+91-9830330809 / +91-9830050132


Today we are going to talk about Book Royalties because if you are an author then this is a very important topic for you. There are a lot of misconceptions regarding book royalties and today we are going to dispel them once and for all. So, let us begin this blog wi mnth the very simple question of what is a book royalty.



Source: https://shorturl.at/hETV9

A book royalty is the money that the author gets from the publisher. It is the compensation the author gets for writing the book and allowing the publisher to publish it. This money is calculated based on the number of sales of that book. This money is calculated in terms of percentage and is a percentage of the net revenue the book generates on each sale. While it is impossible to predict the total profits of a book but the percentage can be negotiated before the book goes into publishing.

The better the percentage the more money the author can make. This percentage calculation is based on a lot of factors and sometimes these factors can be predetermined. The percentage you are going to get can depend on factors such as the type of book as well as the format of the book. Royalty percentage can even change depending upon sales milestones. This is when the royalty percentage is increased when the book makes a certain number of sales. Royalty percentage can also be different for the same book for national and international markets.

One of the misconceptions is that royalty payments are made every time a book is sold but that is not the case because royalty payments are made annually or perhaps monthly or even weekly in rare cases. There are several other factors regarding royalties and we are going to talk about them moving forward.



book royalty rate

In order to understand how royalties work, you need to understand the royalty rate. This is the rate or percentage of the book’s net revenue. The author receives this revenue as compensation for their work. This rate can be negotiated by the author and the better the percentage the more money the author can make. This rate is usually calculated before the book goes into publishing and this rate is not a verbal contract but it is a signed publishing contract.



When we talk about a net revenue calculation it is actually very simple to do. Net revenue is calculated after subtracting a lot of things. Certain things such as expenses and manufacturing costs are subtracted from the gross revenue to find the net revenue. Other things such as discounts and allowances for unsold books are also subtracted. When the net revenue is calculated, the author gets their royalty based on the percentage of the net revenue.


Sales reporting is an important part of royalty calculation because sales revenue will help the author understand an estimate for their royalties. That is why established publishers like ours at Orange Publishers always provide sales reports and statistics to our esteemed authors. This includes detailed sales analysis of the books sold in all types of formats along with details about sales channels. Sales reports go out annually or monthly or anything in between.

After all the calculations are done, the royalty calculation can take place with the help of sales data.  After which the royalty payments are made to the authors along with royalty statements that have a simple breakdown of the payments.


Why Isn't My Book Selling?





While it is true that established authors can get better royalty percentages but when it comes to hardcover edition books the royalty percentage is between 10% to 15%. This rate can vary depending upon the region of the world as well as the author’s negotiation powers and much more.



Paperback editions usually have lower rates of royalty compared to hardcover editions.  Paperback edition books have royalty rates that range between 6% to 10%. These rates are also influenced by the reputation of the author as well as their power of negotiation.



Since eBooks do not have a large manufacturing cost this means that the revenue is always greater when it comes to eBooks. eBooks can be recreated in the millions without spending a single rupee which is why the net revenue is also greater. This is because there is not much to subtract from total revenue. That is why we can expect anywhere between 25% to 40% when it comes to eBooks. One of the best royalty rates in the industry.



When it comes to self-published books, the royalty calculation is a little bit different. This is because royalty rates are not calculated the same in traditional publishing. When it comes to self-publishing, the author is the publisher and invests in the publishing process. That is why the author can expect very high rates of royalty because they are also an investor in the book.  While rates change depending on several factors but we can estimate anywhere between 60% to 80% of the retail price.



Hybrid publishing is a very new concept and it is the combination of both traditional publishing and self-publishing. This is when the other can invest in the book but does not have as much control as with self-publishing. This is a very good option for authors because they do not have to invest a lot into the book and they can expect very good royalty rates that are better than traditional publishing. When we talk about hybrid published books, the royalty rate can fluctuate between 10% to 20% when it comes to printed editions. eBooks will have better rates as usual.



Royalties can last as long as there is a copyright protection for the book. If a book is published under the name of an author, then that author has exclusive rights to the book’s royalties. If there is no pre-determined term of contract then the author is liable to royalty payments till they have copyright over the work. However, that is only possible when the author has the rights to their book and has given the publisher special right to exclusively publish the book.  Most of the time the copyright of a book is active even after the author’s death.


One of the ways to determine how long royalties can last is to simply find out if there are any contractual terms. If the author and the publisher have agreed to royalties for a certain period of time then the author is going to get royalties only for that. The royalty payments will stop after those fixed number of years as specified in the contractual term. The contract can even say that the author will receive a royalty for the entire duration of their copyright holding.


There is usually an out-of-print clause when publishing contracts are signed and this out-of-print clause is simple to understand. It is when the book is no longer in print because of little or no sales or because of the unavailability of the book from the market. The book is simply out of print. When that happens, the book’s author gets back all the exclusive publishing rights and that is also why they stop getting royalty payments from the initial publisher.


The present royalty rates and royalty payments can stop because it is put on hold until new negotiations for new royalty rates are done. This is usually done after a certain period and it is usually done after certain sales milestones are reached. That is when we can expect the current royalties to end so that the new royalty rate can be initialized.



The money earned from royalty is considered income and that is why you must have to pay income tax in India. The money that you earn from taxes is categorized as “Income from Other Sources”. This is in accordance with Indian Income Tax Act.


While authors will have to pay tax on their income generated from royalty but here is some good news. They can even claim some tax deductions if they are self-publishing their book. That will mean that they are also investing in production and promotion as well as marketing. This will open the doors for claiming tax deductions. The best thing to do about this is to consult your accountant regarding taxation.


You will be under Indian tax laws if your book is only sold in India and if the publisher is Indian.  However, if you receive your royalties from any foreign publisher then things can become complicated. That is when you will be taxed under the tax treaty. Tax treaties are treaties and agreements signed and agreed upon by two nations and this treaty will be applicable to your nation and the foreign country of publishing.


An advance is a pretty simple concept in the world of publishing and it is to do with supporting the author in their writing career. This is because it can take a lot of time for the book to get finalized and for it to start publishing. Then again it can take a lot of time between publishing and receiving royalties.  That is why an advance payment can be made to the author after estimating and calculating their royalty in order to support them.

However, it is important to understand that this is a rare occurrence because advances, in reality, are only given to popular authors. Publishers can only predict good performance from authors who have performed well in the past. An advance is not a bonus and it is nothing but an advance payment of royalty. If an author is paid an advance, then the subsequent royalties are paid to them after deducting the advance.

While it is common for the publisher to pay the author in advance before sales begin but there can be exceptions. Sometimes advances are paid after the publisher monitors the sales and the growth of the sales which will help them predict future performance thereby making advance calculation easier.



Let us look at a very simple example. Let’s say an author has signed a contract with a traditional publisher and the publisher has advanced ₹ 1,00,000.

Now let us assume that the agreed-upon royalty percentage between the author and the publisher is 10%. And the net revenue of the book is ₹ 10,00,000.

That is why in order to calculate the royalty of the author with simply need to multiply the net revenue by the percentage of royalty. The answer we get is ₹ 1,00,000.

Now let us remember the amount that had been paid upfront as an advance during book signing as the royalty which was ₹ 1,00,000. And the amount that needs to be paid on royalty is ₹ 1,00,000. That makes the advance balance zero because the royalty that the author deserves has already been paid in advance. Which means the publisher does not need to pay any additional royalty on that book.

However, if the book makes any more sales in the next quarter or the next year then since the advance balance is zero which means that the publisher has to pay royalties at 10% again.

The simple meaning behind all these calculations is that the publisher does not need to pay any royalty as long as the royalty is below the prepaid amount of advance. It has already been paid by the publisher. When the book starts earning more money than the advance paid royalty, then the publisher has to pay the additional royalty.


Before we talk about what is going to happen with the royalty agreement if the book sells for more than the list price, let us talk about the list price. The list price is the MSRP of your book. It is the printed price and some royalty agreements are calculated on the list price rather than the actual sales price.

If that is the case with you that you have agreed to get royalties on the list price but the book is actually selling for more then there are certain things you can do. You will definitely have a clause in the contract where there will be mention of such cases. When things like this usually happen, the author and the publisher usually sits down and agrees on a new royalty percentage.

If you do not want to get into all these calculations then you can agree with the publisher to get royalty payments that are based on the actual price.


There are several factors that can affect the amount of book royalties that you can receive as an author.  It can even be the case that these factors will work in combination and that can fluctuate the amount of book royalties. Let us look at these factors.


This can have a profound impact on the royalty rate because there are different preset percentages of royalty in the publishing industry. These rates are different for hardcovers, paperbacks or ebooks or other types of books.


The better the book performs the more royalties you are going to get and that is why sales volume is a very big factor in royalties. This is simple to understand because the more books you sell the more royalties you are going to get.


If you have already been paid an advance by the publishing company then that can affect your royalty payments later on. This is because the amount of the advance will be deducted from all the royalties you have earned and only after the advance amount has been covered will you get new royalties.


Location is a big factor when it comes to royalty calculation. This is because prices are different for different countries the book is sold. Along with that, we come to market differences because a good market will have better royalty rates and a very stagnant market will not have good royalty rates.



While we can of course talk about royalty rates in India but then again it will not be very worthwhile for you. This is because the royalty rates that we have mentioned above are very similar to the royalty rates in India. Even after there is similarity, we can find huge differences when it comes to publishers and markets. Different markets prefer different kinds of books and different countries prefer different kinds of books. This means a particular kind of book might be popular now and might not even be on the bookshelf next year. That is why a very customized royalty calculation is agreed upon between the authors and the publishers. It is impossible to guess that.


