Category: Uncategorized

Today we are going to talk about ‘Adventures of Ikata and Tikata: Go Green’ by Chitra Raghavan.

This children’s novel is a homage to silviculture and much more. This novel, although which has been classified as a children’s novel, has the capability and quality and unique character of being interesting to everyone of every age group.

Let us divide this review into sub-points on why you should get this children’s novel for yourself and your kids.

HERE IS WHY ADVENTURES OF IKATA AND TIKATA: GO GREEN IS UNIQUE AND IMPORTANT

SILVICULTURE

This is truly one of the rare instances when an adventure novel is created on silviculture and has a very important cause that is guiding the novel.

This is not just a novel that you read for timepass because you are going to derive real-world values that are so basic and important in nature that these values can shape the next generation into understanding and falling in love with nature.

From the introduction of the children with their pets and their toys to the development of their keen minds which allows them to explore nature and care for it, this novel can do marvels for kids who might not interact with nature due to being involved in technology for entertainment and education.

AN UNIVERSAL NOVEL

This is an adventure novel that tells the story of two children Ikata and Tikata, when we tell you that this novel is for everyone it is for everyone simply because it not only talks about the deeds of these two brave children but it also talks about the supporting parentage that they get from their elders.

From their grandparents to their parents as well as other important people can be seen in the novel supporting the very beautiful motive that the children have for doing their green drive in the locality.

We can see positive interaction between the children and the adults as we can see the adults not being too overprotective of the children but being a guide in guiding them to moral lessons about nature and much more.

EDUCATION THROUGH ACTION

This is not like any other children’s novel which has been written just for entertainment because this novel can help anyone get the clear message about caring for the environment.

Just like how Gulliver’s Travels can be categorised as a novel for young minds and also categorised as a political novel, this is the same case with Go Green, but the message here is about nature awareness and understanding.

Chitra Raghavan has done an amazing job of keeping the novel extremely balanced, simple and easy to understand for children and nuanced for adults to derive a message about silviculture.

This has been done so effectively that it adheres to all the important tenants of child psychology, children usually learn more through action than words and complex ideas. And that is exactly what has been done with this novel because it teaches children compassion about nature with a very adventurous and fun and practical demonstration.

SUBCONSCIOUSLY SPIRITUAL

It is always a good thing to imbibe children with spiritual consciousness on their level and this is exactly what has been done in the novel.

The Indian psyche and the Indian ethos is very rich and diverse where human beings have always had excellent spiritual connectivity with nature. This novel has captured this Indianness and transformed it into a simple amalgamation that children can understand.

This is not a novel about children going to the zoo and looking at caged animals but this is about children going into nature and interacting with animals in their habitat and the best part about this is that the animals answer back.

Childhood is a beautiful time when we do not need to differentiate fantasy and reality and children are excellent dreamers as well as believers. If we can inculcate important moral lessons and values in them through fantasy then that will be fun as well as as a very permanent effect in their minds.

Fantasy has been used very consciously and very clearly to make sure children understand what it is to be with nature and be a part of it.

This captures the spirit of India’s soul in a beautifully simple way for children.

EMPATHY OVER SYMPATHY

We can be sympathetic to someone or something without understanding their situation and without feeling their feelings.

However, empathy can only occur when we can put ourselves in someone else’s shoes in order to feel exactly what they feel and that is exactly what has been done in the novel.

The children are not only made to observe nature but feel as if they are also nature and that they must protect nature in order to protect themselves.

This is probably one of the most beautiful themes of this incredible novel.

So, we hope we have given you a definite answer as to why you should buy this incredible children’s novel Adventures of Ikata and Tikata: Go Green by Chitra Raghavan.

If you like her work, you can also read other adventures by Ikata and Tikata and there is an incredible series on these two brave children. She has also authored countless other novels which you should definitely take a look into.

Influencer marking is not only something important for authors but it is a necessity in today’s day and age for authors. You as an author will need influencers to grow your author brand and make an impact in the digital marketing landscape.

