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One of the biggest concerns of the entire publishing industry is definitely going to be piracy because it costs the industry billions of dollars every year.

These losses are in the form of the unauthorised reproduction of books and other publishing materials, the copy of the published materials and the sharing of these published materials.

Simply put piracy means that the authors and the publishers who have put their hard work and their investments into something do not get back the returns that they deserve.

This has become even more easy in an age where copying something is much easier because you are not dealing with a physical copy.

That is why publishing companies are also coming up with different strategies in order to protect themselves and their esteemed authors against the attacks of piracy.

We are going to look at some of these strategies and we will also look at the impact of piracy on the publishing industry and why it is such a bad thing not only for the industry but for everyone associated with the industry including the readers.

So, let us start by looking at the impact of piracy on the publishing industry.

The Impact of Piracy on the Publishing Industry

Loss of Revenue

The first and most significant impact that we need to talk about when we speak on piracy is simply the fact that it results in a lot of loss for the publisher and the author.

This is not a temporary problem but it can have a profound impact on the entire industry.

This is simply because if authors and publishers stop making money and lose money through piracy then they will simply lose the motivation to publish new works as well.

Piracy takes place in this digital age with the help of the reproduction of eBooks and the availability of these books on piracy websites.

This makes the distribution of these books unregulated and the publisher and the author do not get a single cent of revenue because of this.

Quality Compromise

Piracy not only affects the authors and the publishers because it has a very negative effect on the readers as well.

This is because the people who create unauthorised copies of books do not care about the quality of the books and they also do not care about other things such as other elements that maintain the quality of physical and digital books.

They simply copy it and produce a very simple and badly copied version of the book and they distribute it all over the place.

This is very bad for the reputation of the author but it makes the reading experience very bad for the readers.

Sometimes the readers might encounter bad translations and other times they might encounter copies of the book that are not even properly replicated with entire sections missing and no one to hold accountable.

Erosion of Copyright

Copyright laws are there for a reason and it is to help people protect everything they create and own and it is applicable not just to books but any kind of artistic work.

This inspires people and keeps them motivated to create new things because copyright laws give people the assurance and confidence that their work will be protected no matter what.

However, when unauthorised copies of ebooks and audiobooks are distributed all over the market, it sends a very bad signal to other creative people that their works might also get circulated like this over the internet.

This demotivates creative people from doing something new and it is not only bad for the economic side of things but it is also bad from the cultural side of things for an entire society.

If people do not get what they deserve then they will simply stop making those things.

Market Disruption

Lastly, these kinds of practices have very bad implications for the market and cause major market disruptions.

We need to understand that when it comes to the market a lot of industries depend on each other.

This is also true when it comes to the publishing industry because a lot of other professionals and a lot of other industries are directly or indirectly related to the publishing industry.

That is why if something happens to the publishing industry then these other industries are also affected which means the impact is not just on a single author or a publishing company but gradually the entire industry.

That is why when piracy affects someone it not only changes society as we have seen but it also causes major problems with the entire market dynamics.

Key Strategies to Combat Piracy

Digital Rights Management (DRM)

The first and most important thing publishing companies can do is implement advanced Digital Rights Management (DRM) encryption in all digital publishing such as audiobooks and ebooks.

This kind of thing is already utilised by some of the largest platforms on the planet such as Amazon and Apple in order to make sure the content simply cannot be shared from any kind of device.

These Digital Rights Management (DRM) also make it possible for restricted access as well as the tracking of the source of any kind of unauthorised copying.

Digital Rights Management (DRM) is so effective that you can also find it being utilised on every streaming platform when it comes to their content which simply cannot be downloaded or even screen recorded.

This is one of the most effective ways to do it and while it might be difficult to implement it on your platform but if you are publishing your content on a popular platform then it is implemented by default and you should always choose a platform that supports Digital Rights Management (DRM).

While it is not completely impossible to bypass the Digital Rights Management (DRM) licence of encryption but it makes it considerably more difficult to do so.

Competitive Pricing

If we want to stop piracy then we need to understand the reason why piracy is done in the first place and everything has to have a demand and then it will have a supply.

The demand for piracy happens because people do not want to pay a lot of money for something and that creates a demand for supplying that thing cheaper.

That is very if you look at the piracy market then you are only going to find things that are expensive if purchased legally, available to be pirated. We are talking about things like expensive software and games which are some things most commonly pirated.

That is why one of the easiest ways to ensure that your publishings will not get pirated is to have very competitive and aggressive pricing for them.

Since you can already ensure that the quality of the original material whether it is an eBook or audiobook will be of the best quality, you now can also ensure the prices are going to be the best and the cheapest so that it simply does not make any sense to pirate them.

If you do something like that then people will just lose the incentive of making unauthorised copies of that material.

However, you must also ensure that you do not lose money in the equation.

Active Anti-Piracy Campaign

There are a lot of anti-piracy steps you can take in order to ensure that piracy decreases in general in the industry as a whole.

In order to do that the first thing, you can do this to campaign and request the government to create more strict legal enforcement for countering piracy.

This can be in the form of better laws with much stricter punishments for committing piracy and it can also be creating easier laws that make it possible to prosecute someone for illegal copy and distribution of literature.

Apart from doing that, you can also hire some of the best law professionals in the industry so that you can run a very active takedown campaign in order to prosecute the people who copy your material.

This has to be something well-funded and done around the clock so that you can get hold of all the individuals and bring them under the law.

In order to do that you also need to work with the best Internet service providers (ISPs) in order to identify these individuals and you also need preferable Internet service providers (ISPs) to block access to the websites that share your material for free.

If you are able to do all of that together and if you are able to bring the government on board in order to support you then you are not only going to improve the situation of your author and readers but the entire industry and not just the publishing industry.

Educating Readers

Piracy is something that would be impossible to do if readers do not actively participate in it and that is why your best chance of stopping piracy is to actually encourage the readers and speak to them logically and emotionally about what kind of harm it does for the author and the publisher.

In order to do this, you can create content with the help of the author and promote that anti-piracy content on their social media platforms.

Additionally, you can also utilise a technique that game developers have been doing for a long time which is to simply put in a paragraph at the beginning of the book and thank the readers for not pirating the material and buying it legally and thanking them for the help it is doing to the author.

Of course, this is going to be also present in the pirated copy but it will just make the readers feel bad who did not actually pay for the ebook or audiobook and it will encourage them to not do it again.

Speaking with emotion and logic to readers is one of the best ways to stop piracy and it will bring an amazing shift in the entire industry.

Collaboration Within the Industry

Stopping piracy is very difficult and nearly impossible for a single person or even a single publishing company no matter how big it is.

Strength is always in numbers and that is why if you are able to settle the differences with all your competitors and come together and work against piracy then it can have a much better effect in bringing change.

When the entire industry comes together change is also very easy to come by.

This kind of industry collaboration is needed in order for the standardisation of encryption techniques such as DRM and it is only possible when everyone in the industry comes together to apply something like this.

When you are willing to create standards in the industry and grow stronger and have a better and stronger lobby for copyright protection then you need to settle your differences and come together.

Watermarking Solutions

Apart from creating DRM solutions, there is also something else you can do that might be a little bit more technical but will help in the identification of the source of piracy.

You can create invisible watermarks embedded in eBooks and PDFs that will make it possible to trace the source of the leak.

You can have different watermarks for all the different lots of releases or you can even different the different watermarks based on the locations of the release.

This will tell you exactly where the piracy is originating from so that you can take steps to prevent that in the future.

While this is a complicated process but it has a great effectiveness rate that is much better than others.

We hope this blog helps you understand how to combat piracy in the digital world when it comes to literature and publishing.

If you are someone who is tired of piracy and would like the most experienced publishers to publish your manuscripts, we are here for you.

We are Orange Publishers and we have extensive experience in digital publishing whether it is audiobooks or ebooks and we have some of the finest experience in DRM implementation.

We will help you publish your works digitally in the most secure way possible.

Along with that we also have one of the finest reputations for bringing the reliability of traditional publishing with the convenience of self-publishing under a single roof.

We welcome you to visit our website and check out everything we do and we would love to publish your masterpieces both physically and digitally.

In a world where there are millions of small business owners and thousands of them coming up every week and every day, it is just not enough to have a good and reliable business.

It is even not enough to spend thousands of dollars on marketing your business and your product because you can achieve both of them with something that you will actually enjoy doing.

This solution that we are about to present to you is a solution that is relevant to all kinds of businesses and every kind of business owner whether small or medium might be able to utilise this.

We are talking about writing a book. This book can be about your life story and how you created your business overcoming every challenge that came towards you.

This book can be completely business-oriented and will just talk about business and nothing else and is simply going to be an educational book that will help other business owners.

This book can be something completely unrelated like a book about plants or nature or even aircrafts and it will also be more effective than not writing a book. We would still suggest you to write a book on something related to business for the best kind of impact.

The important thing to understand here is that books are one of the best tools in existence to help you with authority in an industry and relevance.

That is why we are here to talk about all the important reasons why every small business owner should write a book.

The points we are going to talk about will be relevant to businesses all over the world and these are points curated by our publishing company from the opinions of our business owner authors.

