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The COVID-19 crisis has affected various industries. Unfortunately, millions of people have lost their jobs because of coronavirus.

While the overall impact of the pandemic on the global economy has been negative, there are certain industries that are faring a little better than the others.

If we talk of the publishing industry, the crisis appears to have yielded mixed results.

For instance, have you realized how much content you have consumed over the last 3 months? The COVID-19 lockdown has seriously changed the content consumption pattern.

No, we’re not just talking about binge-watching Internet news, web series and listening to audiobooks. But, there are reports of book sales surging.

Why?

Because people stuck at home during the lockdown need entertainment. While some look for entertainment, others looked for ways to expand their knowledge.

Let’s take a closer look at how the pandemic has impacted the different areas of the publishing sector.

 

Printed books

The rise of the ebook has divided book lovers. While some like the smell and feel of a good old paperwork, other like the portability and convenience that come with ebooks.

But, this is a never-ending debate. Print loyalists have their own opinion and ebook enthusiasts have their own.

However, the lead that print books had over ebooks in 2019 has been affected by the COVID-19 crisis.

Ebook sales have flourished, but the widespread closure of bookshops, libraries and schools have put a dent on the print sales this year.

Unfortunately, this dip is affecting publishers, authors and bookstores relying solely on the sale of print books.

One of the ways to counter this is to start selling the books online.

Audiobooks and ebooks

Ebook distributors, as well as, publishers have seen sales increase since lockdown orders went into effect.

Ebooks across all platforms have seen a huge surge in their sales. Also, more and more ebooks are being downloaded.

Audiobook distributors are also noticing similar effects. Although, during the first few days, there weren’t many listeners. But, as the stay-at-home situation prevailed, more and more people turned to audiobooks.

A lot of audiobook distributors are noticing engagement like never before.

Academic publishers and brick-and-mortar bookstores are not experiencing such positive influx at the moment. The reason is understandable. With even schools shifting to digital platforms, the need of the hour is digital libraries.

Sadly, nobody knows when the situation will get settled or if we would ever go back to the old normal. What we have to do now is adjust and embrace the new normal.

Are you an aspiring author or novelist? Do you want to know what your options are for the new normal era? Talk to Orange Publishers. Let us collaborate to help each other.

Fiction is a popular genre for children’s books. Kids are imaginative and constantly curious about everything, and books are one of the best ways to feed their imagination and calm their curious mind. Also, parents are always looking for new ways to keep children busy or help them learn new things, and books are the ideal option.

You might think that writing a children’s story book is easy.

But, it is probably one of the hardest things to accomplish. Children are a tough crowd. Not easily pleased and very easily distracted.

So, if you are going to write a book that children simply cannot put down, you need to follow these tips.

• Decide on a specific target audience for your book

The term ‘kids’ ranges from 1 year olds to 14 years and up.

But, you cannot expect a 1-year child to enjoy the same level of complexity as a kid aged 5 or 6. Also, by the time kids are 8 and up, they develop an acute urge to learn new things. When they’re 14-years and more, they begin to read more complicated texts and are interested in stories that have a depth.

The words you choose, the plot, theme and characters – everything depends on your target audience.

May sound like a lot of work, but you have to study the phases of learning that children go through to find your target audience.

• Be at your creative best when writing a children’s book

Kids are curious. They are not driven by genre, but pick up a book that drives their imagination wild. This is why The Lion, the Witch and the Wardrobe by C.S. Lewis is still in demand and even got made into a film – The Chronicles of Narnia.

Do you want more examples? There’s Harry Potter, Beauty and the Beast, Black Beauty and more.

What all of these books have in common is creativity. All of them are fueling the imagination of children and taking them to the edge of their seats.

So, put on your thinking cap and be as creative as you possibly can!

• Educational elements are welcome, but don’t be to preachy

Children (even adults) don’t like to be preached. Kids have an innate ability to spot a moral lesson immediately.

Yes, you can try to teach kids about something important in life, but the tone of your texts should not be such that you’re teaching them.

You can write about ordinary life experiences and put an imaginative twist to it to make it palatable for the children. Basically, even if there is a lesson somewhere, children should have fun while finding that out.

• Think about how the text will sound when it is read out aloud

Typically, children below the age of 7 or 8 like to listen to stories rather than reading it themselves. The book is usually read by a parent.

So, frame sentences in a way that flow well together and has a rhythm to it when read aloud.

Impressing kids is a tough job. You will hugely benefit by observing kids belonging to different age groups before you start writing a children’s book. All the best!

Need any help publishing your book? Orange Publishers is a phone call away!