 

You will need an influencer marketing strategy to make sure the book influencers do the proper and effective book promotion and the promotion of your author brand.

 

WHY ARE BOOK INFLUENCERS IMPORTANT

 

When you ask the question of why work with an influencer, the answer is social media. Social media platforms are the means are the primary reason why book influencers play such a key role.

 

Influencers have a deep reach within the reader community and influencer audiences can number in the millions, making influencer engagement a necessity if you want to reach deep within the community.

 

So, whether it is author influences or book influences, influencer marketing for authors cannot be ignored.

 

HOW TO FIND THE RIGHT INFLUENCER?

 

• The best way to do this is simply research.  You can go on popular social media platforms and look at influencers who are popular in a certain category.

 

In order to do this, you can search with relevant hashtags such as books or the type of book you write and the genre. You are going to get influencers and the number of views that they have and this will enable you to choose the perfect influencer.

 

• You can also ask your writer friends for suggestions because there might be influencers that they go to and that way you can be more certain about how to approach the influencer.

 

• You can also ask your readers for suggestions simply because there are going to be a lot more readers than a single person and they are going to be exposed to more content than which is ever possible by a single person like you.

 

They will probably give you a few good ideas on which influencers to choose.

 

• Another great option to make sure that you have the perfect influencer for your kind of book and your kind of authorship is to utilise paid tools.

 

We had explained you how to search influencers with the help of hashtags and how to make sure that I influencer is genuinely good.

 

You can do this automatically with the help of these paid tools and they are going to be more accurate because this is exactly what these tools do and that is find influencers.

 

• Another great option would be to ask your network and by network we mean your publishers as well as critics and people from the media that you know and of course, your writer friends because these connections that you are going to get from your network are going to be genuine.

 

 

HOW TO APPROACH THE INFLUENCERS?

 

One of the most important things that you must keep in mind when you are approaching influencers is that you must approach them as formally as possible.

 

Unless you have any mutual connection with the influencer it is always the best idea to approach the influencer as formally as possible because that is how this specified it and if you are going to do so then it will be a sign of respect.

 

It will be like acknowledging their importance and being willing to respect them for that.

 

You must always be ready to have a pitch that you want to offer to them. This pitch should be a concise pitch that contains everything important about you and your work and which book you want the influencer to promote.

 

There are generally two kinds of influencers and there are two kinds of ways for approaching them.

 

• There are going to be amateur influences who are new to this and you must understand who are those amateur influencers because if you start talking about money with them then they are not mature enough to keep it confidential because they are new to this and they can even reveal it for content.

 

You must offer them freebies instead such as the best quality of your book and audiobook CDs and you must give them merchandise and you must promise that you are going to work with them in the future and you must also give them exclusive access to books before launch.

 

• Now we come to the professional influencers who already have a huge audience base and know exactly what they are doing.

 

You must not hesitate in asking them their asking price for reviewing your book. If they mention a price and if you are alright with the price then you can ask them specifics about reach and how many people are going to watch the video and much more because this is a business transaction.

 

After everything is done you must simply go ahead with this plan.

 

 

We hope this blog has been helpful to you in order to understand how to approach influencers and also why influences are so important in the book world.

 

However, if you are someone who is planning on self-publishing your own book then we are here to help you.

 

We are Orange Publishers and we are the fastest-growing and most popular self-publishing book house in India and we do everything in-house from book cover designing and illustration to printing and publishing and we also do copyright and book promotion.

 

We welcome you to check out our services and ask for a quotation.

Every author and writer knows that the reader’s attention is the most important factor in the entire process of literature because readers complete the writer and it is not only important to ensure writing high-quality content but it is also important to keep your readers engaged in that content.

 

We will not tell you how to write an engaging article because you are already experienced enough to be a good author but we are going to tell you how you can use social media and also other means to promote your creative content at the right frequency to keep your readers engaged.