So, let’s get started.

Reasons For Business Owners to Write a Book

Authority Building

As a business owner, you should always want your clients to think that you provide the best business solutions in the industry whatever the product or service might be.

As a business owner, it is important to understand that authority is what differentiates business success from failure.

In an ideal situation, you would want potential clients to think that you are the most knowledgeable about the topic or that you provide the best kind of services and solutions in the industry.

There are multiple ways to establish that authority and one of the best possible ways is to write a book about it.

This is because when it comes to authority establishment books are right there near the top of the list when it comes to credibility.

If you want to understand the topic or if you want to prove a topic then publishing a book about it is the best way to establish your argument and it is better than any other written or other forms of communication.

That is why if you are a business owner then you should write a book about something related to your industry. For example, if you manufacture glass bottles then you can write a book about the history of glass bottles and it should be a well-researched book because your relevance is directly linked with the book.

The kind of effect this book about glass bottles will have is profound because anyone who is interested in glass bottles is going to read your book and they will trust your expertise and your opinions way more than your competitors. You are now not just a business owner that manufactures glass buttons because you are now an expert and a respected authority in the industry with a book, that holds a lot of weight.

Brand Awareness

Brand awareness is probably one of the biggest challenges for a business owner because in order to have a business the business owner simply needs to put out their business and make people aware of their brand.

This is the reason why writing a book is excellent simply because a book is an extension of your branding and yourself which is an extension of your business.

This simply means that the traffic you are going to get when you write a book can be diverted towards your business and it simply does not take a lot to do that.

You can even utilise your book for doing something like this by mentioning your business or even writing a book about your business and that will make people generally interested in your business.

Brand visibility is always best when it is done organically and while people might argue that writing a book about your business is not organic brand awareness but it definitely is.

This is because when you try to bring brand awareness with the help of a book you are not creating brand awareness with the help of ads and sponsorships are even media coverage, you are simply telling your story through your book which is about your business.

This is much more consumable for people rather than a deliberate marketing campaign.

Client Acquisition

If you are looking for new clients and you are looking to generate leads for potential clients then the best way to do so is to not make the potential clients feel that you are looking for them.

This is done with the help of a book because a book is a natural lead magnet and it is so effective simply because you get to say a lot more and express a lot more with a book than you do with any other means of lead generation.

When it comes to a book, you can set the narrative and also not give potential clients the feeling that you are marketing your brand. Of course, there is the idea of marketing behind the book but the primary purpose of the book is to tell your story or whatever you want to express in it.

But when it comes to the effect of that book, it is going to showcase to the readers your personal branding as well as your business.

The thing with traditional marketing and client acquisition is that ads are a very deliberate form of marketing and are not really the best option if you want to run a high-trust campaign.

With a traditional marketing campaign run on ads, your potential leads always take it for granted that this is an ad and that it is not as trustworthy as a book.

However, when it comes to a book, it generates much more trust.

Market Credibility

People only go for businesses that they think is the absolute best at what they do but when you have a market that is saturated with competition, it becomes difficult for the consumer to make a choice.

For example, let’s say you and your primary competitor are both excellent at manufacturing toys and you both probably utilise the same set of machines and even match everything right from product price to product quality and material quality.

You don’t do that intentionally but it is simply the best way to make a profit without incurring losses and you probably get the raw materials from the same distributors.

Your businesses are identical and there is no way for a consumer to distinguish between the brands.

In a situation like this, you need market credibility because you need to establish yourself as the market expert and the go-to place for that product service.

If we again look at this example and change something about it then this situation can be completely different. Let’s now say that you decide to write a book about how you developed your business from a small room in your apartment to a factory.

Let’s say you decide to market that book aggressively and it becomes one of the most popular motivational books ever in addition to providing a lot of value to not just small business owners but also toy manufacturers.

Doing so you have now just distinguished yourself from the competition because you have a book and your competition does not. Your competition is now just a time manufacturing company but your business is now an industry expert and you, an acclaimed author and industry expert.

Media Attention

Every business wants media attention and every business needs media attention and this can be done artificially by collaborating with media houses and sponsoring their events.

It can be done naturally by providing some of the best quality of services as a business but the odds of a media house picking up your story or second to none.

If you can unlock the attention of any reputable media house then it will be a gold mine of lead generation for your business.

However, media houses do not simply publish a story about a business that is providing a good quality of service because that is just something taken for granted unless it is exceptional and historic.

That is why if you want me the attention then you need to get it with the help of a book. Your chances of media picking up your story improves dramatically if it is done with the help of literature.

Books are something much more trustworthy and accepted and books are seen as something much more legitimate and authentic in order to get media attention.

For example, you have a small business that manufactures candy for children. You do your level best to provide the best quality of service you can and you maintain the most hygienic manufacturing process and you also keep the prices very low.

You do everything on your part to ensure that your candy manufacturing business not only follows the highest standards of manufacturing and business practices but also sets them.

You donate extra candy to children in orphanages and you pay your workers way above the competition. This is still not enough to get you into a news story or any other kind of relevant media.

Now let’s change something, you do all of those good things or even a fraction of all that and you mention that in your book along with creating a book not just about candy but how you managed to fulfil your dream of becoming the world’s best candy maker and how you started your business from your kitchen and now operate in 4 major cities.

This is much more acceptable to the media as a story worth covering.

Income Stream

And finally, we come to one of the most important reasons why every small business owner should write a book and it is simply capital. Every business needs capital to operate and grow and that is also the case with your small business.

However, since you run a small business, it is not going to be possible to attract investors that easily, get funding or even transform your company into a public company and sell some shares of it.

So, where are you going to get the extra money to help your business grow? It’s not like your savings account is going to get credited randomly with money.

However, that will just be the case if you decide to publish a book apart from being a business owner because writing a book is one of the best investments possible.

When you write a book, you invest some time and money into it but that’s just it because there are no more investments to be made and you can let it sit like a traditional investment but in the form of a published book.

This published book is going to work for itself and generate profits for you for years to come and there is no stopping the sale of a book and you are always going to end up with some extra working capital in your account which you can then invest in your business.

That is why writing a book is one of the best investments possible as it just gives you a little bit more financial freedom with an extra income stream.

We hope this blog has helped to understand why it is so important for every business owner to write a book in order to improve their brand authority in the industry.

If you are a business owner and you are looking to publish the story of your life along with your journey of building your business then we are here to help you.

We are Orange Publishers and we are one of the most renowned traditional publishing companies in India with an extensive record of working with business professionals in order to publish their stories to the world.

We have some of the finest people working for us at our publishing company and we can provide you with the most seamless book publishing experience in the industry that is a combination of the convenience of self-publishing with the reliability of traditional publishing.

We welcome you to our website and check out everything we do.

Welcome to this interesting blog where we bring you a list of the top 10 book publishers in Kolkata and these are simply the best names in the industry.

This has been a very popular series among our blogs and we are very grateful for the support we have received over the years on our top 10 lists.

To commemorate that love and popularity we are bringing you a special top 10 list and this blog where we are going to talk about our city Kolkata.

This is the city we are established in and this is the city where most of our authors are also situated in.

Besides this Kolkata is renowned for its love of books and publishing and it has one of the highest number of publishers as well as authors and the list is just going higher by the day.

One of the reasons for this popularity of books is simply because publishing books is now a much easier task whether it is the publishing of literature books or whether it is the publishing of academic books.

Whatever the category might be, Kolkata remains one of the prime book publishing destinations in India and the world.

That is why we bring you this list of some of the best names in the Kolkata book publishing industry and each of these names have been a part of the celebrated industry for years.

They each have their own specialties and they each are a very good choice to select for publishing your next book.

So, here is the list of all the best publishers popular and celebrated in Kolkata.

Top 10 Book Publishers in Kolkata

Orange Publishers

At number one we have Orange Publishers and they are one of the most celebrated book publishing companies in Kolkata with an extensive track record of publishing books in diverse categories.

They have been in the publishing industry for a long time and they have some of the best book distribution chains in the city.

Along with that Orange Publishers is the most comprehensive book publishing company in the city which simply means that they will take care of the entire publishing process from the editing and the proofreading to the book cover design as well as the printing and publishing. Apart from that they will also take care of the marketing and sales.

This level of service extends to even something like the copyright filing process.

They publish in multiple languages with English and Bengali being very popular among authors and they even though ebook publishing as well as audiobooks and everything else you can think of. They have hundreds of titles to their name in over two dozen categories and genres.

Apart from that, they also have one of the most skilled and experienced teams of book publishing specialists in the industry who will help you with every aspect of publishing the book.

If you are looking for one of the most reliable names in publishing from Kolkata then this is a very good choice to look towards.

Website – https://orange-publishers.com/

Email – [email protected]

Phone Number – +91-9830050132 | +91-9830330809

Address – Ground Floor, 98, 37-A, Gopal Lal Tagore Road, Sarat Kanan Pally, Nainan Para, Baranagar, Kolkata, West Bengal 700036, India

Dey’s Publishing

We also have a very popular name at number two and we are talking about Dey’s Publishing and they are renowned for their Bengali book publishing services in Kolkata.