The past couple of months have been the most trying for all of us. In every part of the world people have been dealing with this invisible virus which has disrupted life, business, travels and every single day. There is probably no individual in the entire planet who has not been affected in some way or the other. Even children have faced difficult days. People have been confined to the homes. Lots of business have seen bad days and analysts say that the worse is yet to arrive.

At this point, The book “JoySutra – 19 Amazing Sutras to get a Life Extraordinary” came in like a ray of hope. It helped me to go through each and everyday and kept me motivated.

“Life has its share of ups and downs. Challenges are a part and parcel of any individual and challenges can be overcome if one is prepared to face it. Some challenges are difficult, but not impossible. So, catch your breath and continue again after a break. That breather will assist in giving a boost to achieve the goal and get over the challenges. Prepare yourself for challenges. Get over all the inhibitions, languor and gear up to be motivated.”

These couple of months have been like a break. Nature has taught us to value life, not take things for granted and spend time with family. It has taught us the importance of life, of family and the worth of nature. Nature too has reset. When we come out this phase, I know that I will emerge a better person and I will be motivated. I will be realistic in my approach.

According to the author, we need a goal for charity and spend time with senior citizens. And I did exactly that. These months I made it a point to contact all my relatives and speak to them. I made promises of meeting them when the situation changes. Shri Deepak Ranjan the Author of JoySutra motivated me. In fact, I realised the joy I received was much more than the joy I gave. This pepped me up like wow. I am thankful that I now have my own copy of the book “JoySutra – 19 Amazing Sutras to get a Life Extraordinary” on my Amazon Kindle.

Here is the link for you:

More than often, life finds us at crossroads. Some paths are easy and some are very difficult. We have to make a choice. Some of decisions are to be made in a haste and the consequences of these decisions may have a long-term effect on our lives.  It may change our thinking, approach to life and subsequent conclusions. There are challenges faced in the professional front or at a personal level.  There are differences in opinions with colleagues, associates or even family members. We are left at an intersection wondering what to do. Is the decision taken right or wrong? Am I doing the right thing? These questions niggle at every juncture of life. These are cause of sleepless nights, anxiety and stress.

This motivational book, “JoySutra – 19 Amazing Sutras to get a Life Extraordinary” by Deepak Ranjan is like a torch in darkness. It is like the invisible hand that walks you across the cobbled path to a smoother road and assists to take the decisions. The sutras are simple and easy to comprehend. The examples and illustrations are from the daily walks of life. Hence makes it relatable. The language the author has used is simple, humble and unpretentious. There is a feeling of belonging in his language.

The sutras aim to aid and ease the process of decision making. It gives us a clarity in thoughts. It gives us that power to take a decision and stand by it. To be able to validate it and not feel miserable about it later in life. It is very important to maintain a rational mind while taking decisions and that is exactly what the author does. Makes the journey pleasant. Assists in decision making with ease.

I am really grateful that I got hold of the book “JoySutra – 19 Amazing Sutras to get a Life Extraordinary” by Deepak Ranjan. It has given me the joy of decision making. And now, I can proudly say that I have made the right choice.

Here is the link for you:

Every TV series or movie (or even a book) begins with one thing – an idea. The idea can be original or inspired from a book, movie or even real-life stories.

It doesn’t matter if your idea is vague or if it’s any good. It is a start.

The very first step to scriptwriting is putting down your idea on your laptop or piece of paper immediately so you don’t forget. You don’t need to write perfect sentences. Just write down your idea in the best possible way that you can understand and move on to the next step.

Pre-write

Nail the pre-write. This will help you in the final scriptwriting process. When you have all the points jotted down, you will have a better chance of not giving up and finishing your script.

In this step, you need to put down the following things:

• Identify, as well as, design your main character or protagonist
• Take your time to build the primary conflict
• Put down the main points of the story and structure it. Put them in sequence so you know the scenes that come one after another.

You can call this stage as creating a rough draft and just assembling your ideas in one place.

Script formatting

There is a standard way of writing a script. Not many aspiring writers realize this.

One of those formatting rules include using Courier font and 12 pt. This is going to indicate the reader that you are well-versed with the formatting rules.

This is important, especially if you plan to send your script to a production company or enter a fellowship program.

Create the premise of the story

You need to come up with a unique story premise to capture the attention of your reader. Your story can be a tale of loss and love. But, there should be a unique hook, which makes your story different than the rest.

Having a novel concept is one of the most important considerations of writing a script. If you write about the same things that have been shown before, your readers will lose interest.

But, you can represent an old story with a modern twist. So, think very carefully about the premise of your story.

Development of the character

Most script is about following the story of the main protagonist. Sometimes, there are several main characters.

It doesn’t matter if your script has one main character or several, you need to develop the character/characters in a way that your readers get engrossed in his/her journey. Your readers must go on a literal or emotional journey with the character/s of your script.