 

Whether you are writing blog posts or you are writing fan fiction or any other kind of online writing such as essays, you must make sure that you follow certain rules that will help you keep the engagement levels up.

 

TIPS TO KEEP YOUR READERS ENGAGED AND INTERACT WITH YOUR READERS

 

· SOCIAL MEDIA

 

Social media is probably one of the most important tools you have in your arsenal when it comes to reader engagement.

 

This has never been the case in the history of literature that you had so many platforms to engage with so many people at a fraction of the cost of traditional means.

 

You must utilise all and every social media platform out there from traditional places such as Facebook to even YouTube where you can utilise the video format and change your content to suit that.

 

However, you must utilise social media. But there is something even more important that you must keep in mind and it is that your content must be rich and not repetitive.

 

You must make sure that you are simply not spamming your story and posts with irrelevant content because that will have the opposite effect on your fans and readers and they can find it repulsive and irritating.

 

Therefore, you must post only when you have something really good to post.

 

· BLOGGING

 

Blogging has been on the internet for so long that it can even be considered one of the oldest forms of literature on the internet. It is a standard way of communicating in the text where there is a simple layout of a strong introduction and a body and a conclusion.

 

If you want to interact with your readers then blogging can be a very standard and amazing way of putting across your views and whatever you want to write in detail.

 

The best part about blogging is that you can have a blogging website and your readers will exactly where to look for new content that will be organised in a chronological way.

This is way better than social media because whenever you want to publish any content on social media your readers will have to navigate through the thousands of other posts and that can get distracting but having a blogging website will ensure that their attention will stay fixed on what you write.

 

· Q&A SESSIONS

 

While you can consider it a part of social media engagement but we have decided to give it an entire point simply for the reason that this is one of the most effective ways of interacting with your readers.

 

One of the best ways of interacting with anyone is to simply engage them in a conversation that they can take part in and that is how you can make sure that they stay interested in the conversation.

 

Likewise, when you want to translate this formula to the online world the best way is to hold Q&A (question and answer) sessions. These sessions can be live sessions where you go live on any social media platform such as Facebook or Instagram or even YouTube and you ask your readers and followers to simply ask questions in the comment section.

 

This will not only ensure that you have a good number of views but this will also help you get new readers and fans because social media platforms promote live streams more than regular posts.

 

And this will be the most practical and the most realistic way of emulating two-way communication with your readers that is.

 

· PHYSICAL EVENTS

 

This is probably the most difficult thing to arrange and this is probably something that will have twice the benefit of any social media interaction.

 

Having physical events means hosting book signing events and also participating in seminars and other events where authors gather to take questions from the audience.

 

It can be organising a program in a reputed book store on the day of your book launch and that will ensure that you not only have a physical presence in the literary world but it will also mean that you will have excellent content to post online about the physical interactions with your readers.

 

You can also utilise these events to give away freebies and readers love freebies.

 

We hope this blog has helped you understand how you can interact with your readers in a meaningful and impact full way.

 

However, if you are really new to the book publishing scene and you want a reliable self-publishing book house to take care of everything from the editing to book cover design and the printing and publishing as well as the copyright of your book then we are here to help you.

 

We are Orange Publishers and we are the fastest-growing self-publishing book house in India and we do everything in-house to make sure that all our client’s demands are satisfied and we even organise physical events and also digital events to make sure that our authors are always in the reader’s attention.

 

We welcome you to check out our services.

Today we are going to talk about ARCs, one of the most powerful tools available to any author including self-published authors.

 

However, before we get ahead of ourselves and ask questions like how to self-publish an ARC or how to market a book using ARCs, let us find out what these actually mean.

 

WHAT IS ARC?

 

The full form of ARC stands for Advanced Reader Copies. These kinds of copies are quite popular in the literary community and let us explain how it is different from a book.