Authors do not pay royalties. The entire concept of royalty payment is there so that authors can get paid by publishers to publish their work. However, authors might need to pay additional people such as editors and cover designers and marketing services but those are not considered royalties. In order to understand that you simply have to understand the definition of a royalty which is compensation by the publisher to the author.


It does not matter if you are a first-time author because if you are writing under your own name then you are eligible for royalties. If you are publishing under a traditional publisher with a publishing contract to share profits then that is your royalty.


Amazon usually pays a royalty after 60 days of the end of the calendar month when the realities start on a particular book. The reason why there is a delay for this is simply because of adjustments and returns as well as verification of sales and all the calculations. There can be other parts of the agreement such as a minimum balance that needs to be accumulated so that authors can start getting payments. It is different for each country Amazon operates in.

It is very easy to understand the royalty calculation at Amazon because the sales reporting at Amazon is very good and will allow you to track everything about the book sales.


You can expect royalty payments till the time your copyright is standing which is usually a few decades after your death. When you are signing the book contract you can also sign your succession contract.  This will help you set a nomination and that person will receive your royalty payment after your death.  This is just like something that happens at a bank and this is very organized. The right to book royalty is passed down from the author to their successors in the event that they did not make a succession contract.

We hope this blog has been helpful for you to understand what are book royalties and how they work.  This might seem complicated because they can be complicated with other publishers. But you do not need to worry about royalty payments with us at Orange Publishers. We are the fastest-growing and most popular publishing company in India with the best royalty payment structure that is organized and simple to understand. Our authors are our priority and we are very flexible when it comes to royalty agreements so that our authors are satisfied at all times.

We are one of the few publishing companies that are fully equipped to do everything in-house. Everything from the planning to the illustrations and the printing as well as the publishing is done in-house at Orange Publishers. We even take care of copyright issues so that our authors can only concentrate on what they do best which is writing. We welcome you to check out our amazing services and we welcome you here to the Orange Publishers family where everything is possible.

How to Write a Short Story

Short story writing is indeed an enriching as well as rewarding exercise but there’s no shortcut or one-size-fits-all approach. Experiment, trust your instincts, and enjoy the journey of crafting your short story. The following process can give an idea on how to write a short story.
It is always wise to start with brainstorming ideas for one’s short story and for that, what kind of story the writer wants to tell, the setting, the characters, and any themes or messages he wants to convey and for that, when the imagination runs wild, it is wise to jot down any ideas that come to mind.
For short story telling, the opening of the short story should grab the reader’s attention and set the tone for the rest of the narrative. One can adopt storytelling techniques by starting with an intriguing line, a description of the setting, or by introducing an interesting character or conflict. While creating characters in short stories, it is to be kept in mind that characters being crucial element of any story, writer should take the time to develop his main character and any supporting characters and for that, it is important to give them distinct personalities, motivations, and backstories to make them feel real and relatable to readers. Every story needs conflict to drive the narrative forward and for that, it is important to determine the central conflict or problem the protagonist will face- it could be an internal struggle, a clash with another character, or a challenge presented by the external world. Thereafter, plan the structure of your short story- while there are no hard and fast rules, a typical structure involves an introduction, rising action, climax, falling action, and resolution, it is the rising action that builds tension and the climax is the turning point, and the falling action leads to the resolution.
Other important tips for writing great short stories are while plot development in short stories, outlining the major events and plot points helps in unfolding in the story and for that, consider how the characters will respond to the conflict and how the story will progress. The writer should keep the pace and length of the short story in mind to ensure it remains focused and concise. He should begin writing his short story based on his outline without worrying much about perfection in the first draft—instead, ideally, he should focus on getting his ideas down on paper and let the story flow naturally and let the creativity guide. Once the writer has a complete draft, he should take time to revise and edit the story and check for grammar and spelling errors, clarify confusing passages, and refine the dialogue, consider the pacing, character development, and overall coherence of the story. Paying attention to the language and style of the writing is important and for that, the writer may use vivid descriptions, varied sentence structures, and engaging dialogue to make the story come alive. Elimination of unnecessary words or phrases is very important for making the prose more concise and impactful. After revising the story, himself, he may seek feedback from others. The story may be shared with trusted friends, writing groups, or online communities and their suggestions and constructive criticisms are to be listened to contemplating incorporating their feedback into the final version. After making necessary changes based on the feedback the writer has received, writer must polish his story until he is satisfied with the result. He may consider reading it aloud to ensure it flows smoothly and has a captivating effect on the reader. Before sharing or publishing his short story, the writer must carefully proofread it for any remaining errors or typographical mistakes as it is, and it is always helpful to read it slowly and attentively or have someone else read it to catch any mistakes the writer may have missed.

Editing and revising short stories is an essential part of the writing process that helps the writer to refine his work and make it more effective. Editing and revising are tedious and boring jobs and it may take multiple rounds of revisions to refine the short story fully. It is important not to be afraid or defensive regarding experiment. The writer must make bold changes and open to seek feedback to make the story the best it can be. Take a break: After completing your initial draft, step away from your story for a while. This break will give you a fresh perspective when you come back to it for editing. Reading the story aloud can helps in identifying awkward phrasing, repetitive words or phrases, and issues with pacing and in identifying grammatical error. Thereafter he should scrutinize the overall structure of the story and check if it has a clear beginning, middle, and end ensuring that the plot flows logically, and scenes transition smoothly. While creating characters in short stories, the writer should evaluate the depth and consistency of his characters ensuring that their actions, thoughts, and dialogue align with their personalities and motivations- for that, he must look for opportunities to make them more relatable and engaging. Trimming down excessive descriptions, dialogue tags, and irrelevant information that doesn’t contribute to the story is always important in short fiction writing- and for this, the writer should always keep his sentences concise and impactful.

How to Write a Nonfiction Book

When someone is keen to know how to write a nonfiction book outline, he must first master the art of careful planning, research, and organization. For that, the foremost important task is to choose a topic. Writing a nonfiction book is a challenging but rewarding endeavour and for successful completion, it is important one stay focused, persistent, and open to feedback. It is with dedication and a clear plan, you can bring your ideas to life and share your knowledge with the world.

A subject is to be selected based on the passion and expertise and consider the target audience and the potential market for the book. Next most important job is to define the purpose and goals wherein he determines the purpose of the book- weather is it to educate, inspire, entertain, or provide a solution to a problem and accordingly set clear goals for what one wants to achieve with the book. Keep gathering information from reliable sources such as books, scholarly articles, interviews, and reputable websites and keep taking detailed notes to keep a track of the sources for later reference. Outline the main sections and chapters of the book by organizing ideas and research into a logical structure keeping in mind a typical nonfiction book may include an introduction, several chapters, and a conclusion. Thereafter, the author must set aside dedicated time for writing and establish a routine keeping in mind that consistency is key to making progress; accordingly determine a realistic word count or chapter goal for each writing session. Start Writing and begin with the sections that inspire the most and is most confident about without worrying to make it perfect in the first draft—instead it is wise to focus on getting the ideas on paper. Embrace the editing process that comes later. Nonfiction books benefit from storytelling elements such as anecdotes, case studies, and personal experiences- use the most compelling narrative technic that shall engage readers by incorporating vivid descriptions, dialogues, and examples bringing the subject matter to life. Using an accessible and appropriate writing style for the target audience is important that is accessible and appropriate for the target audience avoiding jargon and unnecessary complexity and breaking down complex ideas into digestible, understandable concepts. It is important to enhance the book with support materials and visuals like charts, graphs, illustrations, or photographs, if applicable- as they help in illustrating the points and making the content more engaging. Once first draft is completed, the writer should consider a take a break before diving into the editing process when he can review the manuscript for clarity, coherence, grammar, and style and consider seeking feedback from trusted individuals or hiring a professional editor. Research on the nonfiction book publishing options from among traditional publishing houses and self-publishing with both having their own pros and cons, as traditional publishing may require going through a submission process, while self-publishing allows for greater control but requires more self-promotion. Regardless of the publishing route, the writer should develop a marketing plan to promote his book utilizing social media, author websites, blog tours, book signings, and other promotional activities to reach the target audience.