They started out small with the intention of bringing high-quality Bengali literature to the masses and they started growing their catalogue over the years including more authors and more topics into the mix.

And now if you look at the categories of books, they publish then you are going to be surprised to find that they have one of the most diverse portfolios in the industry whether it is publishing books on history or biography or even poetry and something niche like theatre book publishing.

They have also published books on everything from music to self-help as well as books on trees and botany and even politics as well as cooking and everything else you can think of.

And now they can definitely be considered as one of the best names in the publishing industry in Kolkata as they provide high-quality publishing services for a wide range of topics.

However, they are most popular for publishing fiction and academic works and you can definitely check them out.

Website – https://www.deyspublishing.com/

Email – [email protected]

Phone Number – +91 33 22412330 / +91 33 22197920 / +91 7605010764

Address – Address: 13, Bankim Chatterjee St, Sealdah, College Square, Kolkata, West Bengal 700073

Aaheli Publishers

The third name on our list is Aaheli Publishers and they are one of the most celebrated and popular academic and educational book publishing companies in Kolkata.

They publish every kind of book from casual educational books to books for competitive exams as well as school and University books.

They also offer books for specialised degrees such as MED, B. ED, DELED and much more and they have over 100 titles to their name as well as several celebrated authors that published with them.

That is why if you are a student and you are looking for educational books on language and literature and even essays and letters or history and even competitive examinations then you can definitely check them out.

They also have a very good selection of books for specific universities and colleges which includes all the renowned universities of Bengal from West Bengal State University to Calcutta University and Kalyani University and many more.

They mostly publish for educational institutions and they are an excellent choice if you want to publish educational books in Kolkata and you can check them out on their website.

Website – https://aahelipublishers.in/

Email – [email protected]

Phone Number – 9007428045

Address – 5/1, Ramanath Majumdar St, College Square, Kolkata, West Bengal 700009

Ananda Publishers

Up next we have Ananda Publishers and they are one of the most well-known names in the city and also one of the oldest names in the city when it comes to book publishing.

They are a traditional publisher and they have been publishing since 1957 and they only publish in Bengali.

While you might have a difficult time publishing with them since they are a traditional publishing company but when it comes to their selection of books you can expect everything from them whether it is fiction or nonfiction for adults as well as for children and multiple other categories of books.

They are an excellent choice to buy books from and you should definitely check out everything they do but when it comes to publishing with them it might be quite difficult since they only do traditional publishing.

Website – www.anandapub.in

Email – [email protected]

Phone Number – +91 33 40890909 / 8777540036

Address – 9, Prafulla Sarkar Street, Kolkata 700001

Patra Bharati

The fifth name on our list is Patra Bharati Publishers and they are one of the most celebrated book publishing names in the city when it comes to publishing books on multiple genres.

They publish books on everything from literary fiction to classics as well as comics and they even publish books on spirituality, poetry and politics.

Apart from that you can publish historical fiction with them and even books on romance and biographies and a whole lot more.

They are a relatively new name in the book publishing industry in Kolkata but they have managed to create a very well-rounded and good reputation for providing a nice publishing service.

They mostly publish in Bengali. The publishing process with them is quite simple and you are definitely going to love the experience. We recommend their services and you can try them out.

Website – https://www.patrabharati.com/

Email – [email protected]

Phone Number – +91 9433075550(Calling), +91 9073523063(WhatsApp)

Address – 3/1, College Row, Kolkata-700009

Kolkata Press Books

At number six we have Kolkata Press Books and they are a well-known self-publishing company in Kolkata where you can publish all kinds of books with them.

They have some of the most affordable self-publishing packages in the industry apart from Orange Publishers and along with that they also provide a lot of helpful services for authors such as social media book promotion.

They publish multiple categories of books in multiple languages right from Bengali to English as well as Hindi.

Along with that they also have a very diverse portfolio of titles from product and pricing management books to books on music and literature and much more.

That is why if you are looking to publish your books for the first time and you are looking for very competitive pricing then you can definitely check them out.

Website – https://kolkatapressbooks.com/

Email – [email protected]

Phone Number – 91-9681708009 / 8777019179

Address – CE – 322, Chandiberia Rd, Saradapally, Krishnapur, Rajarhat, Kolkata, West Bengal 700102

Setu Prakashani

The 7^th name on our list of the best book publishing names in the city of Joy Kolkata is going to be Setu Prakashani.

They are a traditional book publishing company and they publish books from very diverse categories and genres.

They published everything from books on cultural studies and current affairs as well as books on economics and environmental history and even things like political science and sociology and other topics that are taught in universities and colleges.

This might make you think that they only publish academic books but that is not the case because they also publish literature books and books on fiction.

They have a very good reputation for providing a very high-quality book publishing experience and you can definitely contact them in order to publish your next masterpiece.

Website – https://www.setuprakashani.com/

Email – [email protected].in

Phone Number – +91 033 22190704 / +91 9433074548

Address – 12A Shankar Ghosh Lane, Kolkata 700 006

Praxis Learning India

At number eight we have the most popular ICSE book publishing company in Kolkata and one of the most popular ICSE board book publishers in India. We are talking about Praxis Learning India.

We have decided to include a publisher like this in the list simply because they are the best at what they do which is only publishing books from the ICSE board curriculum.

They publish nearly every kind of ICSE book you can think of and they also have 15,000 schools under their book distribution network along with nearly a million students that read their books.

They publish nearly every kind of ICSE book you can think of both in physical as well as eBook formats. They mostly specialise in books on the English subject as well as Hindi and computer and social studies books.

If you are an academic book author and you would like to be associated with one of the best names in the industry when it comes to ICSE book publishing then you should definitely contact them and get in touch with them.

Website – https://praxislearningindia.com/index.php

Email – [email protected]

Phone Number – +91-780 8963 202 / +91-780 8963 203

Address – Astra Towers, No. ANR-142, 2C/1 Action Area II C Rajarhat, Kolkata, West Bengal.

Penprints India

The ninth name on our list is Penprints India and this is a very unique and diverse company in that they do everything from journal hosting to website development.

However, they are most popular for their book publication services and their academic publication services.

They provide a very smooth experience when it comes to the entire book publishing process whether it is in the editing or design as well as marketing stages of publishing the book.

While they are not as popular as the first few names on the list but this is a very good option for publishing nonetheless.

Website – https://penprints.in/

Email – [email protected] / [email protected]

Phone Number – +91 8697875467

Address – 38/2 A. N. Saha Road, Kolkata-700048, West Bengal, India

Asian Press

And finally h number ten we have Asian Press and this is a relatively new publishing company compared to the other names on the list since they were established in 1999 but they have managed to create a very rich reputation within these years.

This is a company that helps you with publishing books in 8 Indian languages across multiple categories.

Apart from that they also provide additional services such as design layout as well as basic language editing services and other services along with their publishing services.

They have more than 1,000 books under their name and they are also very well known for their record of publishing academic difference books as well as PhD research publications.

This is a very young but promising name in the list of the best book publishing companies in Kolkata and you can definitely check them out.

Website – https://asianpress.in/

Email – [email protected]

Phone Number – +91 70018 13717

Address – 509, Saltee Plaza, 5th Floor, 1-Mall Road Dumdum, Kolkata 700080

We hope this blog has been helpful for you to get to know some of the best names in publishing in Kolkata and we also hope you will be able to choose the best option for yourself when it comes to publishing your next masterpiece in Kolkata.

We would love to take this opportunity to tell you that we would love to have you as our next author and we welcome you to visit our website and get in touch with us and we will take care of the rest of the publishing process for you.

If you are a writer planning on writing and publishing your first book then this blog is for you because today, we are going to talk about the ultimate writing setup for authors.

We will help you choose the right location for writing your book as well as the best kind of desk setup and even the best kind of chair you need for your first writing set-up.

Apart from that we are also going to talk about essential technologies that you might need when it comes to writing your first book and so much more.

This blog has been created with inputs from multiple authors themselves and these tips generally work out great for authors and that is exactly why we bring you the ideas for the best workspace.

However, we also understand the fact that you might not agree with some of the choices and you are free to choose the setup you want.

So, let us look at the ultimate writing set-up for authors.

The Ultimate Writing Setup for Authors

Location

One of the most important considerations you must take into account as an author is the right writing location.

There are a lot of options for you in this category simply because different writers choose different kinds of writing environments.

You can choose the classic writing location which might be a calm and cosy café where you might get a coffee and start typing on your laptop. And this is one of the most minimalistic writing locations and styles.

If you are someone who is not comfortable writing in a café then you can choose to write in your room and we would suggest a room with a lot of open air and natural light.

Ideally, you can choose to set up your desk near a window as you get to see the outside world and even interact with it in a way and write your masterpiece.

There are of course unconventional writing locations such as writing in nature where you choose to write while sitting down in a park or in your garden.

You can also choose something even more unconventional like a co-writing setup where you sit down with friends and write together however this is usually done in projects with multiple authors.

Desk and Chair

We now come to the section where we talk about the best desk and chair combination and this is something very personal and can only be perfect after multiple trials and errors.

When it comes to a desk, if you want you can try something very traditional and get yourself a wooden writing desk which is naturally inclined and quite comfortable for writing.