 

Whenever a book is published, it is published according to a plan of the number of books that the author or the publisher wants to be in circulation, this is also the same in the case of a self-publishing process.

 

When it comes to ARCs, they are pre-release versions that need to get printed for different purposes. For the purpose of not regular readers but advanced readers.

 

These Advanced Reader Copies are sent to important people in the literary community so that whenever the book is published there can be a significant number of reviews about the book already on the internet and media.

 

These copies are sent out to literary critics, different book clubs and organisations which are very closely tied to the author, journalists, other authors, bloggers, important people related to the subject of the book and reviewers of every kind including influential Amazon reviewers.

 

However, regular Amazon customers do not get access to the ARC of the book. Nor can it be bought in any bookstore, both online and offline.

 

You can basically think of this as something like a pre-released movie that needs to be sent out to important people such as critics as well as the censor board and even movie theatres for sample and trial reasons.

 

Sometimes these ARCs might not even look like the final product and this is quite common and sometimes they might not even be copy edited.

 

Since the book is not being printed in large numbers, the cost of printing ARCs can be significantly high and sometimes they are even sent out digitally.

 

They can be an excellent promotional tool that will allow the author to promote their book even before it is released.

 

Of course, that goes without saying that you need to send out Advanced Reader Copies for free.

 

Now that we know what ARCs are, let us find out how they can be used as a promotional tool to promote a new book.

 

HERE ARE THE WAYS TO USE ARC TO PROMOTE NEW BOOKS

 

· BLOGGERS

 

When we ask the question of how Advanced Reader Copies help your book reviews, one of the very first people that comes to our mind are bloggers.

 

Bloggers have an amazing impact on the whole online community and that is also applicable to the literary community.

 

Therefore, if you want your book to get noticed online and know how to use ARC copies to promote new books then you need to promote it to the bloggers who are relevant and have many readers.

 

You can gift them free copies and that will make sure that you are sending them out something in a non-biased way simply for review and you are leaving it to their discretion if they want to review it or not.

 

If they like your book then they are definitely going to review it and before your book even gets released you will have very good reviews of your book online.

 

· JOURNALISTS

 

If you want your book to have the same impact on media as it had online with the blogging community then you need to send out ARCs of the new book to prominent journalists.

 

You must make sure that these journalists at the right people for your book and you can use your own discretion on it.

 

For example, if you are writing your new book about cricket then you must send out the Advanced Reader Copies to a sports journalist who usually reviews anything related to sports including books.

 

You must also make sure that you are choosing the right media house that has an interest in the topic that you are writing about.

 

You simply cannot send out a fantasy novel copy to a media house that covers only parliamentary politics.

 

The sky is the limit simply because you can utilise ARCs to great effect if you simply know what you are doing.

 

· INFLUENCERS

 

You might be thinking about the fact that what kind of influencer likes reviewing books because all you might see are influencers reviewing everything except books, but you must know that there is an excellent community of literary influencers online that solely focus on reviewing the literature of every kind.

 

You can also take the risk and send out ARCs to influencers that influence people on the topics that you have written on.

 

The key thing to understand is to only send out things to people that actually have enthusiasm for the topic that you have written on.

 

If you keep on sending out copies irrespective of the person then you can send out as many copies as you want but you will never get good results.

 

· CONTESTS AND GIVEAWAYS

 

A simple way to make sure that there is hype and enthusiasm among the readers for your book and also make sure that this is an incredible promotional moment is to rely on contests.

 

These contests can be in the form of giveaways that you can organise on book websites such as Goodreads.

 

You can also approach literary content creators and ask them to start a giveaway competition and the winners will get an advanced copy.

 

This will of course have to be for free because you cannot charge someone for a giveaway.

 

You must also make sure that you have utilised all the promotional potential of the giveaway by promoting it over and over again and making sure it garners a lot of attention.

 

It is very rare for any regular reader to get their hands on an ARC and that is why this will be quite the thing if you decide to give away ARCs as a part of a giveaway to regular readers.