Nonfiction Writing Techniques 

Nonfiction writing techniques are tools and strategies used by writers to effectively convey information and engage readers. The specific techniques one shall deploy depends on the type of nonfiction writing the writer is working on, whether it’s an essay, report, memoir, or investigative piece.  Accordingly, the approach is to be tailored suiting the intended audience and the goals of the writing. These techniques help make nonfiction writing compelling, informative, and enjoyable to read. Here are some common nonfictions writing techniques:

  • Thorough researchis the foundation of good nonfiction writing. It is researching on nonfiction book that help the writers in gathering accurate and reliable information from credible sources to support their claims and provide evidence for their arguments.
  • Nonfiction should be written in clear and straightforward languagewhich shall be easy to understand- hence usage of jargon and technical terms should be avoided to the extent possible aiming simplicity and clarity in expressing ideas.
  • Writer should organize his writing in a logical and coherentmanner by using headings, subheadings, and paragraphs creating a well-structured piece and for that, frameworks like the inverted pyramid or the storytelling arc may be considered for the purpose of engaging readers and maintain their interest.
  • Nonfiction piece is to begin with a strong hook to grab the reader’s attention, which can be an intriguing fact, a thought-provoking question, or a compelling anecdote related to the topic.
  • Simultaneously, it is important to establish the relevance of the topic with an engaging openingas that shall help readers to understand why they should continue reading and how the information will benefit them.
  • Addition of narrative elementsand storytelling techniques make a nonfiction writing more engaging and for that, usage of anecdotes, personal experiences, or case studies to illustrate the points may be considered to connect with readers on an emotional level.
  • Examplesand real-life scenarios help readers in understanding complex ideas and concepts- and for that, concrete illustrations may be used to make abstract or technical information more relatable.
  • Analogies and metaphorsare powerful tools for explaining complex or abstract concepts by comparing them to something familiar, as they help readers in grasping ideas more easily and creating memorable images in their minds.
  • Usage of active voiceto make the writing more direct, engaging, and dynamic as it creates a stronger connection between the reader and the information being presented.
  • Maintain a variance in length and structureof your sentences to maintain reader interest mixing shorter and longer sentences using descriptive language including rhetorical devices like parallelism or repetition to create a rhythm in your writing.
  • It is important that nonfiction writing reflect authenticity and genuinereflecting the author’s voice and personality maintaining a professional tone.
  • Transitional words and phrasesbetween paragraphs and sections to create smooth transitions help readers follow the flow of ideas and connect different parts of the text.
  • There must be clarity and accuracyin nonfiction writing, hence the writer must ensure his facts, statistics, and references are up-to-date, and double-check information to avoid errors.
  • Connection with readers on an emotionallevel is very important and this happens by appealing to their values, experiences, or concerns related to the topic, helping in making the writing more relatable and persuasive.
  • Nonfiction book editing, and thereafter revising and proofreadingto ensure clarity, coherence, and error-free content is most important, and for that, keep eliminating unnecessary words, correct grammar, and punctuation mistakes, and polish the work for a professional finish.

Nonfiction book structure

The structure of a nonfiction book can vary depending on the author’s approach and the subject matter. However, there are some common elements and organizational strategies that can be found in many nonfiction books. While one can adapt a structure to fit his specific book and subject matter, a general structure is described here for the purpose of benefitting any person planning his nonfiction book.

  • A nonfiction book always begins with an engaging introduction which presents the main topic or argument of the book. A nonfiction book proposalcaptures the reader’s attention and provide an overview of what they can expect to find in the book.
  • A table of contents is to be included that shall outline the main sections and chapters of the book and help the readers to navigate the content and find specific information they may be interested in.
  • Someone who can lend credibility to the book or provide a unique perspective may be considered for writing a foreword or preface written as this section can set the stage for the reader and explain the significance of the book’s topic.
  • If the book has a broad topic, one may consider dividing it into parts or sections as that shall help organize the content and provides a logical structure for the reader to follow. Each part or section can focus on a specific aspect of the topic.
  • The book can be further broken-down book further into individual chapters that delve into specific subtopics or themes with each chapter having a clear focus and contribute to the overall narrative or argument of the book.
  • Usage of headings and subheadings are essentially to organize the content and guide the reader through different sections and this helps improve readability and allows readers to skim for specific information.
  • Depending on the nature of your nonfiction book, you may need to incorporate these elements throughout the relevant chapters.
  • Illustrations and Visuals are to be considered including illustrations, diagrams, charts, or other visuals if found appropriate- to enhance the reader’s understanding of complex concepts or to provide additional context.
  • Wrap up the book with a conclusion that shall summarize the key points, arguments, or findings discussed throughout the book bringing together everything leaving the reader with a sense of closure.
  • If there is supplementary information, data, or resources that are not directly included in the main text, writer may provide them in appendices or suggest additional reading materials for interested readers.
  • It is important to acknowledge individuals or organizations that have contributed to the research, writing, or overall book project and this section is a way to express gratitude to those who have supported the writer along the way.
  • Inclusion of an index at the end of the book enlisting important terms, names, and topics discussed in the book allow readers to quickly find specific information they may be looking for.

Plot Twist Ideas for Writers

The execution and fitment into narrative decides on the effectiveness of a plot twist ideas– hence it shall be an intelligent move to use these ideas as inspiration and adapt them in the way they suit the characters and story. A writer has a wide range of options to select from and adopt in his story to give a twist in the plot. The author may use an Unexpected Ally– who is initially perceived as an antagonist or a minor character but with a sudden revelation, the readers come to know that he is a powerful ally to the protagonist, helping them in inquest or in winning over a major obstacle. The character of Snape in Harry Potter stories is a typical example of being an Unexpected Ally. He may use The Hidden Identity where main character suddenly discover that he has been living with a false identity and his entire life has been a carefully constructed lie. They must unravel the truth and navigate the consequences of their real identity. Harry Potter lived with her Aunt Petunia at 4 Privet Drive of Surrey and was told his parents died in an accident as a normal citizen till one day when he came to know he belonged to a wizard family and his parents were murdered. Character Betrayal is another twist that the writer may use as a twist- where a trusted companion or friend of the protagonist turns out to be a traitor, working against them the entire time. The revelation leads to a significant shift in alliances and forces the protagonist to re-evaluate their beliefs and loyalties. Peter Pettigrew was one of the best friends of James Potter who later joined hands with his enemy and was instrumental in his murder. Time Loop is a twist where the protagonist realizes that they have been trapped in a time loop, reliving the same events repeatedly where the endeavour is to figure out how to break free from the loop and alter the course of events. Rowling used this twist in favour of Harry Potter to save his godfather. An Unreliable Narrator is used as twist when the story is narrated from the perspective of a character who turns out to be unreliable, intentionally distorting or omitting key information and this twist challenges the reader’s perception of events and forces them to re-evaluate the entire narrative. Use of Parallel Universe is done by the author when the protagonist discovers the existence of a parallel universe where events have unfolded differently and the protagonist navigates between the two worlds, making difficult choices that impact both realities. Diagon Alley, Hogwarts vis-à-vis 4 Privet Drive of Surrey are typical example of parallel universe. The Supernatural Revelation twist brings a twist through which a seemingly ordinary world is revealed to have supernatural or magical elements, shifting the genre of the story, and introducing new challenges and possibilities. Harry Potter was oblivious about world of magic till suddenly one day he came to know of his lineage.

Author uses Artificial Intelligence for twist as well where a character believed to be human is revealed to be an advanced artificial intelligence or a robot, thereby raising questions about identity, consciousness, and the nature of humanity. The Prophecy Misinterpretation twists are when prophecy that has guided the characters throughout the story is revealed to have been misinterpreted all along, leading to unexpected consequences and a new understanding of the true meaning behind the prophecy. Prophecies in Goblet of Fire of Rowling are typical examples. The Sacrifice twists are used when a character willingly sacrifices themselves to save others, only to later discover that their sacrifice was unnecessary or in vain. This twist challenges the notion of heroism and explores the complexities of selflessness. Death of Sirius Black is a genuine example of this type of twist.

Top of Form

Top of Form

Plot Twist Example

0f the countless twists that are in fictions, these are few of them that keep readers and viewers on their toes, challenging their assumptions and adding excitement to the story.

  • In the book “Gone Girl” by Gillian Flynn, the novel takes a surprising turn when it is revealed that the seemingly perfect wife, Amy Dunne, staged her own disappearance and framed her husband for her murder. The twist exposes the dark and manipulative nature of the character, subverting the reader’s expectations.
  • In the book “Fight Club” by Chuck Palahniuk, the plot twist unveils that the narrator and the charismatic Tyler Durden are the same person. The revelation challenges the audience’s understanding of the story, blurring the line between reality and the protagonist’s dissociative identity disorder.
  • In the book “The Prestige”, the story is about rival magicians taking an unexpected turn when it is revealed that one of the protagonists has been using a double to perform his magic tricks. The twist adds a layer of complexity to the narrative and explores themes of identity and sacrifice.

Unexpected revelation

Books have a remarkable ability to surprise and captivate readers with unexpected revelations. Here are a few examples of such revelations from different genres and time periods on how authors can surprise readers by introducing unexpected plot twists and revelations challenging their assumptions keeping them engaged throughout the story.

  • In the psychological thriller “Gone Girl” by Gillian Flynn, the story follows the disappearance of Amy Dunne and the suspicion falling on her husband, Nick. The unexpected revelation comes midway through the book when it is revealed that Amy faked her own disappearance as part of an elaborate plan to incriminate Nick.
  • K. Rowling, in her sixth book of the Harry Potter series- “Harry Potter and the Half-Blood Prince” shocked the readers by the revelation of Severus Snape’s true allegiance. Throughout the series, Snape is portrayed as a villainous character, but it is revealed that he had been working undercover for the Order of the Phoenix and was loyal to Dumbledore.
  • Peter Lerangis in his young adult horror series follows a group of teenagers possessing special powers, writes in “The Sixth Sense” about the unexpected revelation that comes when the main character, Max, discovers that he is not a human, but a hybrid of human and angelic bloodline, which explains his extraordinary abilities.
  • In the gripping thriller “The Girl with the Dragon Tattoo” by Stieg Larsson, there is an unexpected revelation revolving around the disappearance of Harriet Vanger and when journalist Mikael Blomkvist delves into the case, he uncovers a shocking truth about a series of murders that have remained hidden for decades.
  • In the dystopian novel “1984” by George Orwell, there is an unexpected revelation that occurs near the end when the protagonist, Winston Smith, is captured and tortured by the Party. In a surprise ending, he eventually comes to realize that the rebel leader, O’Brien, whom he believed to be a fellow dissenter, is actually a loyal member of the Party, breaking Winston’s spirit completely.

