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Every author and writer knows that the reader’s attention is the most important factor in the entire process of literature because readers complete the writer and it is not only important to ensure writing high-quality content but it is also important to keep your readers engaged in that content.


We will not tell you how to write an engaging article because you are already experienced enough to be a good author but we are going to tell you how you can use social media and also other means to promote your creative content at the right frequency to keep your readers engaged.


Whether you are writing blog posts or you are writing fan fiction or any other kind of online writing such as essays, you must make sure that you follow certain rules that will help you keep the engagement levels up.






Social media is probably one of the most important tools you have in your arsenal when it comes to reader engagement.


This has never been the case in the history of literature that you had so many platforms to engage with so many people at a fraction of the cost of traditional means.


You must utilise all and every social media platform out there from traditional places such as Facebook to even YouTube where you can utilise the video format and change your content to suit that.


However, you must utilise social media. But there is something even more important that you must keep in mind and it is that your content must be rich and not repetitive.


You must make sure that you are simply not spamming your story and posts with irrelevant content because that will have the opposite effect on your fans and readers and they can find it repulsive and irritating.


Therefore, you must post only when you have something really good to post.




Blogging has been on the internet for so long that it can even be considered one of the oldest forms of literature on the internet. It is a standard way of communicating in the text where there is a simple layout of a strong introduction and a body and a conclusion.


If you want to interact with your readers then blogging can be a very standard and amazing way of putting across your views and whatever you want to write in detail.


The best part about blogging is that you can have a blogging website and your readers will exactly where to look for new content that will be organised in a chronological way.

This is way better than social media because whenever you want to publish any content on social media your readers will have to navigate through the thousands of other posts and that can get distracting but having a blogging website will ensure that their attention will stay fixed on what you write.




While you can consider it a part of social media engagement but we have decided to give it an entire point simply for the reason that this is one of the most effective ways of interacting with your readers.


One of the best ways of interacting with anyone is to simply engage them in a conversation that they can take part in and that is how you can make sure that they stay interested in the conversation.


Likewise, when you want to translate this formula to the online world the best way is to hold Q&A (question and answer) sessions. These sessions can be live sessions where you go live on any social media platform such as Facebook or Instagram or even YouTube and you ask your readers and followers to simply ask questions in the comment section.


This will not only ensure that you have a good number of views but this will also help you get new readers and fans because social media platforms promote live streams more than regular posts.


And this will be the most practical and the most realistic way of emulating two-way communication with your readers that is.




This is probably the most difficult thing to arrange and this is probably something that will have twice the benefit of any social media interaction.


Having physical events means hosting book signing events and also participating in seminars and other events where authors gather to take questions from the audience.


It can be organising a program in a reputed book store on the day of your book launch and that will ensure that you not only have a physical presence in the literary world but it will also mean that you will have excellent content to post online about the physical interactions with your readers.


You can also utilise these events to give away freebies and readers love freebies.


We hope this blog has helped you understand how you can interact with your readers in a meaningful and impact full way.


However, if you are really new to the book publishing scene and you want a reliable self-publishing book house to take care of everything from the editing to book cover design and the printing and publishing as well as the copyright of your book then we are here to help you.


We are Orange Publishers and we are the fastest-growing self-publishing book house in India and we do everything in-house to make sure that all our client’s demands are satisfied and we even organise physical events and also digital events to make sure that our authors are always in the reader’s attention.


We welcome you to check out our services.


Today we are going to talk about ARCs, one of the most powerful tools available to any author including self-published authors.


However, before we get ahead of ourselves and ask questions like how to self-publish an ARC or how to market a book using ARCs, let us find out what these actually mean.




The full form of ARC stands for Advanced Reader Copies. These kinds of copies are quite popular in the literary community and let us explain how it is different from a book.


Whenever a book is published, it is published according to a plan of the number of books that the author or the publisher wants to be in circulation, this is also the same in the case of a self-publishing process.


When it comes to ARCs, they are pre-release versions that need to get printed for different purposes. For the purpose of not regular readers but advanced readers.