 

This was the blog on how you can utilise ARCs to promote your new book and we hope this has been helpful to you.

 

However, if you are someone who is looking to self-publish your new book and you are also planning on sending out ARCs but you have no prior experience in doing so then we are here to help you.

 

We are Orange Publishers and we are the fastest growing and the most popular self-publishing book house in India and we will take care of everything from the printing to the publishing as well as the sending out of ARCs to all the relevant people that you want.

 

We also do copyright and we have our own extensive team of book cover designers, editors, illustrators and everything else that goes into book publishing. We do everything in-house.

 

Additionally, we also do book promotional content creation. We welcome you to check out our services.

Before we say anything, we have to say that this book is special and this opportunity is special. It is our privileged honour to be able to publish for such a stalwart as Dr Nagendra Nath Mondal.

 

This book is a treasure for researchers who are not well-funded by the government and who think of leaving the country. This book is created so immaculately that this should be in the hands of every astronomy and physics enthusiast and especially someone who is looking to pursue and follow up on important discoveries with their own pocket money.

 

THE THOUGHT BEHIND THIS BOOK

 

Dr Nagendra Nath Mondal is a household name when it comes to research and physics. He is the person to look towards when someone is willing to advance their research work and that is why he is also the perfect person to have understood one of the biggest challenges for researchers in India.

 

We are of course talking about the lack of funding for research by the government and also the lack of funding for educational institutes and universities when it comes to research in physics.

 

This very problem has led Dr N. N. Mondal to create this book that has critical analyses of important scientific discoveries that are within our planet and also across the universe.

 

This can very well be called an encyclopaedia of research for anyone who is trying to find ideas for research and what better book to choose than from one of the brightest minds of physics in India!

 

WHY SHOULD YOU BUY THIS BOOK

 

There can be a million reasons for you to buy this book but one of the most important reasons that we found while publishing the book is something that is not really seen in a lot of books.

 

We are of course talking about variety and versatility.  If you are someone who is only interested in the characteristics of the solar spectrum and solar radiation and also black body radiation then there is an entire chapter for you.

 

However, if you are someone who is keen about natural disasters and how they occur and also what kind of implications it has on the general behaviour of Earth then there is also a dedicated chapter for that that has a detailed introduction and also a good theory along with a few important experiments based on the Tsunami of 2011 in Japan.

 

If you want to delve deep into the Bose-Einstein-Condensation and if you want to continue your research from this then there is also an entire chapter for this and this chapter contains important experiments on materials and matter.

 

One of the other important reasons why you should get this book is because this book is not simply an isolated collection of experiments about important equations but this book has its feet firmly planted on real-life effects and always has a focus on how different events can have a real impact on the earth.

 

There is even an entire chapter that focuses on the Blue Earth movement and along with that important experiments that can be done to determine if it is in fact solution to global warming.

 

This is also one of the rare books that focuses on astrophysics which in itself is a very new topic in physics but has excellent potential and is also seeing a good surge in popularity internationally. Some even compare astrophysics to being one of the most glamorous fields of physics because of its capability to attract the non-physics folk.

 

This book is full of experimentation and experimental methods and also discusses the results of different experiments meaning that you do not have to do the hard work of finding them out yourself.

 

From the micro to the macro this book focuses on everything that can be even remotely interesting to anyone who is trying to find a topic for research on physics and the value that you are going to get out of this book is going to be far exceeding the price of this book.

 

 

CONCLUSION

 

As a tribute to this book, we have named the ending of this blog as a conclusion just like how the professor likes to end chapters.

 

We would like to state that books like this are still quite rare to come up indigenously and it is books like this that have the potential to revolutionize entire generations into pursuing research with or without government help.

 

If you are someone who is indeed willing to go on this path then we would suggest that you buy not only one but two copies, one to simply preserve and the other one to use daily. This will be a treasure that you are going to cherish for a lifetime and publishing A book of Research on Astronomy and Astrophysics by Dr N. N. Mondal has been an experience that we are indeed going to remember for a lifetime.