How To Hire Developmental Editors

Finding the right developmental editor is a subjective process, and it is extremely important to choose the person who shall understand the vision of the company and help the company in achieving its goals. Hence it is wise not to hurry but to take time to evaluate and compare different editors before making a final decision. Steps to hire a developmental editor is of utmost importance as they can be a valuable investment in ensuring the quality and effectiveness of your writing. Developmental editors specialize in providing feedback and guidance on the structure, organization, and overall development of a manuscript. Here are some steps to consider when hiring a developmental editor:

  • Defining the needs and expectations clearly before hiring process is initiated.
  • Finding a development editorsuiting to the requirement of the organization is extremely crucial. Start searching for experienced and skilled developmental editor from online directories, freelance platforms, or professional associations for editors with experience and expertise in field of writing.
  • Keep reviewing portfolios and samples from a list of potential editors evaluating their quality of their previous works as that shall throw light on their editing style, attention to detail, and ability to improve the developmental aspects of manuscripts.
  • Hiring process for developmental editorsmay get easier by reaching out to fellow writers, authors, or colleagues who have worked with developmental editors asking for recommendations.
  • Once few editors have been shortlisted, conducting interviews of potential editors is the next step where project and their approach to editing can be discussed. Questions To Ask Before Hiring a Developmental Editorare normally specific – mostly concerning their process, experiences, situation handling and communication methods as that shall help in assessment of their compatibility with working style of the organization. Queries about the editor’s rates and their estimated timeline for completing the editing work can be redressed here as that shall help in an alignment with budget and desired timeframe.
  • A salient tips for hiring developmental editorsis soliciting references of editors from previous clients shall help in being sure about their delivery, professionalism.
  • Signing a contract with the selected editor agreeing on terms and conditions on the terms of the editing project, including scope of work, deadlines, payment schedule, and any other relevant details.

Developmental editing services

Developmental editing services enhance the quality and effectiveness of a written work significantly and are valuable particularly for authors who are in pursuit of improving their manuscript before submitting it to traditional publishers, or self-publishing platforms. Developmental editing services are professional editing services focusing on improving the overall structure, content, and organization of a written work. This type of editing is typically used for manuscripts, books, or other long form written pieces. Amidst qualities of developmental editors, the most important one is to work closely with authors to help refine and strengthen their work, ensuring it is engaging, coherent, and effectively communicates the intended message to the target audience. some Major aspects of Developmental editing services are:

  • Evaluating the manuscript assessing its strengths, weaknesses, and overall potential. This evaluation help in a detailed analysis identifying areas that need improvement and offering suggestions for enhancing the structure, plot, character development, pacing, and other key elements.
  • Strong communication skills with analytical and critical thinking capability with qualities of empathy and respect as all these help in consolidating the bridge with the writers.
  • Structural Editing focuses on the overall structure and organization of the work. Based on his expertise and correlating it with the manuscript in hand, developmental editors suggest rearranging chapters, sections, or paragraphs to improve the flow and coherence of the content including assessment of the clarity and effectiveness of transitions, headings, and subheadings.
  • Developing the content coordinating with authors developing and refining their ideas and ensuring they are conveyed in a clear and engaging manner. Depth and relevance of the content are introspected, and feedback is providing thereafter highlighting areas that require further research, expansion, or clarification.
  • Developing plot and character for fiction works providing feedback on the believability and consistency of characters, their motivations, dialogue, and interactions- thereby helping authors in refining their plot structure, pacing, and narrative arcs.
  • Assessing the writing style and tone of the manuscript and offering suggestions to ensure consistency and coherence is maintained, and subsequently helping the authors to refine voice, language use, and overall writing style, ensuring it aligns with the target audience and genre expectations.
  • Providing feedback throughout the editing process highlighting both strengths and areas for improvement and simultaneously guiding the authors with suggestions, examples, and resources to help authors address identified issues effectively.
  • Managing time, setting priorities and meeting deadlines for the multiple projects being handled by developmental editors at times. Being organized, detail-oriented, and capacity of handling the logistics of coordinating with authors and other professionals involved in the publishing process is an important attribute.

Freelance developmental editors

Freelance developmental editors are professionals providing editorial services to authors, publishers, and individuals who has requirement of assistance for development and improvement of their manuscripts or written content. As developmental editing focuses on the overall structure, content, and organization of a piece of writing, these editors work closely with authors helping to refine and strengthen their ideas, ensure clarity and coherence, and enhance the overall impact of the work.

Freelance developmental editors normally work on a project basis collaborating with clients remotely and may be specialized in different genres like fiction, non-fiction, academic writing, or specific subject areas. Freelance developmental editors normally have their own websites or profiles on freelance platforms showcasing their skills, experience, and rates and authors or individuals seeking their services gets in touch with them directly for discussing their requirements. Freelance developmental editors include assess and provide feedback on the manuscript’s structure, plot, character development, and pacing and subsequently provide suggestions for improving the narrative flow and overall readability. They Identify and address inconsistencies, plot holes, or gaps in information and ensure that the writing style, tone, and voice are consistent throughout the manuscript. They also provide guidance on strengthening dialogue, descriptions, and storytelling techniques assisting with restructuring or reorganizing sections of the manuscript, if necessary and offering advice on target audience appeal and marketability. Freelance developmental editors also help with proofreading for grammar, punctuation, and spelling errors.


While freelance developmental editors normally work for individuals, the In-house developmental editors work within a publishing company or organization providing editorial guidance and support during the development of a book or manuscript, playing a crucial role in helping authors shape and refine their work and ensuring that it meets the standards and objectives of the publishing house. They assess the potential of submitted manuscripts or book proposals and analyze the content, marketability, and feasibility of the project to determine if it aligns with the publishing company’s goals and target audience. Once a manuscript is accepted, developmental editors collaborate closely with authors helping them to strengthen their work and providing feedback on elements such as plot structure, character development, pacing, writing style, and overall coherence- and if needed suggest revisions, reorganizations, or additions to enhance the manuscript’s quality. In-house developmental editors also help authors in shaping their story ideas, plotlines, and character arcs and provide guidance on narrative structure, ensuring that the story flows logically and engages the reader effectively. They help authors establish a consistent writing style and tone that suits the intended readership and genre. They provide suggestions to improve clarity, voice, and overall writing quality. They may also assist with language usage, grammar, and punctuation. In-house developmental editors consider market trends, reader expectations, and the publishing company’s target audience. They offer insights and suggestions to ensure the manuscript is marketable and appeals to the intended readers. They also collaborate with other departments within the publishing company, such as marketing and sales teams, to provide input on the positioning, promotion, and overall marketability of the manuscript.

Copywriting vs Content Writing: What’s the Difference?

Copywriting and content writing are both forms of writing, but with the fact that they serve different purposes and have distinct characteristics, differences between the key differences between copywriting and content writing are significant. While there can be some overlap between the two, these differences highlight the unique aspects of copywriting and content writing. Depending on the goals and requirements of a project, businesses may employ both copywriters and content writers to achieve their desired outcomes. The endeavour of copywriting is persuading and motivating readers to take a specific action like buying, subscribing to a service, or signing up for a newsletter, the prime objective being to focus on driving conversions and sales by using compelling language and persuasive techniques. Endeavour of content writing is educating, informing, entertaining, or engaging the readers focusing on providing valuable information, solving problems, or entertaining readers with the objective of building brand awareness, establish authority, and attract and retain an audience. Copywriting has a persuasive and persuasive tone written in concise, attention-grabbing language with focus on selling or promoting a product or service using emotional appeals, storytelling techniques, and strong calls to action. Style of content writing is more informative and conversation adopting a tone suitable for the target audience and the topic at hand. The language used is often more descriptive, engaging, and focused on providing value through information, insights, or entertainment. Copywriting is usually used in marketing materials such as advertisements, sales pages, landing pages, email campaigns, and product descriptions and are designed to be concise and impactful, capturing the reader’s attention in a short span of time. On the other hand, content writing is used in various formats such as blog posts, articles, social media posts, whitepapers, e-books, and website content. Copywriting focuses on using persuasive techniques, highlighting benefits, and addressing objections to increase the likelihood of conversions whereas content writing aims to create long-term relationships with the readers and establish a positive brand image. Copywriters need to have a deep understanding of marketing principles, consumer psychology, and persuasive writing techniques. They must be skilled in crafting compelling headlines, persuasive arguments, and effective calls to action. Content writers should have strong research skills, the ability to write engaging and informative content, and a good understanding of the target audience. They may also need to be familiar with SEO practices, content planning, and content promotion strategies.

Writing for marketing

involves creating compelling and persuasive content to promote a service, product, or brand and connecting with the target audience. The job of effective marketing writing does not end with just promoting the product or service but also about establishing a connection with your audience and addressing their needs. By understanding the target market and implementing these tips, one can create compelling marketing content that drives engagement and conversions. Define your target audience: Before starting to write, it is very important to understand who you’re trying to reach and identify the demographics, interests, and pain points of the target audience to tailor the messages accordingly. It is the headline is the first thing the audience will see; hence it is pertinent to make it compelling and attention-grabbing; using power words, pose questions, or offer solutions to pique interest and entice readers to continue reading. Instead of just listing features, it is important to explain how it solves a problem and fulfil a need. Highlight the benefits and value the product or service offers along with emphasizing how it improves the lives of your customers. Employing persuasive techniques such as storytelling, emotional appeal, social proof, and scarcity help in convincing the audience to act and accordingly create a sense of urgency and demonstrate why your offering is unique and superior. Since the people have short attention spans, keep the writing concise and easy to skim using subheadings, bullet points, and short paragraphs breaking up the content and making it visually appealing. Avoid using jargon or complex terminology that might confuse the audience and instead adapt a conversational tone using language that resonates with the target market ensuring the message is easily understood by anyone. It is important to always proofread the writing for elimination of grammatical errors, typos, and awkward phrasing and ensuring the content flows smoothly and is error-free.  It is wise seeking feedback from others or using editing tools to improve the quality of writing. Marketing is a repetitive and continuous process, hence testing different approaches and analysing the results helps and accordingly the performance of the marketing content to identify what resonates best with your audience and adjust accordingly. Tailor the writing style and format to fit different marketing channels, such as social media, blog posts, email newsletters, or advertising copy keeping in mind each platform has its own requirements and best practices.