These are usually available in antique shops because finding something new like this would be very difficult. You can get one made but it is going to be costly.

Or you can definitely choose something modern and something that might be not that expensive and we are talking about a gaming desk. These are easily available on e-commerce websites and while they might not be as traditional or comfortable but they are just like any regular desk but with a lot of space to work.

Similarly, when it comes to the chair, you can choose a wooden chair with or without cushions. While these might seem uncomfortable but they are actually very good for the posture and are actually comfortable for long writing sessions.

You can of course try out modern chairs and we are talking about gaming chairs which are also very comfortable but might be somewhat expensive.

We would suggest you try all of these options before you come up with something that is perfect for you.

Technology

When it comes to choosing the technology, this is also a debate between the traditional and the modern because when it comes to the traditional options, there are typewriters and ofcourse the humble pen and paper.

If you are comfortable using a keyboard and you do not want any distractions while you write then you can definitely use a typewriter.

We understand your concerns that you might need to create digital copies of your drafts and for that, you simply need to take pictures of the typewritten heats and a basic smartphone app can convert those into digital text.

You can of course try out pen and paper but it is too much work for the modern author and converting them to digital text is also a little bit tricky because text recognition apps are not very good with individual handwriting.

However, if you want the most convenient set-up with easy access to your files and research papers then nothing is more reliable than a laptop or even a desktop computer.

You can even have a setup of multiple monitors with the primary monitor open to your word processing software. This way you can have your primary draft open on the primary screen and you can have your research materials open on the other screens.

We would also like to suggest you try out cloud storage options so that you can have backups of your work and not be too reliant on a hard disk.

Writing Tools

When it comes to writing tools there are so many choices out there that you might find it quite easy to choose something specific for you.

In this day and age of globalisation, we have hundreds of international brands that can be accessed through eCommerce where you can check out different kinds of notebooks and pens.

If you do not want to use notebooks and pens and you want to utilise a keyboard and mouse then we would suggest going with mechanical keyboards because they have the best kind of feel to them for prolonged hours of typing and we would also suggest you to go for Cherry MX brown switches for your mechanical keyboard.

When it comes to the mouse, you can choose any regular mouse and it is just going to be alright for you or you can even try out some ergonomic mouse styles. However, these are going to be expensive.

Environment and Ambience

The environment and ambience of writing for an author are different from the location because it is much more complicated and much more nuanced.

When we talk about the environment, we mean everything from the lighting to the art and architecture of the room as well as the entire ambience and the mood of the room.

There are a few things you can do to set the perfect ambience and one of them is the choose between natural air or air conditioning. If you live in an area that is polluted then we would suggest an AC room.

However, if you like the natural temperature but do not like the pollution then we would suggest one or two air purifiers in your room.

Additionally, when you select the lighting, we would suggest a warm desk lamp preferably LED but then again you can have general fluorescent lighting.

Apart from that when you are choosing the ambience of the room it is always a great idea to have a very open space without a lot of clutter.

You can even choose to have a lot of greenery in the room in the form of small succulents and potted plants and these will simply help you concentrate more on the writing and green is always an amazing colour of focus.

You can skip the part about having indoor plants but it is a very natural way to improve the air quality and also improve the ambience of the room.

When it comes to designing the room and the atmosphere of the room, we would suggest you do it according to what you like. If you are someone traditional then we would suggest traditional furniture along with a lot of wooden articles.

If you like the modern look then we would suggest everything white from the desk to the walls as well as the colour of the lights. However, most of our authors suggest a warm light is always better than a white light when it comes to writing.

Organization Systems

Writing anything requires a lot of notes and folders as well as files and organising them is going to save you a lot of headaches during the actual writing process.

That is why you need to organise them and this is also when you can try out two techniques of organising. One of them is going to be traditional and the other is going to be digital.

When it comes to the traditional technique you do not really need very high-quality stationery and organisation systems. Simple files and paper clips will just do the job.

The one thing you can add to improve the experience is organisation baskets where you can simply put in individual sheets of paper so that they do not get everywhere.

You can also use other basket-like spaces for organising pens and other important articles of writing.

If you plan on doing everything digitally then all you need to do is to have a well-organized folder system with proper names.

When it comes to sorting your files and folders, we would suggest choosing something like small icons or even large icons depending on what you prefer as the size.

You can choose other folder viewing options such as the option for seeing your files as a list but it is much more difficult and then again you are not getting file previews, especially in a Windows system.

If you want then you can of course use a specialised organising software to organise all your files and have the option for smart search where the software is not only going to search files but also the content of the files for you.

However, such options are expensive and since you are just starting your journey as an author, you should always stay with a clean and simple set-up that is easy to manage.

Writing Routine

And finally, we come to writing routines. Having a good writing routine will not only ensure good health but it will also get more work done.

It is not about leading an unhealthy lifestyle and working extra long because you simply will not be able to maintain those extra-long working hours.

Instead, you should choose something comfortable because writing and creativity are all about getting into your space and doing something repeatedly time and again.

This is where all your writing set-up elements will come together from your desk and chair to your ambience as well as your stationery and organisation tools.

When it comes to writing routines, we usually suggest two slots of routines every day rather than a long continuous one.

This means getting up early and putting in at least two or three hours of work.

After which you can have lunch and maybe relax a little bit and get other work done and then put in another slot of maybe one or two hours of writing work before you sleep.

This is much more practical and if you add them up then you can expect even five hours of work which is actually quite difficult to do if done all together continuously.

In order to be successful at your writing routine, you can have your set rituals such as making some tea and putting on some classical music but these rituals should not be so comfortable that you fall asleep.

Finally, if you are planning on creating a writing routine then you should always use a physical calendar and mark all your dates of work and even write down goals in the calendar and keep it near the writing desk.

We hope this blog will help you understand how to set up the ultimate writing workspace for your first writing adventure.

If you are someone who has already figured out everything about the writing setup and you have completed the manuscript and you feel like publishing it, we are here for you.

We are Orange Publishers and we are the fastest-growing and most popular legacy publishing company in India and we will help you with all your publishing needs.

We welcome you to visit our website and check out everything we do.

 

If you are planning on writing a children’s book as your very first book project and publishing it and fulfilling your dream of being a children’s book writer then this blog is for you.

We are going to talk about certain things to simply not do when it comes to writing a children’s book because these things are just not applicable to children’s books.

We are going to talk about specific things to avoid such as complicated language and also certain topics that should never be brought into children’s books.

We are also going to understand a few technical things that go on with children’s books and certain things to avoid in that situation.

Additionally, we will also understand the different elements and the balance you have to maintain with these elements so that your young readers can not only understand the topic but also have fun in the process.

If you are planning on becoming a children’s book writer then this is the best time for it and let us look at this data to understand why that is the case.

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The children’s book market currently stands at over $15 billion globally and is expected to rise at a very stable but impressive growth rate of 6.3% CAGR and reach levels of up to $24.5 billion by 2031.

This indicates that the children’s book market globally is at a very healthy stage with authors deciding to write on various topics.

This should give you the confidence to pursue your career as a children’s book writer but also keep a few things in mind.

That is exactly why we bring you this blog that will help you not just understand what to do but most importantly understand what not to do when it comes to children’s books.

While most of these tips are rather obvious but then again it is going to help you a lot if you go through the entire blog in order to simply remind yourself of all of these important points.

Things To Avoid When Writing a Children’s Book

Avoid Complicated Language

The first and the simplest thing to remember is to avoid complicated language and understanding this is self-explanatory but we as still going to explain it to you.

You are writing for children and that means you are writing for people with a limited grasp of language and very limited vocabulary.

This means that if you include complicated language like complicated words or complicated phrases and structures of words then it will only confuse your reader.

If they are readers and they are not able to read the book then they are not able to enjoy it and it simply means their parents will not buy books like that for them again.

It is important to understand how you can keep the language simple but also get important messages across with the help of these simple languages as the carrier.

Understanding this balance can take ages but wish your hope you get the hang of it soon.

Your primary goal should not be decoding but rather engagement where you do not want the child to solve complicated problems but simply engage with the content and just enjoy the content.

Having a language that is simple to read will simply encourage the child to engage more and will provide the child more confidence to read on and this promotes independent reading and also helps with a better emotional connection and cognitive development.

If a child is able to read books from a young age, then it will have a very positive effect on their career in the future.

Avoid Improper Themes

If you are planning on writing a children’s book then you probably understand that not every topic is appropriate for children.

The very first topic you should avoid writing about is romantic relationships because mature romantic relationships and sensuality or something even more intense is totally not appropriate for children.

In addition to that, you must also try to avoid complicated romantic relationships with things like love triangles as these are simply not meant for children and might have a bad influence on their mental development.

Speaking about the bad influence on mental development, you must avoid topics that go into dark themes such as death and disease as well as abuse or murder or war and violence. While these are realities that we have to live with, children should not be subjected to these harsh realities and truths.

They should be given the time to form an understanding of their own in order to understand challenging concepts.

While you should not avoid themes such as horror and ghost stories, you should understand that you are writing for children.

That is why you should not write something explicitly horrific and if you really want to write ghost stories then you can add things like friendly ghosts and funny and comedic storylines.