A thriller is probably one of the most popular types of literature and it is so engaging to the readers that it creates new fandoms and generates extreme interest and even creates cult followings.

 

However, writing a thriller is a bit of a challenge simply because of the level of scrutiny that the readers put the novel through when it comes to everything from the protagonist’s life as well as the protagonist’s future and also about the villain and everything about them.

 

That is why whenever you are writing a strong thriller that has suspense and mystery, you must make sure that there are no loopholes because if there is a loophole then that can totally crash the sales and your reputation as a thriller writer.

 

So, the question is how to write a thriller or even how to write a thriller novel.  While we cannot teach you how to write and we also cannot teach you how to evade loopholes, what we can do however is tell you a few important tips for writing a thriller.

 

IMPORTANT TIPS TO WRITE A THRILLER

 

· DON’T KEEP IT BLACK AND WHITE

 

What we mean by that is that you shouldn’t make it easy for your readers to identify who is the good guy and the bad guy.  It is a thriller so you can try keeping it grey.

 

This will not only spark the interest of the reader but will be a very realistic portrayal of life because in life as well it is not easy to say it with 100% confirmation that this is a good guy and that is a bad guy.

 

Every good guy has a few bad characteristics and every bad guy can probably have a few good ones. While you can of course make it simple for the reader to understand by making the good guy exceptionally good and the bad guy very bad but the readers will lose interest because they will simply be able to predict the next move. It will be a very basic and average novel.

 

There must be conflict in the minds of the reader if they should completely support the good guy or if they can totally hate the bad guy.  You can add a lot of backstory so as to help the readers understand why someone is being like that and what has made an individual come to this predicament.

 

 

· ACTION, ACTION AND ACTION

 

One of the most important things that you must keep in mind while writing a thriller is that it is the literary equivalent of an action blockbuster movie but much more intense and much more nuanced.

 

Therefore, you must always make sure that you have that novel jampacked with action, and especially when you are starting the opening scene you must keep in mind that it should be hair raising experience for the reader to read it.

 

· IT’S DIFFICULT AS THE PROTAGONIST

 

You must write it in a way that makes a difficult for the protagonist to do anything well, this way the reader will always be in anticipation that the protagonist is going to try again, without knowing if the protagonist is going to succeed.

 

You must litter the plot of the protagonist with obstacles and hardships so that it is not only real but rather intense to find out that the protagonist does not have everything easy.

 

If it’s a story about the hero and a villain then you cannot simply make the hero shoot the villain in the first page, then that will simply make it an interesting post on Facebook, not a novel.

 

· TWISTS AND KNOTS

 

You can utilise everything from narration to obstacles as well as anything unpredictable to make sure that the story has many twists and turns. This will make it unpredictable for the reader and every reader loves unpredictability.

 

You must make sure that the story is unpredictable so that the interest level of the reader is always constant and goes up higher as we reach the climax.

 

This is everything that differentiates a good thriller from any average thriller because thrillers are very common and in order to stand out you must make the plot difficult to predict.

 

· ENDING

 

The ending is as important as the beginning and you must always keep in mind that you must make the ending satisfying.

 

When we say that you must make the ending satisfying, we do not necessarily mean that you must make that ending happy.

 

But you must make the ending a conclusion whether it is good or bad but you must make sure that the ending is shrouded in mystery and you must let the readers interpret the meaning of the ending.

 

You can leave them on a cliffhanger if you want to continue that thriller novel and release a second part.

 

These were a few of the most important tips that you must keep in mind whenever you are writing a thriller novel and if you are someone who also wants to publish that thriller novel then we are here to help you.

 

We are Orange Publishers and we are the fastest-growing and most popular self-publishing book house in India and we are based in Kolkata. We would love to publish the thriller novel for you and we would love to promote it and make sure it is a best seller.

