You might be a seller of products or you might be an author self-publishing your book but you need Amazon beside you.

You need an influence in Amazon and you need Amazon reviews. Reviews are extremely important if you want to publish your book on Amazon because book reviews are legitimacy.

Unlike a physical bookstore where buyers can see which book is popular and which book people are getting, there is no way to know that on Amazon and that is why Amazon reviews matter.

Amazon reviews are so important that even if you have the best Amazon book promotion with a lot of capital investment, you will not see Amazon book sales without any reviews.

Today we are going to find out the importance of book reviews so that you can understand how to utilise those reviews and have a better understanding of how book publishing works on Amazon.

Here Is Why Amazon Book Reviews Are Important

Best Kind of Legitimacy

If you want to know the importance of reviews for book promotion and selling your book on Amazon then all you need to do is to listen to this line.

Reviews provide legitimacy.

Reviews are among the very few ways by which readers can genuinely understand if something is good or not.

This is not just the case when it comes to books but for everything on Amazon. Reviews help people understand that people are actually buying something because reader feedback is just like talking to another customer in a physical Store.

People have inherent doubts when they see any product with no reviews or pictures and just ratings. That is why reviews in the form of written reader feedback are important.

Reviews are not just going to be perfect and you will hardly get 5 stars and if your book is really good then you are mostly going to get 4 stars. But that will be even better for consumer trust.

One of the best ways in which you can gain legitimacy is if the reviews have attached pictures or videos. And there is going to be a tag of verified purchase which will further improve their confidence.

Foundation For Book Promotion

Book promotions actually work on Amazon because people actually click on sponsored products if they are searching for something similar.

But Amazon book reviews are important for promotion because when people click on promoted items and find no reviews then that is not good for trust.

But if you combine both of them then they work amazingly together. This is because if people find something sponsored with good ratings and click on it and find actual reviews by actual humans then nothing can be better than that.

That is why you must always try and get genuine reviews to back the book promotion and generating book reviews should be part of your book marketing strategy.

No Shortcuts on Amazon

The thing about Amazon is that if you try to finesse fake reviews on Amazon then you can say goodbye to your author reputation on Amazon.

This is because Amazon spends millions and billions on trying to counter fake reviews so that people cannot just get reviews artificially planted on the product page.

That means it is nearly impossible to get reviews for money and even if you do, the algorithm is going to spot it and it can even ban the book and the listing.

That is why reviews are so legitimate because they cannot be manipulated and that is why if you want author success then you can only do that by legitimate means.

Now that we know the importance of Amazon book reviews in the publishing industry, let us understand how you can actually get reviews in a legitimate way.

The techniques that are about to be mentioned might be applicable for other forms of online shopping and products in a limited way but they are mostly relevant for books on Amazon.

Tips To Get Legitimate Book Reviews on Amazon

The Easiest Way Is to Ask

If you want to know how to get book reviews then the first and the easiest way to do it is to just ask your readers for reviews.

If you are a new author and you just want to become successful on Amazon then the most direct way would be to simply mention that in the book. This is applicable for paperbacks as well as e-books.

You can dedicate a single page at the end of your book to leave a review if the reader has liked the book. You can even mention the fact that they can leave a review even if they do not like the book.

The thing about reviews is that it is like publicity because negative publicity is also publicity. That is why it is always better to get a few 3-star reviews rather than getting no reviews.

Tap Into Your Fan Network

One of the other things you can do is utilise your fan network because it is going to be one of the most effective ways of getting reviews.

This is in fact so effective that every other no matter how big or small the author is, they utilise their fan network to get legitimate reviews on their product listings.

If you do not have a fan network then all you need to do is create your fan network before you publish your book on Amazon.

Creating a fan network is straightforward because you need to be active on social media and you need to put out regular content relating to the book and your book-writing journey.

In fact, If you want to create a fan network then you literally need to become an influencer if you do not have a fan network already.

You can then ask your fans for reviews. But you must make sure to not ask anyone to give good reviews or anything like that.

You must always play by the books when it comes to Amazon and you must simply ask them to provide reviews and explain to them why it is important.

Book Influencers Are a Good Option

If you want to be successful online then there are two ways of doing so and one is to become an influencer and the other is to take the help of an influencer.

This is true for everything whether it is tech products or whether it is a book because there are influences for everything.

That is why you must create a list of influential book influences that deal with the kind of genre your work is about.