You need to spend a lot of time in developing your character. The story must evolve and transform with the main character. Often, writers make their main character passive and that makes the readers lose interest.

When it comes to developing your main character, you can ask these questions:

• Who is your main character and why?
• What does the main character want?
• What is stopping the character from getting what he/she want?

The questions will act as compasses. They will guide you towards making the character interesting and also give ideas for your pot development.

Development of the plot

Nobody likes a plot that is dragging and beating around the bush. This will kill the interest of the readers.

Even if your story is very common, you need to develop the plot in a way that keeps your readers on their toes. Always guessing what will happen next. Keep them unaware and that will make them interested.

Your plot must build tension and lead to a compelling climax, which should then lead to a gratifying solution. Though, you can also keep your story open-ended as most writers are leaving it that way and making readers use their imagination.

Open-ended endings mean there can be more than one possible ending. Keep your readers guessing even after the movie is over. But, for that, you have to have a solid plot structure.

Dialogue of the script

How your characters interact with each other is crucial. The story will be told to the audience through the dialogues.

While it is crucial to maintain a tone of realism, the dialogues should also be entertaining sometimes to break the monotony. Every dialogue should move the story along.

There might be instances where you have to introduce characters through dialogues. So, remember that this is not a one-day work.

It might take weeks to perfect dialogues between your characters. It is important that you do not give up.

Final words for aspiring script writers

These are only the basic of scriptwriting. For writing a successful script, you have to work on word building and build your vocabulary. You also have to watch a lot of movies and read a lot of books.

You might even have to take courses on character and plot development. There are more than one way to represent an idea and your creativity should shine through your script. If you need more help, you can reach out to Orange Publishers. We have a team of scriptwriters who can either guide you or offer to write the script for you, but stick to the idea given by you.

The worth of a Good Product requires it to be evaluated by a Customer base or audience. To achieve that an even better launch and marketing strategy is required. Likewise, with book launches any writer and publishing house requires a custom plan to launch individual books as this not only acts as a morale boost to the writer but further strengthens the roots of the readers’ and writers’ community.

Here is a simple easy to follow guide consisting of Before During and After LAUNCH STRATEGIES that will allow you to compete with the existing book market and even with existing bestsellers.

BEFORE BOOK LAUNCH –

• Book Description – A good book description should be short, catchy and should reveal the essence of the book and not the exact plot.
• Keywords – That’s when we come handy as our team of analysts access the current market conditions to allocate specific keywords that will ensure the best possible rank for your book.
• Category selection – This although may seem trivial but is vital to the book’s performance.
• Uploads – This includes the original manuscript and the book cover. This step also includes the recording and reviewing of the audio book of the manuscript.
• Launch Price – This is crucial as a good book without a good price can lose a considerable potential market share.

DURING BOOK LAUNCH-

A book launch can be done in a series of steps. Generally, it is safe to proceed with a book launching ceremony that showcases the theme of the book and the ethos of the writer. In a book launch the writer must be physically present and engage in a healthy discussion with the readers. This will also help in the positive public character formation. Regarding the planning and program, the writer must consult with the publishing house and take into account their experience and expertise in planning the program. Eminent writers, journalists, news outlets peer reviewers and students and other literature personalities must be provided with an open invitation cordially. During a Children’s book launch event, children must be invited and the writer should interact with them and ask their opinions.

The writer should target the world’s biggest online bookstore Amazon as it ensures he has the biggest market in his fingertips. Every book sold in Amazon increases the rank of the book. Amazon prefers products with consistent sales records as a steady organic sales growth is better appreciated by the amazon algorithm.

AFTER BOOK LAUNCH –

The Writer’s work doesn’t stop after the book launch. They should start work on the next book. The Writer should remain active in all the social media platforms specially in Twitter and be responsive to all the queries of the readers. The Writer should also focus on building connections among the writers’ community and the fans community and should have focus to be a frequent voice among them.

People think that writing a book is the most difficult until they have to come up with the right title.

Titles of a book has the same effect on people as appearance has to eating food.

Surprisingly, coming up with the apt title is one of the most difficult part of finishing a book or novel.

Wondering why?

Titles act as the advertising hook. You need to nail it!

Also, titles are what readers look at when making a decision of purchasing a book.

Struggling with coming up with story title ideas?

Here’s a few ways to generate great name for a novel or book.

Make use of a book title generator tool

There are a number of title generator tools available on the Internet.

If you are someone who lacks the inspiration, book title generator based on plot and such other tools can help you big time.

With book title generators, you will get a broad range of names to choose from.

However, some of the names might not make any sense. You need to make a list of the titles that you like and shortlist it from them.

Basically, do no rely entirely on the title generator tool. Use the tool to get inspiring and creative novel or poetry book title ideas.