 

We will also take care of everything from the printing to the publishing as well as copyright and much more, we welcome you to our website.

Today we are going to talk about a book that is quite special to us because of the sheer level of nostalgia that it brings and also the immense knowledge that you can gather from it.

Today we are going to talk about a book that is more like a treasure chest for cricket fans all over the world because this book is going to help you know a lot of stuff about cricket and relive the glorious golden age of the 70s to 90s.

We are of course talking about the book “Cricket: A stroll down its glorious memory lane – Seventies to Nineties” by CrickFound.

WILL YOUNG READERS LIKE THIS BOOK?

You might have this question and we too had this question when we heard about the title of the book before publishing because the title states that the book is a stroll down memory lane, specifically the 70s to the 90s.

However, that is not the case because this book is not only going to attract someone who has lived during that time but this book will be even more special for someone who is from the next generation.

This book is special for a multitude of reasons and nostalgia is one of them and the other important reason why you should get this book for a cricket lover is that this book will serve as an encyclopaedia for anyone who wants to learn about the golden age of cricket.

SO, IS THIS BOOK A CRICKET ENCYCLOPEDIA?

Officially, this book is not an encyclopaedia but this book is something much more than an encyclopaedia because this book has some of the finest information curated into a beautiful package.

You can find everything about the history behind coloured clothing in cricket, how white balls came into existence and much more.

You will get to learn about some of the finest cricketing legends to have ever stepped foot on this planet like Sir Vivian Richards and Sunil Gavaskar. This book will also help you learn about some of the heroes of cricket that were forgotten or not are not in the recent public memory such as legends like Mohinder Amaranth and Gordon Greenidge.

IS IT NARRATION OR A HISTORY BOOK?

This is not a book of narration because this is not a book of fiction as this is a non-fiction book. However, this can easily be categorised as a history book for cricket but this is not a history book of your typical kind.

Of course, the book is littered with dates and important events but it is not as boring as a history book and the style of narration is so good that this can even feel like an explainer essay about the history of cricket.

There is an interesting section dedicated to amazing facts and it is so amazing that we cannot describe them without giving out spoilers.

Perhaps you want to know about the time when Gundappa Vishwanath was dropped from the line-up and when this legend was reinstated.

Or perhaps you want to know who is that legendary bowler in cricket who did not play a single test match in India or Pakistan?

The amazing facts section contains interesting information like this and much more.

So, you must be thinking to yourself, this must be a history book, right?  Of course, you can call it a history book but one thing is for sure, no history book will be as interesting as this book. No one will get bored reading this.

SO, WHAT IS THIS BOOK?

This book can be defined easily as the best homage given to the golden era of cricket through a fantastic line-up of chapters and episodes categorised into fascinating topics.

Someone who is willing to learn and educate themselves about cricket can pick this book up as an educational book and forget that this is not an educational book. There are interesting sections such as best captains where you will find important information about the best captains and important information.

This book is also a tribute to one of the most legendary sportspersons in India and our hero Kapil Dev and how he managed to spearhead India and entire generations into believing in sports and making an entire nation confident.

SHOULD YOU BUY THIS BOOK?

If you are a cricket lover or a history lover or you are interested in sports then you should not only buy one copy but two copies of this book, one to preserve and another to read because this is one of the rare times that a book on cricket has been so magnificent without being as thick as an encyclopaedia.

The only complaint you might have about this book is why did it end so quickly; this book is that good.  This book is also excellent if you want to gift this to someone who is as crazy about cricket as you are or if you want someone younger from your family to be interested in the sport.

However, we might warn you that gifting this book without keeping it for yourself is difficult because you will fall in love with this book.

And if you are someone who has really liked the book and is wanting new editions of this book then there is good and bad news.

The good news is that depending on the popularity of the book, CrickFound is going to release newer editions too. The bad news is that it all depends on the popularity but you do not have to worry because the book is already on a steep climb towards becoming a bestseller and you are probably going to see newer versions in the future hopefully.