Then you must contact them but there is something important you must keep in mind. You must stay away from influencers who ask for money as compensation.

You must only approach genuine influences that are honest about their work and you can of course send them every copy of your book and even your merchandise.

You can even send them a few copies if they want to do a giveaway. But you must never send them money because that is not a genuine way of getting reviews.

Then you must request them to tell their subscribers to leave a review on Amazon if they like the book.  You will get visibility and also genuine reviews.

Personal Network Is Always Reliable

If you find the difficult to cultivate any kind of network and if you are feeling lost on how you should get proper book reviews then there is something very reliable.

We are talking about your personal network and when we say personal network we mean your network of family and friends.

It can also be your network of colleagues and fellow writers whom you have met online or through the publishing process.

It can even be asking the people you met at any walk of life and you have a good connection with.

You should ask these kinds of reliable people to get your book and perhaps you can even refund them the money once they buy the book from Amazon as a gift.

You can then ask them to put in an honest review of the book and you should tell them to be honest. This is very important.

It is because if you tell them to put in good reviews then it will get flagged by the algorithm as dishonest and that is why it is important to always ask people for genuine reviews whenever they are posting reviews.

Create A Concrete Marketing Strategy

You must understand that getting more reviews is an outcome of an action and not the action itself because the more people are going to see your work the more people are going to buy it and leave reviews.

Those reviews will then generate more interest in your book leading to more people buying it and it is going to be an upward cycle of success.

That is why in order to continue the cycle of success you need to start it in the first place and the first place that you should focus on is a solid marketing strategy.

That marketing strategy should include any and everywhere by which you draw attention to your book.

You can do a lot of things but one of the simplest things you can do this to introduce deals and cut prices.

That will help the algorithm promote the listing and it will definitely help your book get noticed more.

However, your marketing strategy should not only consist of deals and promotions but ads as well. You should create a strategy and divide your marketing strategy into parts.

These should be divided into different platforms based on priority levels so that you can promote the book on all platforms possible.

Blogging Is Never Out Of Fashion

Blogging is just as effective today as it was a couple of years back and that is why you should never discount the idea of promoting your book through blogging.

You can do that by two approaches and one would be to simply create your own blogging website and do the blogging yourself on relevant topics and create a reader base big enough to promote your book.

But if you have already published the book and you are reading this blog then it is no use doing it because it will take months to establish a proper reader base.

That is why the second thing you can do would simply be to do guest posting and request admins of different blogging websites so that they can publish your blog.

There are several blogging websites that promote authors of new books and you should try out those blogging websites.

You can also hire content writers to create promotional material for you because you might not have the time to do it yourself.

Your ultimate aim should be to reach as many blogging websites as possible so that the name of your book is synonymous with the genre online.

Editorial Reviews Help A lot

Editorial reviews are one of the most prominent kinds of reviews and are not written by regular customers because they are written by Amazon editors.

They have a different kind of certification and their reviews hold much more weight than the average kind of reviews.

This is because these reviews stay on top of every other review and can be seen highlighted among all the other types of reviews.

Sometimes editorial reviewers are part of established publications. Build connections with these reviews if you can, it would be the best-case scenario.

However, it is easier said than done because getting editorial reviews is one of the hardest things to do.

But if you manage to do it then your book is certainly going to be ahead of the competition when it comes to a particular genre.

We hope this blog has been helpful for you to understand why Amazon reviews are so important and why you should definitely spend time and resources in order to get reviews.

Amazon reviews might seem difficult for you because they actually are but you do not need to worry about that with us because we are here to help you.

We are Orange Publishers and we are the fastest-growing and most popular book publishers in India and we do everything in-house. That includes the printing to the publishing as well as the promotion and the marketing strategy.

We even do the copyright for our authors. We welcome you to visit our website to check out everything that we do.


Today we are going to talk about something very interesting because we will be talking about book translation rights and everything you need to know about them.

We will understand this nuanced concept of translation licencing when it comes to publishing rights.  And we will ultimately understand what it means to translate your books so that they can reach a global audience.

This blog is going to be very important for you if you are in the publishing industry and even more important if you are an author who plans on understanding more about author rights.

So, make some coffee and grab is seat because we are going to go on this amazing journey of understanding international publishing rights and publishing contracts when it comes to book translation.