You should also avoid prejudice and different kinds of stereotypes and make sure you do not include political or religious content in the kind of writing you are doing for children.

Additionally, you must also make sure that you do not turn this children’s book into a philosophical book full of complex deep philosophical debates because these are not for children.

Avoid Very Heavy Moralizing

You must understand the fact of why you are writing a children’s book and why a child is going to read that kind of a book.

The simple answer is fun and that is the primary objective of the book if it is a children’s book and of course, fun can be educational and fun can be motivational and teach children about different good things.

However, if you make the book about lecturing the child and what to do and what not to do and only put in conditioning and condescending messages then the child will lose interest in the book.

You must understand the mental situation of children and put yourself in their shoes in order to understand them.

Imagine 10-year-old Tom, he is a very good boy and he goes to school and does his homework, sleeps early and wakes up early and is generally very obedient.

Since he is doing all of that he gets 2 hours every day to do whatever he wants and he chooses to read story books and books he likes.

If he picks up your book during that time and he decides to read it only to find out that the book contains the same messaging and the same kind of lectures that he gets at school then he is empty going to put down that book and do something else.

That is why it is very important to understand how to utilise messaging when it comes to topics related to children.

Avoid One-Size-Fits-All

The thing you need to understand about writing for children is that the group “children” is not a single entity.

The group “children” consists of toddlers and above and this means that each age group has certain topics you can talk about and certain topics you cannot talk about.

This means that you are going to need a thorough assessment of the kinds of topics you are writing for children based on the age they belong to.

If you are looking to write for infants and toddlers then you need to ensure you right in the simplest language possible and even have a lot of visual stimulation in the form of images and interactive activities.

While it is understandable that these books will be read by parents to the children but then again you should make sure your language remains very simple.

You can add animals into the pictures and also shapes and sounds and colours and also happy and sad emotions and all of those basic things for infants and toddlers.

Let us now look at children a little bit older around 5 years old. If you are writing for these children then you can write about friendship and you can also write about adventure and learning different things.

And you just need to keep on adding to this list in the form of new topics such as superheroes and family dynamics as well as school life.

Avoid Only Text

One of the important things you need to avoid doing while creating your children’s books is only utilising text for it.

If you are writing for an adult then you can get away with no illustrations and it is actually going to be normal to do something like that.

However, since you are not writing for an adult and you are writing for a kid you need to have pictures along with it.

This is because the attention span of children is very low and this means that if you just have text in the children’s books then children will simply not be able to keep their attention.

That is why you need to add pictures and images and specifically illustrations in order to teach them about the different characters and the setting of the story.

If you recall books from your childhood then you are probably going to remember books with a lot of pictures because it is very hard for a child to remember or understand text without pictures and the books that have pictures become some of the most memorable things they read in their life.

Of course, it is difficult to get an illustrator and of course, you might not be an experienced artist but that is simply no excuse to not include images and pictures in your books.

If you want to include high-quality pictures and images then there are excellent AI image generators you can utilise to create pictures for your children’s books. You just have to make sure to mention that for complete transparency.

Avoid Working Alone

When you are planning on writing and publishing a children’s book and you are doing it for the first time then the entire experience can be quite challenging.

This is because this is an entirely new experience for you.

In a situation like this, you might want to write a book that captures the imagination of a child in the best way possible. You might basically want the book to feel as child-friendly as possible with enough impact that might entertain a child.

The situation can become easy for you if you have a child at home and you can include them in the process of writing the children’s book and getting their input but if you do not have a child at home then there are other options for you.

If you can then you should include people who are experts with children in the project for example you can include teachers who teach children as contributors to the project and you can also include other people such as child psychologists in the project.

These people will help you with very important details related to your book and can help you focus on different aspects and they will be especially helpful to you during the editing process of the book.

If you have a child at home then again you can take the help of child specialists in order to improve the quality of your work even more. You can also include your friends who are probably also parents in the project as well as their children as the primary critics of the work.

However, if you are comfortable then you can definitely work alone.

We hope this blog will help you with your next children’s book masterpiece and we sure hope you are definitely going to touch the hearts of a lot of young readers in the process.

If you have already written a children’s book and if you are just planning on publishing it then we are here for you.

We are Orange Publishers and we are a legacy publishing company with extensive experience in publishing children’s books.

Publishing with us is a breeze as all you have to do his to simply approach us and submit your manuscript to us and we will do the rest whether it is the book cover designing, the printing, publishing or even the copyright filing of the book and much more.

We welcome you to visit our website and check out everything we do.

Not everyone has the resources are the budget to organise a grand book launch and we understand that because not everyone is JK. Rowling.

However, that should not stop you from having a successful book launch on a tight budget in order to make sure your book reaches the right audience and the right markets.

There are a lot of things to do in order to ensure a successful book launch like this whether it is in the area of marketing or in the area of projection.

A lot of it has to do with marketing but there are other important factors to this important goal as well.

We are going to look at all of them and help you launch your book on a budget so that your story might inspire others to also publish their book no matter how many financial constraints they have.

The thing is, every author starts small but one successful launch is all it takes.

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The book publishing market is one of the largest markets in the world with amazing stability and sits at the figure of about $145 billion. This is huge if you compare it to any other industry with an expected market CAGR of 4.2% rarely going down the magical 4% mark.

This simply means that this industry has a lot of room to grow and this also means that you are definitely capable of launching your book on a budget in such a huge industry with a lot of legroom.

So, let us look at the 10 important tips that will help you launch your book on a budget.

10 Important Tips to Launch a Book on A Budget

Plan and Organise Your Resources

The first and most important thing you should do if you want to have a successful book launch on a tight budget is to understand all the available resources at your disposal.

This means you should account for everything from skills to time as well as connections and simply write them down.

If you do this then this will allow you to plan ahead so that you can utilise all of your resources and make the most out of it.

When it comes to planning and organising your resources, you must also write down your monetary resources because money is definitely one of the most effective resources at your disposal even if you do not have a lot of it and a very constrained budget.

Create an Author Website or Blog

The second thing you can do as an author planning on launching a book on a budget is to create hype for the book and create some kind of traffic about the book.

If you want to generate interest in your book or you as the author then you simply cannot start promoting your book right from the day of your book launch because you have to start the author promotion activities well in advance.

In order to do that on a budget or completely free, you need to create an author website and simply make all your material available on that website, you can do it on a budget on WordPress.

After you have done that, you need to create a blog where you keep on posting about topics that are not only relevant to your book but also relevant in the market.

You need to then promote these blogs on your social media handles so that you always have a constant stream of content and this will be the foundation for interest generation.

Don’t Go into Debt

The third and probably the most important thing that you need to understand about launching your book on a budget is to stay within that budget.

A common mistake authors make is that if they see that their marketing plans and campaigns are going on successfully and generating a response, they start increasing their budget in order to get an even better response no matter if they have to get into debt for it.

However, marketing and interest generation do not work like that because if you are planning on spending money then you are going to get leads but these will not be organic and they will not convert to book sales easily.

That is why it is alright to spend some money during the initial book launch phase to generate some interest but you must never ignore your budget and you must never go over the budget because if you continue to do that you are going to go into debt.

Going into debt for a book is never a good idea.

Leverage Social Media

If you are planning on launching your book on a budget then the most effective tool you have at your disposal is social media.

People with zero budgets have managed to not only generate interest but gain thousands and millions of followers just with the help of a good and engaging social media presence.

If you want to leverage social media for book promotion then you need to focus on platforms like Instagram as well as YouTube and even Facebook and Twitter to some extent.

The important thing to understand here is video content. You need to focus on short-format video content because this type of content is being actively promoted by all social media platforms due to its high levels of engagement.

You need to keep on pushing out interesting and engaging short video content and make sure you do that regularly and also interact and communicate with the audience.

You should not start doing that two months before the book launch but at least twelve months before the book launch.

Utilise Email Marketing

Let us now look at every traditional form of marketing that is also one of the most affordable options you have in your hands and we are definitely talking about email marketing.

While email marketing is not as effective as the other forms of marketing but it is definitely a bang for the buck when it comes to generating leads and generating interest in potential readers.

In order to successfully execute an email marketing campaign, you need to create a list of people who are willing to get updates about your work and this can be done artificially or organically.

You need to then send them regular updates about your book and along with that you also need to keep on sending them content that they would actually enjoy reading and not just promotions about your book.

The best way to go through with this approach is to look at it from their shoes if you were in their position and leverage content that way.

Try Out Influencer Marketing

While this is definitely not the most affordable method of marketing and definitely not the easiest form of marketing because it needs a lot of research and perseverance, influencer marketing is definitely one of the most effective forms of marketing if not the most effective form of marketing.

This is because we are talking about book influencers with already set audiences who are just ready for the influencers to recommend them books to buy.

The best thing about influencer marketing is that you do not have to create an audience because a created and well-seasoned audience is already present with the influencers, you are just tapping into the network with the help of book influencers.

There are two types of influencer marketing options when it comes to books and one of them is paid and the other is organic. We would suggest you to go with the organic option and it is easy to do and all you have to do is to send them free copies of your book and if they like it then they are going to review it.