We hope you have found this blog useful and we hope to see you in future blogs where we bring you information about some of the amazing books we publish at Orange Publishers.

It’s 2022 and video is everything. Everybody is reliant on video marketing from personal brands to government agencies.

Everybody is trying to create high-quality video content complete with animation and voice-overs to simply market their product.

However, the literature community is falling back on it compared to every other industry.

WHY IS VIDEO MARKETING IMPORTANT?

As a self-publishing company with decades of publishing experience, we at Orange Publishers have always tried to stay at the leading edge of everything, this includes marketing.

We have published and promoted book trailers, author interviews and much more from the early days of YouTube to every other video platform out there.

Why you might ask.

This is simply because we could foresee the impact video marketing will have on the readers.

There have always been traditionalists in the book publishing world who had always thought of video as the sworn enemy of the book publishers because the video would replace books.

However, we always thought about video marketing as the most powerful tool to promote books.  It is an extension of the marketing campaign and also a more effective marketing tool than anything else.

 

HOW CAN VIDEO MARKETING HELP AN AUTHOR?

Video marketing can be effective for any author but it becomes twice as effective for a self-published author.

If you are an author and you decide to market your books then you will have an excellent opportunity to create an author brand and promote it through different means.

This can be through a cinematic journey or through simple storytelling.

You can even not choose to come in front of the camera and use stock footage and create simple videos that will explain the plot to the readers.

Therefore, video marketing for authors is always a good thing.

Now that we know that video marketing can be a strength rather than a weakness for authors, we can understand why video marketing for others is important.

Before we understand the author’s guide to social media marketing in another blog probably in the future, let us find out the important tips on how to use video marketing as an author.

 

TIPS FOR VIDEO MARKETING AS AN AUTHOR

 

• SHORT VIDEOS

One of the most important things you must understand is that in 2022 every social media platform has a short video option and they are promoting short videos even more than regular videos.

This means that you will become popular with short videos and get views much easier.

There are short videos on Facebook, Instagram and YouTube and you must focus on making simple short videos not more than 1 minute long.

However, if you decide to make regular videos then again you must not make those videos longer because it is difficult to hold the attention of video platforms.

 

• REGULARITY

Every social media platform and every video platform has an algorithm and these algorithms have certain preferences.

One of the key preferences that is followed throughout social media platforms is regularity.

If the social media platforms find out that you are posting regularly then they will promote your videos more than someone who is irregular.

They simply want the audiences to get a certain degree of surety about content and that is why they will always promote people who regularly post.

 

• AUDIENCE

When you are in the intention for marketing then you must think like a marketing executive and only then you will be successful.

The most basic and simplest lesson that a marketing executive will give you is to always study your target audience.

You already know your USP, now you must figure out which kind of audience is attracted to your work and you must always utilise your videos to attract them.

If you have a good and deep understanding of the needs and wants of your target audience then YouTube or any other video platform will become much easier for you to handle.

You simply need to forget thinking like an author and start thinking like someone in marketing.

 

• SCRIPT YOUR VIDEOS

There is no harm in scripting your videos because even if you script your videos you might be able to make them look real.

There are more advantages to script than disadvantages.

The key advantage of scripting your video is simply that you will not speak more than you have intended to and you will always follow a clear path in the video.

Scripting your video will make sure that you talk about all the talking points and that you accomplish everything you wanted through the video.

These were some of the simplest and most basic tips that can help any author for marketing their video.

If you are someone who thinks that these steps at too much for you and if you are someone who is looking for a reliable self-publishing book house then we are here to help you.

We are Orange Publishers and we are the best publishing house in India and also the fastest growing in South Asia. We do everything from printing to publishing as well as marketing and creating promotional material including videos.

With us, you do not have to worry about anything and simply focus on what you love, which is writing and creating masterpieces, we will take care of the rest.

Check out our services above.