In order to have more clarity on translation permissions and licensing deals we need to understand how global rights or foreign rights work.

Global Or Foreign Rights Simplified

Before we get into the concept of translation rights, we will need to understand the concept of foreign rights which is the presenting and acquisition of rights for books to be published in a different country.

In order to understand this, you must understand that there is a primary rights holder which can be the author of the publishing company or both in some capacity.

Now you will have to think of rights as currency because the author or the publishing house holds it in the first place which they can then transfer and others can make that rights acquisition and sell translated books in a new marker.

That is why let us break down the rights holders into different categories for simple understanding.

Rights Holder A

This is the primary rights holder which can be the author or the publisher or even both of them. They hold the rights to the publication of the book.

And it does not matter whether the book is being published in a domestic market or globally. That is why they hold the copyright licencing. Which means they also have the right to give away the publishing rights.

This giving away of publishing rights can be as a part of a rights agreement deal perpetually or for a limited time.

This means the rights holder A can give away the rights of publication to some other publisher in a different country for a limited time or perpetually.

Rights Holder B

Now that we know the primary rights holder, we also know that they can transfer these rights for publication to a different publisher in a different country.

But we must understand why they need to do this because they can simply publish that book and sell copies of that book in that country.

The transfer of rights is done when there is a need for translation. For example, a Hindi book publisher in India will not directly sell their Hindi book in Germany.

That is why they have to work with a German publisher to translate that book into German. But you might say that the Hindi book publisher can simply bring out a German translation and sell it in Germany.

But that is very difficult because a single publisher will never have the network and the market to publish a book in a foreign market and that is why they need to work with the foreign publisher.

This is usually done through translation agreements and the transfer of rights. These transfers of rights are in a limited capacity.

This means if you take the example of the Hindi book publisher, they can sell German rights to German Publishers with agreements that the German publisher will publish that book only in Germany.

The Hindi book publisher can then sell French translation rights to a French publisher so that it can be published in France.

We can even see cases where Rights Holder B might sell their publishing rights to someone else but there should be provision for the transfer in the initial agreement between Rights Holder A and B.

This might seem very complicated because it is actually complicated and there are a lot of contracts and agreements and a lot of lawyers involved in the process when it comes to global publishing rights.

That is why there are special professionals whose job is to make sure these publishing rights are transferred correctly and they just do one simple thing which is managing foreign rights. We call them foreign rights agents.

However, before we talk about foreign rights agents and other important ideas like translation royalties and licensing, we need to understand the various kinds of foreign rights.

Here Are the Various Kinds of Foreign Rights

Geographical Rights

One of the most common and one of the most popular types of global rights can be in the form of geographical rights or territorial rights.

This is because they are easy to manage and they are very simple to understand even for a person who is not in the publishing industry.

Geographical rights are when those rights are classified and limited to a few countries or a single country.

For example, if you are a publisher and you want to publish your book in France then you can sell territorial rights to a French publishing company which will be a limited right only allowing them to sell in France.

Translation Rights

Then there is the famous translation right which is also a limited right and does not allow for unlimited sharing and selling of the book.

This means you can give rights to a particular publisher to sell the translation of a book. Sometimes the translation rights, which are sometimes called language rights, can be combined with territorial rights.

This means you are going to get a hybrid system where, for example, if you want to sell your book in France in the French language then you can sell territorial and language rights to a French publisher.

This will give exclusive rights to the French publisher to publish your book in France but they can only do that in French language after it has been translated.

This means that if the publisher decides to publish that book in France in any other language other than French then it is going to be a violation of that right.

Similarly, there are different types of global rights and they are often combined with translation rights such as audio rights which might be the case when you need to combine audio rights with translation rights as well as geographical rights.

By now you probably understand that this can be a very complex issue and especially because book copyrights and rights are quite different depending on the country.

It is impossible to do all the paperwork and all the legalities without having a deep understanding of that country’s market and laws.

That is where we come to the concept of foreign rights agents, let us understand who they are and what they do.

Foreign Agents and The Role They Play

When we talk about foreign agents, they can be individual people or they can even be a company that specializes in translation rights and international rights.

The simplest way to explain what they do is to say that they make sure you do not have to do anything when it comes to translation rights because they will take care of everything for you.

This means when you have issues with translation rights you can approach these professionals and they will help you negotiate the best deals with the most appropriate publishers for your kind of book.