Creative writing

as a profession is a journey of self-discovery and artistic expression requiring discipline, resilience, and a genuine love for the craft. It offers the chance to leave a lasting impact on readers’ lives, to inspire, entertain, and provoke thought through the power of words. Whether one choose to pursue it as a full-time career or a part-time, the world of creative writing is a place where the imagination can flourish, and the voice can find its unique place among the literary landscape. Creative writing as a profession is an exciting and fulfilling path for those who have a passion for storytelling and language offering the opportunity to use words as a medium of expression, creating worlds, characters, and narratives that captivate and inspire readers. As a professional creative writer, one has the freedom to explore various genres and formats, including novels, short stories, poetry, screenplays, and more and imagination becomes the greatest asset for crafting compelling plots, developing complex characters, and weaving intricate narratives that transport readers to new realms of wonder. One of the advantages of pursuing creative writing as a profession is the flexibility it offers, and one can choose to work as a freelancer setting his own schedule and work from anywhere in the world. Alternately, he can join a publishing house, literary agency, or content creation company, collaborating with a team of professionals who share similar passion for storytelling. One may face challenges in the early stages of your career- like establishing a reputation and finding opportunities to showcase the work. However, perseverance and continuous improvement are essential ingredients for success and joining writing communities, attending workshops and conferences, and participating in writing competitions helps one in connecting with like-minded individuals and gain recognition for the talent. When starting out, financial stability can be a concern for many creative writers, and it is important to be aware that it may take time to build a sustainable income solely from writing. Diversifying the sources of income into teaching creative writing workshops or taking on freelance writing projects, can provide additional stability as you work toward establishing a person as a professional writer. As the career progress, one may have the opportunity to collaborate with editors, agents, and publishers who can help refine your work and bring it to a wider audience. The publishing industry is constantly evolving, with both traditional and self-publishing avenues available. Exploring digital platforms and emerging technologies can open new doors for reaching readers and experimenting with innovative storytelling techniques.

Brand storytelling

Brand storytelling is extremely important regarding building a brand with the strategic use of narratives communicating and connecting with an audience with the intention of promoting a brand’s values, mission, and unique identity. Brand storytelling stretches much beyond mere promoting products or services aiming to engage consumers on an emotional level as it creates a lasting impression and building brand loyalty. The concept of brand storytelling work on the fact that people are naturally drawn to stories- thus by weaving narratives into their marketing and communication efforts, brands try to fathom into this innate human fascination and create a deeper connection with their target audience. Brand storytelling helps in differentiating strategy in a crowded marketplace through compelling narratives that resonate with consumers. Effective brand storytelling builds a connection between the brand and its audience, fostering loyalty and advocacy and ultimately drive business growth. Effective brand storytelling typically should reflect the genuine values, culture, and purpose of the brand as authenticity helps in building trust and credibility with consumers. Stories evoking emotions such as joy, empathy, inspiration, or nostalgia have a greater impact on consumers as they forge a stronger connection between the brand and its audience. Stories should align with the brand’s overall messaging and identity. Consistency helps reinforce the brand’s values and maintain a coherent narrative across different channels and touchpoints. Brands should understand their target audience’s interests, desires, and pain points to create stories that resonate with them. By focusing on the audience’s needs, brands can forge a stronger bond and create a sense of relevance. Stories often revolve around relatable characters that the audience can identify with. These characters can be customers, employees, or even fictional personas that embody the brand’s values and mission. Brand storytelling can be enhanced by involving the audience in the narrative through interactive experiences, user-generated content, or social media campaigns. This copywriting technique fosters a sense of participation and belonging. Brands can leverage various channels and mediums, including social media, video, blogs, podcasts, and events, to disseminate their stories. Different formats cater to diverse preferences and provide a broader reach.

Content marketing

Content marketing is a strategic marketing approach involving creating and distributing valuable, relevant, and consistent content to attract and engage a specific target audience. Aim of content marketing is driving profitable customer action, such as generation of leads, increase in brand awareness, and foster customer loyalty. Content marketing depends on the creation and dissemination of blog posts, articles, videos, infographics, podcasts, social media posts, and various forms of content. The purpose of the content is designing to provide information, solve problems, entertain, or inspire the target audience, rather than directly promote a product or service. By consistently producing high-quality content, businesses can increase their visibility and establish themselves as industry thought leaders. This helps to build brand recognition and trust among the target audience. Content marketing can be used effectively for capturing leads by offering valuable content in exchange for contact information. This allows businesses to build a database of potential customers and nurture them through the sales funnel. By providing valuable and insightful content, businesses can position themselves as experts in their field thereby building credibility and authority, which can influence purchasing decisions and customer loyalty. Content marketing helps to retaining customers by providing them with relevant and valuable information. By consistently delivering useful content, businesses can strengthen customer relationships and encourage repeat business. Most of the time, content marketing can be a cost-effective strategy compared to traditional advertising methods as it allows businesses to reach a wider audience without significant upfront costs, making it particularly beneficial for small and medium-sized enterprises. It is important to effectively execute a content strategy, businesses should identify their target audience, create a content plan, develop high-quality content, optimize it for search engines, distribute it through various channels, and measure its performance. Regularly analyzing the results and making necessary adjustments is essential for ongoing success in content marketing.

When writing for different audiences, it’s important to consider their specific needs, interests, and levels of knowledge. Adapting your writing style and content can help you effectively communicate and engage with diverse groups. Before one start writing, it is important for the author to identify who the target audience is. Writing for different audiences requires empathy, adaptability, and a deep understanding of their needs and expectations. By tailoring the content to suit their requirements, writer can effectively communicate his message and connect with a wider range of readers. For this, it is pertinent to consider factors such as age, education level, cultural background, and professional expertise. This will help you tailor your content accordingly. Adjust the language and vocabulary to match the audience’s level of understanding. Consider the tone: The tone of your writing should resonate with your intended audience. For example, when writing for a professional audience, you may want to maintain a formal tone. On the other hand, if you’re writing for a casual or informal audience, a conversational and friendly tone might be more appropriate. While writing for audiences whose knowledge or experience in the subject matter is inadequate, one may consider providing sufficient background information and context as that would help them understand the concepts and ideas you’re presenting. For this, using relevant examples, anecdotes, or visual aids shall make the content more relatable and accessible helping in clarifying complex ideas and engage the audience on a deeper level. Structuring the writing in a logical and coherent manner using headings, subheadings, and bullet points helps in breaking down information and making it easier to navigate, thus benefiting all audiences by enhancing readability and comprehension. Anticipation of the concerns, questions, or objections your audience might have and addressing them demonstrates that writer understands their perspective and can help build trust. Seeking feedback from representative members of your target audience helps to provide valuable insights into how well the writing resonates with them and help in making any necessary adjustments.

Create Suspense and Tension in Storytelling

While cooking a story, suspense and tension are two vital ingredients to add taste and flavour to the story keeping the readers engaged and eager to taste the entire plate and know what happens next.

And suspense and tension are most effective when they are balanced with moments of release or resolution as that allow the readers to catch their breath before the next surge of suspense, keeping them engaged throughout the story.

There are few ways and techniques which a storyteller normally adopts to create suspense and tension in his storytelling. He often uses the concept of foreshadowing through which he drops subtle hints or clues about future events to create a sense of anticipation.

This build up a s suspense by suggesting that something significant is about to occur without revealing the details.

He also uses cliffhangers by ending a chapter or scene at a crucial moment, leaving the reader hanging and craving resolution to generate suspense by creation of a sense of urgency in the mind of the reader to find out what happens next.

Introduction of a deadline or time limit for characters to achieve their goals create a sense of urgency and limited time creates tension in the mind of the readers compelling the readers to enter a tension zone wondering whether the characters will succeed in their race against the clock.

He also uses a narrator or point of view character who is not entirely trustworthy- for which the reader is left questioning the reliability of the information presented, thereby increasing suspense and tension while seeking the truth.

Introduction to false leads or misleading information diverts reader’s attention from the true outcome, and Red Herrings build up suspense keeping the reader guessing and uncertain about what will happen next.

The author keeps rising stakes by slow escalation of the consequences or risks involved for the characters and as the stakes get higher, tension builds because the reader becomes more invested in the outcome. Authors also pose intriguing questions or mysteries that are not immediately answered.

By leaving questions unanswered, you create suspense and keep readers engaged as they seek resolution.

They also help the readers in possessing knowledge that the characters do not which create a tension with readers anticipating the moment when the characters will discover the truth.

So let us dive deep into this fascinating world of creating tension and suspense in storytelling by looking at some of the most crucial aspects of story telling for tension building.

Crucial Aspects Needed for Tension Building


Building conflict is a crucial aspect of storytelling as it creates tension, engages the audience, and drives the narrative forward.

The conflict must be purposeful and should contribute to the overall narrative and not be excessive or gratuitous but serve to engage the audience and move the story forward.

There are quite a few effective techniques which are used for building conflict in storytelling. Introduction of clear goals for the author’s created characters that are important to them also helps.

They place significant obstacles in their path that prevent them from easily achieving those goals with greater the obstacle, the more intense the conflict.

The author might consider exploring the internal struggles and contradictions within the characters as this may can involve their desires, fears, values, or moral dilemmas.