The second option is rather expensive but it will ensure you a guaranteed book review.

Utilise Word of Mouth

If you are on a tight budget and you want the book lunch to be a success then this is the oldest and the most effective form of marketing you can ever try out.

Word-of-mouth promotion is by far the most effective form of marketing simply because while you are not reaching as many people as you would with other forms of marketing as you would with word-of-mouth marketing, the people you are reaching are definitely going to be there at the launch.

The conversion rate of word-of-mouth is undefeated in any industry and especially in an industry such as literature where networks, personal connections and personal recommendations are very important.

That is why you can utilise a technique of marketing where you can tell your closest friends to promote your book to their closest friends and that way you will have the chance of potentially reaching hundreds of people if done properly.

If you are simply running on a very low budget or rather a zero budget then nothing even comes close to this form of marketing.

Giveaways and Discounts

Since you are promoting your book and running things on your own, let us assume that you have a lot of control over the book publishing process.

That means this also gives you the freedom to launch your book at special discounted prices or organise giveaway contests.

If you have the option to do this then organising giveaway contests is one of the most effective and also one of the most underrated forms of marketing.

This is simply because people love free things and especially when they do not have to work very hard for it.

That is why you can run these kinds of marketing campaigns by simply asking people to leave a comment on your book promotion content so that they can stand a chance at winning every copy of the book.

They get a free book and you get engagement.

You can also go into much more elaborate options in the form of asking people to share your book launch information with 10 other people and if they do that and share the screenshot with you then you give them a free copy of the book.

However, the only thing you must keep in mind is that these contests and offers should only be book-related because you can’t be giving away packets of chips to promote your book.

Organise Launch

Now we arrive at the most important stage of the book launch event which is the book launch itself and in order to do this book launch you need to keep in mind that you do not have a lot of freedom in the budget.

This means that you simply cannot rent a large venue and invite the press and the most popular literary critics of the country and you can’t organise a buffet after the book launch event.

Now that we have moved unrealistic expectations out of the way, we can think of something that you can actually do. This is where your connections come in handy.

You need to utilise your connections in order to get a place for half the day and this can be a club or even a bookstore where you are friends with the owner.

You need to then invite your close friends and their families to the event along with other authors you are acquainted with.

You can even invite the local social media press because they are usually easier to invite as compared to traditional TV press.

And finally, you need to LIVE steam the entire event and make sure to take a lot of photos and videos which will act as future marketing material after the book launch event.

Free Book Promotion Sites

And last but not the least is submitting your book to free book promotion websites and yes, these kinds of websites do exist.

We are talking about book promotion websites where there are no upfront costs to submit your book.

The best thing about these websites is that they will allow you to promote your book to a very large audience.

However, you must do extensive research before any kind of submission in order to ensure the legitimacy of these websites.

Once you are completely sure that your choices are alright, you can then submit the book and expect a good level of interest.

We hope this blog has helped you understand how you can promote your book even on a very tight budget or even a zero budget.

If you are someone struggling to promote your book on a tight budget because you simply do not have the experience of book promotion then we are here for you.

We are Orange Publishers and we are one of the fastest-growing legacy book publishing companies in India and we can ensure you the most seamless book publishing experience.

We are among the very few legacy book publishers that do everything related to book publishing whether it is book editing and formatting as well as book cover design and even the copyright filing aspect of it. We even take care of book promotion and book launching.

All you need to do is to simply submit us your manuscript and we will take care of the entire process of publishing and launching your book.

We welcome you to visit our website and check out everything we do.

Today we are going to talk about the very essential task that an author needs to fulfil no matter their experience.

You might be an experienced author or you might start new without any kind of experience in being an author and this blog is for both of you.

We are of course talking about book marketing as well as marketing yourself as an author.

We are going to talk about how authors can market a book before the release date and in the process, we will also explain why this is such an important aspect of a successful book publishing campaign.

The thing you need to understand about book publishing is that you are simply never going to get enough time to market that book after it has been published because the clock starts taking right after you published the book.

It all goes downhill after a book has been published and if we talk about it in literature terms then the event of publishing the book is the climax of the arch.

That is why if you want to have the most popular and the most successful book publishing event where you are going to see a lot of interest and activity in your book, you need to start marketing the book before it has been published.

That is easier said than done. That is why we bring you this blog to help you understand how you can do exactly that and market a book before its release.

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The book publishing market is massive and already near the $150 billion mark by 2024 with a CAGR of 4.2 %. The only way you can capitalise and have a sizable chunk of this huge market is to be ahead of the game before anyone else.

The only true solution to this is to market your books before they are even published so that you can create hype for your books just as hype is created around movies with the help of trailers.

So, let us check out all the ways in which you can market your book before release.

Top 10 Book Marketing Ideas Before Book Release Date

Active Social Media Presence

The very first technique we are going to talk about for marketing your book before its publishing or release date is to always maintain an active social media presence.

This means the moment you get the idea of writing your first book, you should create a social media account as an author and start promoting your ideas and start building an audience.

This is because if you decide to create a social media presence after the book writing has been completed then it will just be too late because it takes a lot of time to build a social media following.

That is why you should always be active on platforms like Facebook and Instagram and you can also be active on Twitter/X which is excellent for interactions.

You should keep on sharing your ideas and content that is entertaining and interesting and not just blatant marketing.

You need to think about this from your side as an audience because you are only going to follow a page when you get something out of it and that is what you should do.

Interesting Content (Podcast)

If you are struggling with the kind of content to post on social media in order to grow your author accounts and if posting images is just not doing anything, start a podcast.

Now we understand how common podcasting has become because everyone with anything interesting to share has created a podcast but that should not stop you from doing it as well.

When you are starting a podcast on social media, you are going to find no shortage of content whether it is long-form videos or even shorts and this will keep up the engagement rates.

However, you must keep in mind to keep the conversation interesting and short and also invite interesting people into the podcast and it keeps the podcast focused on the themes of your book.

You can also move away from the theme of the book but then when you try and market your book you are going to find it difficult to market it to your audience who are accustomed to a different theme.

Offline Network Building

Online network building is probably easier to do and you can do all of that remotely but offline network building can also produce significant results.

Offline network building literally means going to literary events and workshops as well as interacting with new others like yourself and also attending book fairs.

It is all about going to all the events that not only match the kind of work you do but also match the theme of your books.

It is about being friendly and talking to people.

For example, if you are an author who publishes books about bird watching then you should try building a network with your local bird watching community and meet them and also market your ideas to them.

This will help you build a network which you then can utilise to promote your book but you should not start promoting your stuff straight away.

Online Collaborations

At number four we have online collaborations and you can do it right from your home but you must be able to have a lot of patience and a lot of persistence and even a little bit of budget in order to do it.

Online collaborations are all about trying to find people like you online whether it is authors or bloggers or people who hold respectable positions in the type of industry or content you create.

You should first try and network with these kinds of people and even do a little bit of paid promotion about your podcasts and the other kinds of content you have available.

You can then try being friends with them and joining them on Instagram LIVE and other places. You can also invite them to your podcast and give them a stage to promote their content.

What this will do is it will open up their audience base to you so that you can have an additional inflow of relevant audience that are ready to receive what you are about to promote to them right before the book launch.

Influencer Marketing

If you are looking to market your book before its release date and you do not have a lot of time and you simply want effective results as fast as possible even if it costs a little then this is the best option for you.

In this day and age, there are excellent book influencers out there who simply talk about new and upcoming books.

You can approach them and be as transparent as possible and simply ask them to promote your book.

There are usually two kinds of influencers you will meet. The first kind of influencers you are going to meet will ask for a copy of the book and they are going to read it and promote it only if they like it.

You are also going to meet a second kind of influencer who might ask for something in return for promoting your book.

It is your decision on which kind of book influencers to choose but we would suggest you to go for the first kind of influencer that is honest and provides their honest opinion because that would be a trusted voice to significantly boost the reputation of your book.

Email and Newsletter Marketing

Let us look at something traditional right now when it comes to book marketing techniques and we are of course talking about email and newsletter marketing.

This is definitely one of the more traditional ways of marketing a book before its release and it is about running an email marketing campaign and building an email list in order to send out regular updates about your book.

This technique is going to cost you money if you do not know how to do it and it is going to take a lot of work to do.

However, it is proven to produce results and this is a great way to market your book to the people who are already interested in your book.

You can send out these emails to your podcast audience and your social media followers and ask them to sign up for a newsletter in their mail.

Freebie and Giveaway Contests

If you want to generate hype around your book and you want your works to become popular in a very short amount of time then you should organise contests in order to provide freebies to your audience.

This can be anything from free copies of your past works and free copies of the new and unreleased book.

It can even be in the form of merchandise associated with your book such as mugs and hats as well as shirts or even pins and pens with your branding.

The reason why this works all the time is simply because people love free stuff but you must make sure that getting them is just as easy and that they do not have to follow 10 whole steps in order to get these.

You must also keep in mind that whatever you give out should be related to your book.

Book Launch Hype Countdown

One of the most important things you must keep in mind about these 10 techniques is that you should not selectively follow only one of them. We recommend you should follow a bunch of them together.