They have extensive experience in handling translation rights and they also have a very good network of publishers and editors from different countries.

Now you might think that things might be a little bit cheaper for you if you do it yourself and try to find the publisher but that is actually not the case.

This is because you are going to spend a considerable amount of time and money trying to find the best publisher because you will have to do market research for that international market yourself.

Then again you might not find the best-suited candidate for your book and the deal might not be very favourable to you.

But if you take the help of a foreign agent then they can ensure you get the best deal because it is their reputation on the line and that is exactly what they do.

They are agents that take care of all the legal documents and agreements but they are also consultants which means they are going to give you very important advice.

They might charge for the contract which is usually the most common method of remuneration but they might also have other payment options.

Other Options to Explore – Amazon

We have been talking about the most traditional way of doing things because they are smooth and refined and you will not face any difficulty in them.

But if you are someone who is self-publishing and you do not want to go through this fiasco of tying up with a foreign publisher then you can explore other options.

One of the simplest things you can do is to hire a translator in your own country but that might not give you the best results. You can also get a native translator from freelancing websites.

It will be a lot cheaper for you than going through an entire book deal with a foreign publisher.  But the one thing you must keep in mind is quality control. Quality control will not be an issue if you have to deal with a foreign publisher.

The other thing you can do once you have the translated copy is to publish it differently under the translated name so that there is no confusion.

You can publish your book on Amazon and it is not very difficult to do and you can even get in touch with an Amazon executive so that they can help you explain how to publish your book for an international market.

It is much easier to do if your book is only available in eBook (Kindle) and audiobook (Audible) versions because then you do not have to ship copies of your book and it will be cheaper for you and the readers.

The best option would be Amazon because Amazon operates in nearly every country out there and it will also be easy for you to promote your translated book in that foreign market.

The best thing about this method is that there is no complex translation rights agreement and it will be just like publishing your book on Amazon in your own country.

The Royalty Structure for Translated Books

Things can seem a little bit complicated when we bring in royalties because with book rights you must also consider the factor of book royalties.

But it is simple to understand because there is no standardised way of doing this and it depends on the deal you have signed with the foreign publisher.

If you have not signed a deal with the foreign publisher and you have just hired a translator to do the translation then that translator might also be entitled to royalties.

It all depends on what they agree on but if you decide to hire a very established translator who understands the concept and has a good hold on the market then you might have to agree to a royalty deal.

But this way of doing things is changing rapidly in the industry as we are seeing translators being hired more as professionals than as co-authors.

This means that the translator is just hired for a single project which is translating a book and they are paid according to that project. This is how big publishing companies do it because it is a lot simpler and it is also very budget-friendly.

Now, whether this is ethical or the right thing to do is up to you and we leave that to your discretion.

So, Should You Get Your Book Translated and Sell Those Rights?

In order to understand this, you must have a deep understanding of how markets work because if you randomly decide to get your book translated and published in international markets then that might not be the best thing.

It is only when you understand that there is a demand for your book internationally you should invest in finding a foreign publisher and getting your book translated and selling those rights.

For example, there are excellent case studies for books like Harry Potter and how translation rights work and if you read them, you will get an understanding of how international translation rights truly work.

It all depends on understanding demand and generating supply. For this, you need to have an understanding of the market but most importantly you need to have a good connection with your international fans.

You must conduct surveys on your social media profiles in order to understand if there is a demand for your book internationally and whether you should translate it.

This is because it is not worth it to publish your book internationally if there is no demand for it.  There are other cultural factors as well.

You might not know that your book might be popular in a certain country but for that, you need to have immaculate prediction and also understand cultural nuances.

For example, if you have published a book about Christianity in the US and it deals with different Christian communities of different ethnicities then you might want to explore those markets.

For example, if the book has an individual chapter about Christians in India, then you might want to do research about that market and try to translate your book for those Christian communities in their regional languages.

We hope this blog has been helpful for you to understand everything about translation rights and global book rights. Things might seem a little bit complicated because they actually are, especially if you are a new author.

That is why we are here to help you because we are Orange Publishers and we are the fastest-growing and most popular book publisher in India.

One of the perks of publishing with us is that we take care of everything whether is copyright or whether it is international translation rights.

We do everything in-house right from the printing to the publishing as well as the planning of the marketing strategy and much more.

We would love to publish your masterpiece and we welcome you to check out everything we do.