Characters can be made more relatable by generating emotional depth through Internal conflicts. Authors may also show the clash of interests and the resulting tension in their interactions by bringing characters into conflict with one another arising from differences in values, personalities, or conflicting goals.

Introduction of external forces challenging the characters also help.  These external forces can be physical threats, societal pressures, environmental disasters, or any other external factors that disrupt the characters’ lives and force them to act.

Authors often raise the stakes by escalating the potential consequences of failure subtly making it clear to the characters as well the readers that the outcome of the conflict is extremely important, and the failure may lead to devastating outcomes.

Imposing time deadlines help the author in adding urgency and intensifies the conflict and the characters may have to race against the clock, creating tension and heightening the stakes.

Presentation of the characters with difficult choices that force them to weigh their values and make challenging decisions may be considered by an author as introduction of moral conflicts helps in driving the narrative and thereby creating internal and interpersonal tension.

The author also provides the information to audience with information that the characters are unaware of thereby creating tension as the audience knows more than the characters, leading to anticipation and suspense.

Authors often illustrate the consequences of actions or decisions made by the characters allowing them to them experience both positive and negative outcomes and reinforcing the importance of their choices and actions.

The author should use conflict as an opportunity for characters to evolve and grow through the challenges they face, learning a valuable lessons, changing their perspectives and transforming in significant ways.

Plot twists

Plot twists are unexpected turns in a story challenging the reader’s anticipation and surprise them with a new direction or revelation and adding to excitement, suspense, and depth to the narrative by keeping the audience engaged and guessing.

The plot twists are most effective when they are well-executed, plausible within the story’s context enhancing the overall narrative.

At the end of the day, the plot twists should surprise and engage the audience without feeling forced or arbitrary. A character’s identity is revealed to be different from what the audience initially believed through Identity Twist.

Making a trusted ally or friend is revealed as a traitor or working against the protagonist’s interests is a good use of Betrayal Twist by creating emotional turmoil and raising questions about loyalty and trust. Time Twist take the story getting into a sudden shift in time, such as a flashback or flash-forward, thereby revealing crucial information about past events or future consequences.

This twist can reshape the audience’s understanding of the story’s timeline. The introduction of supernatural or paranormal elements like can include ghosts, magic, or otherworldly beings in a seemingly realistic story can completely change the audience’s perception with help of Supernatural Twists.

In case of Reverse Perspective Twists, the story is retold from a different character’s perspective thereby offering new insights and challenging the audience’s initial understanding of events by revealing hidden motivations, biases, or alternate interpretations.

For Misdirection Twist, they deliberately lead the audience to expect a particular outcome, but later surprises them with an entirely different resolution playing with the audience’s expectations and assumptions.

Unreliable narrator

An unreliable narrator is a narrative commonly used in literature where the narrator’s credibility or truthfulness is questionable. This technique doesn’t allow reader to always trust the information presented by the narrator by adding adds an element of ambiguity and complexity to the story.

Unreliable narrators keep challenging the readers to question the authenticity of the narrative and analyze the motivations behind the narrator’s unreliability which most of the time lead to a deeper exploration of themes such as truth, perception, and the subjective nature of storytelling.

A good example is the narrator in Vladimir Nobokov’s “Lolita”- who distorts the events to justify his actions. An author often uses deliberate deception where the narrator intentionally manipulates the facts or outright lies to mislead the audience to create suspense, surprise endings, or to explore themes of deceit and manipulation.

Author sometimes compromises with the mental health of the narrator leading to a distorted perception of reality and for that the author use hallucination, suffering from delusions, or having memory gaps that affect their ability to accurately narrate events.

The narrator may lack access to crucial information due to limited access leading to an incomplete or biased account of the story. This limited access can arise from their social position, personal experiences, or a deliberate withholding of information.

The narrator’s recollection of events may be flawed, resulting in inconsistencies or contradictory statements due to unreliable memories which are influenced by emotions, trauma, or the passage of time, leading to a subjective and unreliable narrative.

The narrator may have personal bias and strong personal opinions, prejudices, or motivations that colour their perspective and lead to a skewed interpretation of events. This bias can manifest in selective reporting or the omission of crucial details.

Character secrets

Character secrets add depth and intrigue to a story by creating suspense and driving the plot forward. These secrets are used to create conflict, character development, and plot twists in the story and revealed gradually throughout the narrative, adding suspense and complexity to your characters’ arcs.

Author creates a Hidden Identity at times where the characters conceal their identity or past by assuming a new name or living under a false persona and their secret could be that they are a fugitive, an undercover agent, or royalty in hiding.

Betrayal of characters are also used where a character has betrayed someone close to them, such as a friend, family member, or organization. Their secret might be their involvement in a past event that caused harm or led to dire consequences.

Forbidden Romance are the secrets where two characters are engaged in a secret romantic relationship that are kept hidden due to societal expectations, personal circumstances, or rivalries and their secret love affair adds tension and risk to their interactions.

A character may carry a dark secret from their past like committing a crime or being responsible for a tragedy or having a traumatic event that they’ve kept hidden, and their secret could affect their behaviour and relationships with others.

A character may possess extraordinary abilities or powers that they keep hidden from others and their secret could involve magical talents, supernatural abilities, or advanced technology that sets them apart.

Harry Potter was a parseltongue hence could follow the language of snakes was kept secret from others. A character uncovers a long-held family secret that could change their perception of their own identity or alter the course of their life. It could involve a hidden inheritance, a long-lost sibling, or a family curse.

Sirius Black was godfather of Harry Potter was such a secret. A character is secretly working for an opposing faction or organization while pretending to be loyal to their current group and this secret could be the extent of their betrayal or their true intentions. Peter Pettigrew pretended as a friend of Harry Potter’s father but was working for Voldemort.

Time pressure

Time pressure in writing books is always a major for authors. There are many factors that determine the time to write a book, viz the length of the book, the complexity of the subject matter, the author’s writing speed, and the amount of research involved.

Time pressure for an author means they have a tight deadline to meet and that can be for several reasons viz. contractual obligations with publishers, upcoming events or promotional activities, or personal goals set by the author. Irrespective of cause, time pressure creates stress making writing process more challenging.

Each author’s writing process and preferences are unique, so it’s essential to find strategies that work best for him.

Planning and outlining, i.e., starting by creating a detailed outline of the book before diving into writing helps an author in managing deadline, as this helps to organize thoughts, structure the content, and ensure a smoother writing process.

Setting a writing schedule by establishing a consistent writing routine and allocating specific time slots for writing helps in creation of a sense of discipline and ensures regular progress.

Prioritizing tasks is very important and for that, breaking down the writing process into smaller tasks and prioritizing them based on their importance and deadlines help authors to focus on essential sections or chapters first.

Mood and atmosphere is extremely important for the productivity of quality work by an author. Minimizing distractions can be done by creating a conducive writing environment by eliminating distractions such as social media, excessive internet browsing, or interruptions from others.

If possible, the author may consider reaching out to trusted friends, family, or writing groups for support and accountability as they provide feedback, encouragement, and help keep the author to remain motivated during the writing process.

Time pressure itself is challenging and hence it is important to set realistic expectations. Hence, while producing a high-quality book within a short timeframe may require some compromises, it is important that the author strive to maintain the overall integrity of his work.

In case time constraints are severe or the writing process becomes overwhelming, author may consider seeking professional assistance, such as hiring an editor or a ghost-writer, to help meet the deadline without sacrificing quality.

Threats and danger

There are various threats, dangers, and misdirection that a writer may encounter. Being aware of these threats and challenges help writers navigate their careers more effectively.

Seeking support from writing communities, honing one’s skills through consistent practice, and maintaining a resilient mindset are vital for overcoming these obstacles and continuing to grow as a writer.

Writer’s Block is a common threat to a writer that can hinders a writer’s productivity and creativity. Writer’s block refers to the inability to produce new work or the feeling of being stuck in the writing process and primarily caused by a lack of inspiration, self-doubt, or external pressures.

Writers often face self-doubt regarding their abilities and the quality of their work and become overly critical of their writing leading to discouragement and a lack of confidence.

External criticism from readers, editors, or peers becomes the ‘straw to break the camel’s back’ affecting a writer’s motivation can also be challenging to handle.

Procrastination can also be a significant danger for writers getting distracted by other tasks or activities, leading to delays in writing projects.

Overcoming procrastination requires discipline and effective time management strategies. There is always a risk of rejection in submitting work to publishers, agents, or contests and receiving multiple rejections can be demoralizing leading to doubts about one’s talent or potential for success.

It is very important for writers to persevere, learn from feedback, and keep refining their craft. Plagiarism is a serious threat to writers involving usage of someone else’s work without proper attribution or permission.

It is important that the writers are vigilant about giving credit where it’s due and ensure their work is original. They should be aware of copyright laws to avoid infringing on others’ intellectual property. Writers often face distractions and misdirection from social media, the internet, or personal obligations and these distractions impede progress and disruption of the writing process.

Effective time management techniques, such as setting clear goals, creating a dedicated writing routine, and minimizing distractions help writers in staying focused. Writing can be mentally and emotionally demanding; hence writers may experience burnout from working long hours, facing tight deadlines, or dealing with creative and personal pressures.

For this, it is crucial to prioritize self-care, maintain a healthy work-life balance, and take breaks when needed to prevent burnout. Many writers face financial challenges particularly in the early stages of their careers.

The inconsistent income and the pressure to generate revenue from their writing can create stress and instability. Exploring diverse sources of income, such as freelance writing, teaching, or grants, can help mitigate this threat.