If you want your book marketing campaign to be effective then following them simultaneously is going to produce better results.

This means that when you are already promoting your podcast content on social media and also collaborating with other authors and presenting giveaway contests, you must also start a countdown timer to the eventual book launch.

This means you should keep on mentioning how many days are left on the book launch on every podcast episode and you must also start increasing the number of items you give away the closer you are to the book release date.

Your goal is to have the highest amount of interest in your book right before the book launch and that is why you should gradually up the ante with a hype countdown.

Video Book Trailer

We all can collectively agree on the fact that a video always works better than text content or even images and that is exactly why when you are creating promos for your book, you should create a video.

This does not have to be a Hollywood-scale production and it can just be a little short film about the theme of the book or it can just be a simple video about what inspired you to write the book.

All you need to do if you just make sure that it is a video that encapsulates the idea of your book into easily digestible content.

You must also make sure that this video is under a minute and very compact so that people actually watch the entire video and this is very important because people really do not have long attention spans to sit down and watch a 10-minute video about a book that is not even launched.

Website Marketing

And finally, we come to the aspect of having a place for people to come when they are influenced by your marketing, we are talking about your website or the landing page for your book.

All your promotions and links should redirect to your website which should have large and simple banners about the book as well as simple CTAs on how to pre-order the book along with sections for following up on the giveaways.

Along with that, your website should also contain links to all the influencer marketing videos about your book and it should also contain all positive reviews about the book and even bonus content about the book.

Your website is your storefront and that is why you should take great care in order to present it well. You should also think about the SEO situation of the website because that is also very relevant.

We hope this blog gives you an idea of how to market a book before its release date and how you can successfully generate interest in your book even before it has been published or released.

If you follow at least 5 of the techniques mentioned above well, you can expect a good level of interest in your book and it should set the stage for a very successful book launch.

However, if you simply do not have the time to do all the things we have mentioned above and you simply want experts to take care of book marketing along with book publishing and promotions and even the minute but important things like book cover designing and manuscript formatting and just about everything about your book, we are here for you.

We are Orange Publishers and we are one of the most renowned and popular legacy book publishing companies in India where we provide a book publishing experience that combines the convenience of self-publishing with the reliability of traditional publishing.

We will help you with the entire book publishing process and much beyond that and we welcome you to visit our website and check out everything we do.

Traditional publishing can seem mysterious and exciting at first glance to new authors and it can even seem exclusive to people who only have experience with self-publishing or have never tried traditional publishing.

There is this aura to traditional publishing that is not really factually correct and along with that there are few myths about traditional publishing that are not at all true.

We are here to help you understand what are the most widely circulated myths about traditional publishing and we will also help you understand why they are not true.

Some of these myths will actually be very helpful to people who are just starting out in the publishing industry and want to get their first book on the shelves.

However, they remain undecided on what kind of publishing to choose and they usually waste a lot of time with traditional publishing.

These myths surrounding traditional publishing need to be broken so that authors finally understand what’s best for them.

So, let us look at some of the most common myths about the traditional publishing industry so that we can break them.

Top 10 Traditional Publishing Industry Myths

No Barrier to Entry

One of the biggest myths surrounding the traditional publishing industry is that there is no barrier to entry in this industry and that anyone can simply get in whenever they want and be successful.

However, that is far from the truth because, in reality, the traditional publishing industry is much more competitive than the hybrid publishing industry or even the self-publishing industry.

This is an industry where publishers and authors compete with each other for market relevance and there are very limited places for anyone to enter the industry.

If you consider that with the idea that the publishing industry is going to be worth all the effort then you are wrong in that regard.

You can get an equal level of benefits or even better benefits in the self-publishing industry if you truly work out a good deal with a good self-publisher.

No Investment Risks

Authors new to the publishing industry have this idea that traditional publishing is completely free and while that is true to some degree but it is also far from the reality.

An author needs investment in the traditional publishing industry just like they need investments in the self-publishing industry.

The investments in the traditional publishing industry are not as open or as simple to understand as in the self-publishing industry.

In the traditional publishing industry, the author needs to spend money on their agent because without an agent they are simply not going to get access to the publisher.

Apart from that they must also sometimes spend their own money on hiring professionals for different aspects of the project from book cover design to other areas.

In addition to that, you must also understand that some traditional book publishers do not take care of the marketing at the promotion by themselves and that is where the author must step in with their own funds.

So, in this arrangement which guarantees no investments, the author is also investing indirectly.

Freedom Is Guaranteed

New authors believe in the idea that the only way to become relevant and popular in the publishing industry is with the help of traditional publishing because it ensures freedom and authority but that is quite far from the truth.

The truth is that if you want to be controlled by the publishers and if you do not like the idea of creative freedom then you should choose traditional publishing.

Traditional publishing is all about contracts where the majority stakeholder is the publisher and the largest investor is the publisher and that is why the contracts regarding traditional publishing are also like that, geared towards a publisher’s benefit.

This means that while you can enjoy a certain degree of freedom if you become popular enough or relevant enough but as someone new you cannot expect that.

We are talking about every area of creative freedom from editing to other important creative decisions regarding the publishing of the book.

Fast Process

Since traditional publishing is so organised, authors have the idea that it is also a very fast process where all you need to do is have your manuscript selected and you will have your book out in no time.

This is also a very popular myth and the reality is that it takes at least twice as long on average than self-publishing.

You must understand that traditional publishing is a business for the publisher to get the best kind of product out to the customers and the book is the product.

They are always going to choose something that will get them their best Return On Investment in the best way possible and if that does not align with your book then your book can be shelved for a long time.

For example, let’s say you submit a manuscript regarding Christmas and the traditional publisher happily accepts it and also approves the project and you know that your book is going to come out around Christmas time.

Let’s say now that the publisher gets their hands on something even better for Christmas for example a story about magic and a story about something that is trending quite a lot in the book publishing market.

They also have their own budgets and it simply does not make sense to invest in a project that they can also launch next year like your Christmas book and expect more success and it is for things like this that you can expect delays.

Great Royalty Rates

The reason why this is a misconception and a myth is simply that authors have the idea that they do not need to invest anything and they are going to get a cut of profits from every book sold.

That sounds really good stand-alone but if you think about everything surrounding this contract then it does not simply make sense or even hold a light next to self-publishing.

In traditional publishing, the publisher is the biggest investor or the only investor who owns the rights to create the contract regarding profit sharing.

They do the printing and they do the distribution and everything else regarding the book and while your role is also important but they have a stronger position.

This is the reason why you cannot expect very high royalty rates in a traditional publishing agreement. We are looking at something in the ballpark of at the most 20% of the profit proceeds.

This is quite low if you compare it to self-publishing where you can expect over 80% royalty because you are the investor.

No Marketing Needs

One of the misconceptions quite popular in the market is that traditional publishing needs no marketing on behalf of the author and that is simply not true.

Every kind of publishing needs marketing and that is also the case with traditional publishing because gone at the days when traditional publishers did all the promotion and marketing.

Nowadays traditional publishers expect the author to be actively engaging in promoting the book.

This is whether they want to do the promotion on social media or physically through bookstores and going on book tours.

This is just how things are these days and it is also a myth that is just broken.

No Need for an Agent

Access to traditional publishing is actually quite more difficult than people understand and it is just something that authors need to accept and move on.

Yes, there are public channels open for you to submit your manuscript to traditional publishers but if you do that then you are probably never going to hear back from them.

This is because traditional publishers get a lot of book proposals every day and every month and they can only select a few to read.

In a situation like that if you approach them through regular sources without any influence or authority then you simply cannot expect them to look at your manuscript with certainty.

If you truly want them to look at your work then you need to approach them with the help of a known source such as an agent.

These agents have close relationships with publishing companies and especially traditional publishers and they will be the ones to read your book and accept it so that they can forward it to publishers.

However, agents charge heavily and this might not be something feasible for everyone.

Market Conditions Don’t Matter

New and upcoming authors have this sense of the idea that publishing traditionally means they are immune to market forces and that they simply need to write what they want to and submit it and get the book published.

That is very far from the truth simply because market forces are going to affect an author publishing traditionally as well as an author publishing through self-publishing.

You need to understand the simple fact that it might be your life’s work and it might be your passion and something very meaningful to you but for the traditional publisher, it is much more, it is an investment and product.

That is why only that product is going to work better in the market is that product with better demand for that product.

This means if you do not study the market and if you write a book about anything you like then it is going to have a hard time being accepted by traditional publishers because they are just not going to see profits and an ROI in your work.

And if you come up with an idea that is going to be much more popular in the market then it will improve your chances of that book being sold.

That is while traditional publishing is also affected by the same forces of the market that self-publishing is affected by.

It Is a Free Process

Traditional publishing does not have any upfront costs but it is not at all a free process because there are some significant costs associated with traditional publishing.

You can include all the regular costs such as travelling, agent and editorial services costs before you add the manuscript book cover design costs and much more.

Then you need to factor in the marketing cost because some traditional publishers do not market the book and it is up to the author to do it.

If you include marketing then you need to think of social media promotion and also influencer engagement costs and self-branding costs and things will start to look very expensive.