These Advanced Reader Copies are sent to important people in the literary community so that whenever the book is published there can be a significant number of reviews about the book already on the internet and media.


These copies are sent out to literary critics, different book clubs and organisations which are very closely tied to the author, journalists, other authors, bloggers, important people related to the subject of the book and reviewers of every kind including influential Amazon reviewers.


However, regular Amazon customers do not get access to the ARC of the book. Nor can it be bought in any bookstore, both online and offline.


You can basically think of this as something like a pre-released movie that needs to be sent out to important people such as critics as well as the censor board and even movie theatres for sample and trial reasons.


Sometimes these ARCs might not even look like the final product and this is quite common and sometimes they might not even be copy edited.


Since the book is not being printed in large numbers, the cost of printing ARCs can be significantly high and sometimes they are even sent out digitally.


They can be an excellent promotional tool that will allow the author to promote their book even before it is released.


Of course, that goes without saying that you need to send out Advanced Reader Copies for free.


Now that we know what ARCs are, let us find out how they can be used as a promotional tool to promote a new book.






When we ask the question of how Advanced Reader Copies help your book reviews, one of the very first people that comes to our mind are bloggers.


Bloggers have an amazing impact on the whole online community and that is also applicable to the literary community.


Therefore, if you want your book to get noticed online and know how to use ARC copies to promote new books then you need to promote it to the bloggers who are relevant and have many readers.


You can gift them free copies and that will make sure that you are sending them out something in a non-biased way simply for review and you are leaving it to their discretion if they want to review it or not.


If they like your book then they are definitely going to review it and before your book even gets released you will have very good reviews of your book online.




If you want your book to have the same impact on media as it had online with the blogging community then you need to send out ARCs of the new book to prominent journalists.


You must make sure that these journalists at the right people for your book and you can use your own discretion on it.


For example, if you are writing your new book about cricket then you must send out the Advanced Reader Copies to a sports journalist who usually reviews anything related to sports including books.


You must also make sure that you are choosing the right media house that has an interest in the topic that you are writing about.


You simply cannot send out a fantasy novel copy to a media house that covers only parliamentary politics.


The sky is the limit simply because you can utilise ARCs to great effect if you simply know what you are doing.




You might be thinking about the fact that what kind of influencer likes reviewing books because all you might see are influencers reviewing everything except books, but you must know that there is an excellent community of literary influencers online that solely focus on reviewing the literature of every kind.


You can also take the risk and send out ARCs to influencers that influence people on the topics that you have written on.


The key thing to understand is to only send out things to people that actually have enthusiasm for the topic that you have written on.


If you keep on sending out copies irrespective of the person then you can send out as many copies as you want but you will never get good results.




A simple way to make sure that there is hype and enthusiasm among the readers for your book and also make sure that this is an incredible promotional moment is to rely on contests.


These contests can be in the form of giveaways that you can organise on book websites such as Goodreads.


You can also approach literary content creators and ask them to start a giveaway competition and the winners will get an advanced copy.


This will of course have to be for free because you cannot charge someone for a giveaway.


You must also make sure that you have utilised all the promotional potential of the giveaway by promoting it over and over again and making sure it garners a lot of attention.


It is very rare for any regular reader to get their hands on an ARC and that is why this will be quite the thing if you decide to give away ARCs as a part of a giveaway to regular readers.


This was the blog on how you can utilise ARCs to promote your new book and we hope this has been helpful to you.


However, if you are someone who is looking to self-publish your new book and you are also planning on sending out ARCs but you have no prior experience in doing so then we are here to help you.


We are Orange Publishers and we are the fastest growing and the most popular self-publishing book house in India and we will take care of everything from the printing to the publishing as well as the sending out of ARCs to all the relevant people that you want.


We also do copyright and we have our own extensive team of book cover designers, editors, illustrators and everything else that goes into book publishing. We do everything in-house.


Additionally, we also do book promotional content creation. We welcome you to check out our services.