Key Things to Keep in Mind for Tension Building

Now that we know a few important aspects of tension building, we also need to understand and keep in mind a few important things that will help in creating suspense and tension.

Pathetic Fallacy

If you are planning on creating tension then you should never underestimate the power of pathetic fallacy.

This is because if you can relate human emotions to the background with things like weather patterns then it is only going to improve the situation and highlight it.

This means if you can utilise the weather for the mood of the situation then it will help a lot in creating that suspenseful situation.

This means if you are creating a situation of mystery and something unexpected then you can utilise things like fog and gloominess.

If you are indicating at something dark and something that is not good for the characters then you can utilise darkness and a moonless night.

Humans definitely associate weather with emotions and we are able to connect that quite easily and that pathetic fallacy will go a long way.

Avoid Long Sentences

The thing about creating suspense is that the less you talk is the more you talk and it simply means that if you are a good author then you do not need a lot of sentences to create suspense.

In fact, if you are a bestselling author then you know that if you do not use a lot of sentences and words then it is only going to elevate to the situation of suspense.

You are trying to create mystery and anxiety and along with that things like fear of the unknown and that will be highlighted by the fact that you are not giving out a lot of information as the author.

If you start writing paragraphs when you only need a few words then paragraphs are never going to create that suspense that you actually want.

But instead of paragraphs if you simply put a few words at a time then it is not only going to work great but it will feel like you are withholding information in real-time and the reader is trying to extract information as fast as possible.

The key thing to understand here is emotion followed by information. If you can withhold information without pinching on the pipeline of emotion, you will have a successful tension building in your hands.

The Character’s POV

If you need to build attention then you need to keep in mind what we talked about in the last point about withholding information.

You can go a step for that and reveal information in a certain way. When a situation is unfolding, you do not just talk about the situation.

In that time of tension building, you do not simply explain the situation to your readers but you talk about it from the perspective of the character who experiences that situation.

You can talk about what the character is seeing and what the character is feeling and you can also talk about what is the next move of the character and what the character is thinking at that particular time.

This will make sure that the perfect level of tension is built simply because it will transport the reader directly into the shoes of the character.

The thing about situation building and suspense building is simply that you need to make people feel that situation rather than see that situation.

The best way to do it is to not directly talk about the situation but talk about it from the perspective of a different person who is actually feeling that situation.

Use Interruptions Wisely

When you are writing a suspense novel, you have the complete independence and licence to utilise as many interruptions as you want.

No one is going to stop you from using a hundred interruptions when you are trying to create tension during a situation.

But there is a fine line about tension building and it is that if you utilise too many interruptions then the readers will simply lose interest.

But if you can manage to balance out the interruptions with what is happening then it can result in a masterpiece.

If you want examples of this kind of interruptions and this kind of tension building then all you need to do is to bring out your old copy of Sherlock Holmes novels.

You do not need anything radical because Holmes is enough to help you understand what we are talking about. Or you can just bring out any acclaimed crime novel to understand the concept better.

Dialogue Over Narration

And finally, when you are trying to create suspense and when you want to build tension you do not need to explain the situation.

You do not need to explain to the readers the surroundings and what is actually happening and you do not need the best kind of narration.

This is because when we are talking about tension building, the crappiest dialogue is better than the best kind of narration.

This is because if you utilise dialogue then you do not need to think about withholding information because the dialogue between the characters is enough to withhold information and give out information in tiny chunks.

This sounds more difficult than it is and we definitely hope you will try out dialogues instead of narration the next time you are trying to build tension in a certain situation.

If you are someone who has managed to take in something valuable from this blog then we are going to be very glad.

We are going to be even more glad if you wish to utilise all the information in this blog and create your own suspense novel.

And if you decide to publish that novel then we are here for you because we are Orange Publishers and we are the fastest-growing and most popular legacy publishing company in India.

All our operations are in-house and we guarantee the simplicity and modernity of self-publishing along with the reliability of legacy publishing all under a single roof by some of the finest industry experts in publishing.

We welcome you to visit our website and check out everything we do.

Common Suspense in Storytelling FAQs

What creates suspense in storytelling?

Suspense is exactly what it is when the readers are not in complete control of the information in a particular situation.

In simpler terms, suspense is simply when the readers do not know what is happening and they do not have the slightest idea of what is happening and share the same uneasiness that characters are feeling at the moment.

If we have to break it down then suspense is simply a controlled and balanced flow of information and professional authors understand how much information to let out to keep the readers interested and yet not understand the entirety of what is happening.

What is the tension in storytelling?

Tension in storytelling can be a lot of things but it is simply when the characters are facing challenges.  These challenges can simply be something that the character is not able to achieve.

It can be something that the character is not anticipating and it can be some kind of experience and situation that the character is not prepared for.

While suspense grows gradually throughout the plot but tension does not have a linear graph and it can fluctuate a lot.

What creates suspense interest and tension in a story?

If certain events lead to certain events which impact the plot and the present situation of the characters and impact the future of the characters then that is exactly what we call suspense interest in tension.

When we are talking about suspense building in storytelling, you as the author simply need to understand how much information to give out and how much information to withhold.

This is because if you give up too much information then you will destroy the suspense but if you give out too little information then you will destroy the interest of the readers.

What is tension and suspense?

If we have to explain it with something else in the material world then tension is going to be equivalent to weather, subject to short-term changes and suspense is going to be the climate.

This is because tension is simply something that the character feels at a particular time and the amplitude of tension can change.

But suspense is something that slowly and surely builds up over a macro area of time in storytelling.

How to Write a Backstory Using One Surprising Story Element

A backstory is narrating the history of the character or setting that happened before the story rolls into the main events. Hence writing a backstory is a great way to add depth and complexity to the characters and their world. While writing a backstory, one should not forget to determine what kind of backstory one want to write, as there are different types of backstories one can write, viz. character’s personal history, a setting’s creation story, or a society’s cultural development. It is the writer who must decide which type of backstory he want to focus on. The writer should also include in his backstory the important information that relates to his story, viz. the upbringing of the character, their family history, their education, and any significant events that shaped them. In this context, the writer may also consider including details about the setting, such as its history, geography, and culture. Creating a timeline helps the writer to organize his thoughts and ensure that his backstory makes sense. Ideally, the writer should start with the character or setting’s birth or creation and then map out major events that occurred over time- which can include things like wars, cultural shifts, or natural disasters. The focus of writers should be on character motivations and his backstory should explain why his character behave the way they do in the present story. Consider how their past experiences have influenced their personality, beliefs, and actions. It is a wise idea for the writer to show how the characters or settings have been shaped up by facts and events through usage of descriptive language and sensory details – as that shall help the reader visualize the events and feel the emotions associated with them. It is important not to overload the reader with information in backstory.  Only most important details that directly relate to the story should be included, hence it is always better to reveal information gradually over time rather than all at once. Like any piece of writing, a backstory should be edited and revised for clarity and coherence and for that, the writer must make sure he includes events that would make sense in relation to one another and that your writing flows smoothly.

For any form of storytelling, character development in a backstory is crucial to create dynamic and well-rounded and dynamic characters. Backstories inform the reader on the events, experiences, and circumstances that have shaped a character’s past and influenced their personality, beliefs, and motivations. For developing the backstory of a character, the writer may start asking himself some key questions about the characters past the type of childhood the character has spent- whether in a supporting and loving environment or have lived with trauma, the milestones in life that influenced their personalities, character’s relationships, and their impact on him, how the strengths and weaknesses were built and the defining points of his life. The writer uses his imaginative power to the fullest for building up the specific details like family, friends and other relationships and scenarios to bring life to the character.

Narrative structure

Backstory is an essential component of storytelling – hence the structure of a backstory should be designed to ensure it cater to the needs of the story and the audience. By using narrative structures in the most suitable way, writers can provide essential context and depth to their stories by providing the audience with the history and context necessary to understand the events and characters, while keeping the audience engaged and invested in the narrative. The way in which backstory is presented can greatly impact the overall structure of a story. Flashbacks are a popular method of presenting backstory where the narrative temporarily jumps back to show past events. These flashbacks are used to reveal information about a character’s past or to provide context for current events. The key of successfully using flashbacks is to ensure that they are relevant to the story and not just used as a crutch to provide exposition. Prologues is an introductory section preceding the main narrative of a story which is used to provide backstory, introduce characters, or set the scene for the story. A prologue is extremely useful in stories providing essential context to the reader where the story is in a complex settings. Interludes are short sections of a narrative that interrupt the main story to provide additional information or backstory. Interludes change of pace and tone of the story and at the same time add depth and complexity to the story. However, while using interludes, restrictive usage is to be kept in mind. Dialogues can be a powerful tool for providing backstory when the characters discuss past events or reveal details about their own histories and audience get a chance to learn about the backstory in a natural and engaging way. However using dialogue as a component is difficult proposition as the backstory may fall flat if the dialogues used are not well written and contextual.

Personal experiences

In fiction, backstory refers to the events, experiences, and circumstances that have shaped a character’s life prior to the start of the story. It includes information about their family, upbringing, education, relationships, and any significant events that have impacted them. Backstory helps the reader in understanding a character’s goals, motivation and personality and provide context for the character’s actions and decisions throughout the story. A character’s backstory is revealed through dialogue or narration within the story itself. However, in some cases, the backstory are not explicitly stated and instead implied through the character’s actions or reactions. It is important to consider how the backstory for a character shall impact the story and accordingly create the flow. It has to be relevant to the character’s present situation and help to drive the plot forward in some way. A well-crafted backstory adds depth and complexity to a character making more interesting and relatable to readers.