Apart from that you are spending effort and materials and investing real time in a project like that and time is money that could have been spent doing something else.

If you factor in all of the important elements then traditional publishing is not really free.

It’s Better Than Self-Publishing

Finally, we have the most significant point and the most common myth in the entire blog and it is that traditional publishing is better than self-publishing.

That is the farthest thing from the truth possible because self-publishing is better than traditional publishing in all aspects.

Traditional publishing guarantees the best levels of freedom because you are the primary investor in that equation.

In addition to that, there is no barrier to entry as such and you have to do your own research before you select a self-publisher and the roles of authority have just been reversed.

Apart from that you can expect much higher rates of royalty and we are talking about something at least four times higher on average when it comes to any self-publishing contract.

It is also much easier and faster to publish your book through self-publishing than traditional publishing.

If you add up all of these factors then traditional publishing simply does not stand close to self-publishing.

We hope this blog helps you understand the realities behind some of the most popular myths regarding traditional publishing.

If you are someone who is willing to publish your first book and you do not want to choose traditional publishing then we are here for you with something that combines the authority of traditional publishing with the convenience of self-publishing.

We are Orange Publishers and we present you the world’s first hybrid publishing model. We are a legacy traditional publishing company with the convenience of self-publishing.

All you need to do is approach us with your manuscript and we will take care of the rest of the process whether it is printing, publishing, promotion or even the copyright, marketing and distribution.

We bring you the best of both worlds and we welcome you to visit our website and check out everything we do.

Did you ever find a difficult to select the next book to read and did you consult all the guides and all the recommendations only to find it more confusing to select your next book?

You probably looked at recommendations based on the books you are currently reading or the books about topics you are interested in without being satisfied with finding something new.

Or perhaps you probably are willing to explore a new genre and you are simply not being able to understand which genre to pick from among this vast selection of book genres.

Today we bring you one of the most fun ways of choosing your next book or your new book genre that might actually help you get a completely new perspective on selecting books.

So, what is this new technique for selecting the next book genre?

Seasons!

Seasons actually coincide with genres perfectly and specific seasons are perfectly suited to specific genres.

Today we are going to help you select your next book based on the season you are reading this blog in. This is one of the most underrated techniques of choosing a book but it is actually one of the most effective ways of choosing a book and a genre.

We will help you understand which seasons work with which genres of books and why should you read something in a specific season.

But before that, let us understand why selecting book genres based on seasons is actually very practical and logical.

This Is Why Season-Based Genre Selection Makes Sense

The thing you need to understand about season-based book selection is simply that some seasons just make sense for some kinds of books.

For example, if you are in the summer season or in spring then it would make sense to read light romances that just feel good in the summer or spring.

If you want a little bit of mystery and detective novels then winter would be the perfect time for it because of the mystery associated with it.

This is why seasons have particular moods that make it possible for different genres to work perfectly with them.

Here, let us be more specific.

Mood Selection

Every season has some mood associated with it which means that you are going to experience themes and emotions as well as the mood of a novel of a particular genre in a particular season.

For example, if you want to read something adventurous and something joyful and something about teen spirit then it will make much more sense to read it in the summer.

You can choose to read something like that in the winter but the mood associated with winter is completely different from the mood of summer.

If you read something associated with teen spirit and adventure in winter then you are simply not going to feel the vibe as winter is more for being cosy and introspective.

Energy Levels Match

That is also the case when it comes to energy levels because each season has its own energy level.

For example, if you are looking for inspiration and if you are looking to transform your life then reading something like that in summer might have a different effect to reading that in winter.

Additionally, something that is inspirational is going to have more effect if your surroundings are also inspirational and vibrant such as that in spring or summer.

Likewise, if you want to feel the ambience and energy levels of being in cold 19^th century Victorian London then winter is going to be the perfect time to read something like that, we are of course talking about Sherlock Holmes.

Of course, you can read Sherlock Holmes in the summer but you are going to get a much better mood alignment and energy level match if you sit down by a fire in the winter with a cup of hot chocolate and reach Sherlock Holmes compared to reading it in a vibrant park full of flowers and butterflies.

Light and Ambience

Light is an important aspect that often gets overlooked because of all the other important elements of reading a book.

However, light can play a very important role in how you feel things and light changes across the year from summer to winter.

You can expect very warm sunny tones in summer but you can expect very cold tones in winter and some genres work best in warmer tones of ambient light and others in colder.

Now you can of course get yourself smart lights and change the ambience and the colour temperature in your room but it is not the same as having a colour temperature naturally when you open your windows.

For example, you can of course turn your room Halloween-themed with the perfect colour temperature and the perfect props however that is not going to have the same effect as actual Halloween outside your window.

Seasonal Traditions

We all lead very busy lives and in this modern way of living when we have to work every day, it might be difficult for us to hardly save enough time to read a book.

That is where we come to seasonal traditions and these can be some extra time that we might have in our hands during the holidays which can be the summer holidays, the winter New Year or Christmas holidays.

This is a time when people develop seasonal traditions of reading a book and this is where seasons play an important role in what people select to read.

For example, if you decide to go through all the Harry Potter books then you might choose to read them in the monsoon but you might think to yourself that winter would also be a good time to read those novels.

There is a certain feel associated with each genre and each kind of book that naturally fits in with our seasonal traditions.

Here Are the Best Genres Based on Seasons

Summer

Let’s start the book selections with the summer season and it is very easy to select books for the summer season.

You need to understand what summers are like because summers are about experience and adventure and they are about excitement and high energy.

That is why adventure goes perfectly with summer and science-fiction is also an amazing genre that you can explore during summer.

The best part about summer is that you can try out other things as well that have high energy such as thrillers and you can even try out romance that is light for the summers.

Summers are versatile and that is why you can try out a lot of genres and you will be fine with it.

However, you should not go with something too romantic or emotional because you are simply not going to get that feeling that you might get better in autumn or winter.

Monsoon

The monsoon is the perfect season for romance and nothing works better for romance than monsoon and perhaps maybe winter.

The thing with monsoon is that it is perfect for things like family drama and it is also excellent for things like historical fiction where it is nice to just sit inside and think about times that have gone by.

The monsoon is also excellent for magic and that is why monsoons are excellent for something like the Harry Potter books etc.

However, the monsoons might not be the best time to read something full of high energy and epic sequences such as epics.

This is because the monsoons are a little bit laid back in the essence they are trying to convey and they work best with cosy genres where you can expect rich storylines and themes that talk about human connections and emotions.

However, you can try out mystery in the monsoons as well but the genre mystery is best suited for summers and winters.

Autumn

Autumn is a very special case and very special season where you get vibrancy and colour and along with that you also get mystery and even joy and energy.

It is especially the case with autumn in India where you get to experience all the major festivals that bring high energy to the table.

In a situation like this, you can read things like epics that go perfectly with the high-energy spirituality of the festive season.

This is a season where you can also read fantasy and magic and it is simply because you are going to feel very much connected with fantasy novels and magic realism if you have lights all around you.

In addition to that you can also explore cultural fiction as well as non-fiction in the form of very important historical religious books such as the Ramayana and the Mahabharata as they are perfectly suited for a season like this.

This might be different if you are staying in some other place because then you can read books on mystery and magic and even dark mystery and things like crime thrillers.

The thing about the season of autumn is that it all depends on where you live and the kinds of experiences you have in that season.

Winter

Winter is one of the best times to read books in general no matter the kind of book you read because you can read nearly every kind of book in winter.

If you decide to read classics in winter then you can choose to do so and it would be perfect for you and if you decide to read psychological thrillers in winter then again it is going to be perfectly suited.

You can also choose to read something such as historical fiction and non-fiction and because of the essence of winter, you are going to find it very comfortable to read history.

In addition to that you can also read mysteries in winter and this is the perfect time to do so because of the cold essence of winter that makes it possible to feel the mysterious themes in the best way possible.

However, you should not read something that you might read in the summer such as overly romantic novels and novels that exuberate energy like teen spirit or teen love.

Spring

If you are someone who reads a lot of books on personal development and if you are someone who is into contemporary fiction then spring is the perfect time to do so.

You can think about this spring season as summer of a little less intensity and a bit more charm and happiness and a little less harshness.

That means you can choose to read anything light-hearted during the spring season, be it poetry, adventure or even light romance.

However, this may not be the perfect season to read something of high intensity and high energy.

We hope this blog will help you choose your next book wisely depending on the seasons but there is something even more important to understand.

In the end, It is that it all depends on what you want to read.

If you want to read something high-intensity in spring or even the monsoons then you can definitely do so. The thing about reading books is the freedom associated with it and you can certainly choose to do whatever you want when it comes to your reading habits.

And if you are someone who is willing to publish your novels based on seasons and you would like to release different editions of novels in accordance with seasons then we are here for you.

We are Orange Publishers and we are very well acquainted with the concept of seasonal releases and we understand the importance of seasons in conveying emotions.

We will perfectly time your releases with the exact season you wish for and we will theme the entire release based on the genre and the season.

We welcome you to visit our website and check out everything we do because all over operations are in-house and we can ensure you the best level of publishing experience and quality all under the reliable name of a legacy publishing company.