Writing process 

The backstory writing process varies depending on specific context and purpose of the story. Before starting to write the backstory, it is important to know why the writer need it- is it to provide context for the current story, or to reveal a character’s motivations, or to explain the history of a particular setting or event. Knowing the purpose of the backstory always help the writers in focusing on writing and thereby avoiding getting bogged down in unnecessary details. Once the writer knows the purpose of the backstory, he shall brainstorm ideas and research relevant information which shall involve creating a timeline of events, researching historical or cultural contexts, or developing character profiles. Depending on the purpose of the backstory, the writer shall now choose to present it in a variety of formats, such as a prologue, flashbacks, or a separate document and decide on the structure that will best serve your purposes and plan accordingly. When the ideas and research in hand, the writer may begin writing the backstory without worrying about perfection. Once the draft is ready, writer should revise it looking for areas where he can add more detail or cut extraneous information and maintain consistency. Thereafter the writer may contemplate sharing backstory to others and get feedback as this shall help him in identifying areas that need improvement and provide fresh ideas for how to present the information. Based on the feedback he receives, he should make necessary changes and finalize the backstory.

Writing techniques

The key of writing a compelling backstory is to use a variety of techniques engaging the readers and reveal information in a way that feels natural and relevant to the story. Writing a proper backstory is an effective way of creating well-rounded characters in a story as backstory is the history and past experiences of a character that has shaped who they are today. A writer should take through the character’s actions, emotions, and reactions instead of simply telling the reader about a character’s past.  Flashbacks are a useful tool to show a character’s past experiences. However, the writer should be careful not to overuse them, as they can interrupt the flow of the story and instead of giving a character’s entire backstory in one go, integrate it into the plot through conversations, interactions, and events. Dialogues between characters are to be used to reveal backstory. The writer should only include backstory that is relevant to the story keeping in mind that too much backstory can be overwhelming and distracting for the reader. The writer may also use the sensory details to bring the backstory to life. Controlling the pace of the backstory to keep the reader engaged Rather than simply telling the reader about a character’s past is very important as too much information at once can be overwhelming, while too little can leave the reader wanting more.

Boost Your Book Launch by Perfecting Distribution

A successful book launch takes time, effort, and persistence and the promotion continues after book launch also. However, to boost a book launch, it is very important that a buzz is created. For that, one should build a pre-launch marketing plan that shall build excitement around this book. The marketing campaign should encompass social media posts, email newsletters, blog posts, and even a book trailer. If pre-orders are available to the readers, they can have the book in hand as soon as the book is released. Signed copies, limited edition merchandise, or exclusive content can be used as incentives for pre-order. With the release of the book, the writer should reach out to book bloggers and other reviewers requesting reviews of the book as positive reviews help in building buzz and increasing sales. Hosting a launch event may also be considered to celebrate your book’s release which shall include book signing, reading from the book, Questions & Answer session etc. this launch may be done either in-person or virtual. Collaborating with influencers in your genre or niche for promoting the book helps in the success of the book. Collaboration may be considered through guest posts, social media mentions, or even a book club partnership. Leverage the network to the extent possible by reaching out to friends, family, and professional network for spreading word about the book and encouraging them to share your book with their own networks.

Promote Your Book Pre-Launch

Promotion has always been the key for a successful book launch. Building anticipation by starting early and engaging with the audience for creation of a community of enthusiastic readers is a strategy that is time-tested and never fails. As a first step, start teasing the book and create a ripple by sharing snippets, quotes, and previews on social media. The followers are to be used effectively and for that, give them the chance of viewing the first cover. One may share an excerpt also to keep them excited and enticed with the new arrival. A dedicated website or landing page helps the readers in learning more about the book, signing up for the author’s mailing list, or pre-order the book. Identifying influencers and reaching out to them helps a lot in promoting the book as they can be requested for reviews and sharing with their coterie. An author can even approach them for featuring him in their content. Helps in building a bridge with interested readers and though mailing list, they can be informed about the book launch as well. To build up the Building a mailing list of interested readers is a great way to keep your audience updated on your book launch. Building up reader magnets, offering incentives like exclusive content or a chance to win a signed copy of your book helps in building an exhaustive mailing list. The launch event to celebrate the book’s release can be a virtual or in-person event, depending on the audience, location, situation and the preference of the author. This is a great place to invite friends, family, and followers who shall not miss on attending the event. Social media is to be used effectively and to the fullest for promotion of the event. It is a great idea to collaborate with other authors in one’s niche to cross-promote each other’s work by co-hosting events, doing joint interviews, or featuring each other’s books on social media- as that widen the reader base in natural process.

Designing a perfect book launch strategy is critical as launching a book is a time-taking process and needs lots of effort, and patience. One has to be consistent in the marketing efforts and for that it is important to stay engaged with the audience to ensure the book reaches as many readers as possible. Launching a book is indeed an exciting job but it is a challenging task as well. A well-planned book launch strategy help an author in generating buzz, increase visibility, and ultimately increase sales. For building a book launch strategy, the first and foremost job is to identify the target audience- as that is crucial to create an effective book launch strategy. For this, the demographics, interests, and habits of your potential readers are to be considered so that the marketing efforts reach the right people. One has to develop a comprehensive book launch marketing plan thereafter which shall be in line with the tactics one uses for promotion of books. This can include social media advertising, email marketing, book reviews, author interviews, and book signings. Excitement can be created by sharing teasers, quotes, and behind-the-scenes information about the book with effective use of social media, author’s website, and other platforms building anticipation and generating interest. The author should reach out to book bloggers and reviewers to request reviews of the book as positive reviews help generating buzz encouraging others to buy the book. Hosting a launch event to celebrate the release of the book can also be considered. Nothing can be better than author’s personal and professional network for promotion of his book and for that, friends, family, and colleagues are to be requested to share the book on social media and recommend it to others. After all these exercises, the author should track his book sales and marketing efforts to determine what is working and what needs to be adjusted as this may help in refining and redesigning the book launch strategy for future releases.

Distribution channels

Established bookstores remain a significant channel for the distribution of books. Kitab Khana of Mumbai, Cambridge of Mussoorie, College Street of Kolkata are other independent bookstores are some examples. With the growth of e-commerce, online bookstores like Amazon, AbeBooks, and Book Depository are popular channels for distributing books. Public and academic libraries are important distribution channel for books for educational and scholarly works. Direct sales also is an important channel where publishers sell books directly to consumers through their websites or by mail order. Book distributors are intermediaries between publishers and retailers providing logistical support and access to markets that are difficult for publishers to reach. Book fairs and exhibitions like Calcutta Book Fair, Delhi Book Fair, and London Book Fair are events where publishers showcase their books to potential customers and sell to them. E-books and audiobooks are distributed through various digital platforms such as Amazon Kindle, Apple iBooks, Audible, and Google Play Books. With the development of print-on-demand technology, authors self-publish their works and distribute them through online retailers like Amazon, Kobo, and Barnes & Noble. Book subscription services like Scribd and Kindle offer readers access to a vast library of books for a monthly fee. All these sales channels are important and effective in their own way.

Publishing Industry

The publishing industry encompass the entire gamut of producing and distributing printed, digital, or audio-visual material for public consumption, such as books, magazines, newspapers, journals, and online content. The industry has many compartments in itself, viz. trade publishing, academic publishing, professional publishing, and educational publishing. Trade publishing deals with production and distribution of books for the general public, including fiction, non-fiction, and children’s books. Academic publishing primary focus is on scholarly research and publications, including academic journals, textbooks, and reference works. Professional publishing makes content for professionals in specific fields, such as law, medicine, or finance. Educational publishing deals with textbooks and educational materials for schools and universities. There has been major changes in publishing industry over the last few decades with the advent of digital technology. Self-publishing has become much easier due to digital publishing and the readers now can access content on electronic devices. E-books, audiobooks, and online content have become increasingly popular in present days which has led to a sharp decline in sales of traditional printed books. There has been changes in the marketing and distribution style as well due to these changes. In spite of all the changes the industry has undergone, it still remains an important economic and cultural sector which continue supplying readers with a wide range of content and authors with a platform to share their ideas and stories with the world.

Target audience

The target audience for a novel depends on several factors such as the genre, themes, and writing style. However, generally speaking, the target audience for a novel is usually individuals who enjoy reading and are interested in the particular genre or subject matter of the book. A romance novel may target predominantly female readers, while a science fiction novel may target readers who are interested in technology and science. A mystery novel may target readers who enjoy puzzles and suspenseful stories. Young adult novels may target teenagers, while children’s books target younger readers. At the end of the day it is the authors who determine the target audience for a novel is and their intentions for the book- whether the book is for entertainment, education, or simply to share a story. It is the author who may have a specific audience in mind, or might write for a more general audience.

Online promotion

Online promotion of new books is a great way to increase its visibility and reach potential readers in modern times.  To be successful in this, one need to create a website for the book with pertinent information on the book, author bio, reviews, and purchase links. Use social media platforms such as Facebook, Twitter, and Instagram to promote the book where updates about the book are to be shared, photos to be posted, and the followers to be connected with. Offering giveaways such as signed copies of the book or merchandise related to the book normally motivate people to share the posts and spreading the word. Reach out to book bloggers and book review sites to request reviews of your book. Collecting email addresses from interested readers helps a lot as newsletters and updates about the book, upcoming events, or promotions can be shared across very smoothly. Collaborating with other authors or influencers in your niche helps to reach a wider audience.  Investing in advertising on social media platforms or book-related websites to promote your book to a larger audience is worth spending money as it yields good results. However, one should always keep the target audience in mind when going for online promotion and be creative accordingly.