Book title must include a solution

Readers do not look for books that will confuse them further. They want books that will provide them with a solution.

If your title gives readers a clear guarantee of results, they will be intrigued and convinced to buy book.

Catchy and clear subtitle

Subtitles help to further clarify the title of the book and helps readers in getting the complete picture of what your book is about.

Subtitles can offer the readers an explanation of the outcome that they might get after they finish reading the book.

So, even if you are playing with words for your title, ensure that the subtitle simplifies it.

Come up with a unique title that will be hard to forget!

If your title is boring, you can expect your book to be forgotten just as soon as it has hit the shelves.

You have to genuinely make an effort to come up with something snappy, creative and unforgettable.

But, your book title ideas should not be completely off-script.

You need to keep in mind the subject of your book and accordingly come up with a title.

Come up with something fun. Play with words or ideas. Something that’s clever. Such titles will easily catch the attention of the readers.

As a rule of thumb, you need to come up with book titles as per the genre. The title has to resonate with your target audience and your book genre.

For instance, romantic poetry books calls for titles that are in dreamy language, but an action novel will require strong words.

And keep in mind the interest of your readers. You need to tickle their interest and mind.

Are you still struggling to come up with an appropriate title for your non-fiction book, fiction novel or ghost story? Contact Orange Publishers.

So, you have written a book and want to get it published? It is normal for you to feel nervous about making the wrong decision, especially if there are so many publishing options available.

To protect you from making a wrong decision and wasting a lot of time, we have given below information about two of the most popular publishing choices – traditional and self-publishing. Take a look.

A rundown of traditional publishing

You must all be aware of what is traditional publishing. It is where you finish your manuscript, send it to a traditional book publisher and eagerly wait for their response.

This response might take weeks or months to come by. You have to patiently wait.

If you get a response at all, there are chances that the editors of the publishing house will want to make massive changes to your manuscript to keep up with their target audience.

Also, your manuscript will be in competition with so many others!

This is where self-publishing has changed the game…

The publishing scene has changed and for the better.

The industry has embraced self publishing to traditional publishing, thanks to the development of online marketplaces like, eBay, Amazon and Flipkart.

With self publishing companies, you can publish and distribute your book everywhere, regardless of what the traditional companies think. Below given are a few reasons that make self-publishing a better choice than traditional publishing.

1. No need to wait for permissions

You have an idea or a story and want to share it with the world. You do not need anybody’s permission when you take the self-publishing route.

You decide how and when to publish your book, your audience and your success.

And never think that your book has no value because a traditional publisher rejected it. Harry Potter was rejected by 12 publishers!

2. Book can be published quickly

If you take your book to a traditional publisher, it would take years for your work to be published.

With self-publishing, your work can get published quickly. You can distribute it online or make physical copies and distribute it to bookstores.

It depends on how fast you want your book to be published.

3. The earnings are yours

Traditional publishers give the authors an upfront amount for publishing their books. However, once the sales is rolling in, the authors are only given a small amount.

But, with self-publishing, you can expect to get a much higher royalty for your work.

4. The creative concept is yours

Traditional publishers always try to edit too much and put too much of their own thoughts. This kills the creativity.

If you want to keep your creativity alive, self-publishing is the way to go.

In self-publishing companies, the editors, designers and everyone on the team will be cheering you on and giving your thoughts and ideas the priority. They will only check the grammar, spelling and the format.

Your originality will never be lost.

So, before you publish your book, decide what you want out of it. Keep in mind the above guide to self publishing and make your decision.

For more information, Orange Publishers is a phone call away.

In this era of digitization, making children to read books is quite a challenge for parents. Thanks to computer games and smartphones! As the technology advances, children are increasingly becoming more glued to the screen than to the page. However, if parents do an effort to make reading interesting for kids with fun activity sessions, then they will also start loving books as their elders do. Here’s how to do it.

Start early

Children get the habit of imitating their elders as they grow up. So if your child watches you reading, he will definitely try to imitate that too. But don’t wait for that. You must start reading to your child as early as when he is six months old. This is the time when a kid’s visual and auditory senses begin to grow. So, buy some picture books or 3D pop-up books and read to him in an interactive way by making movements.

Turn reading into a fun session

A child develops his audio-sensory abilities as he grows up and forms a perception about the things and people surrounding him. So, make reading a regular activity for him, but with interesting fun activities. Take a small book that offers some learning activities. Some books come with instructions for parents on how to make the reading more appealing and interactive for kids. These will help you engage your kids in reading. Also, you can ask some easy questions while reading and make actions and movements to encourage them for further reading.

Choose picture books

Picture books are ideal for children since these help them grow their basic understanding and the ability to identify objects by their sizes, shapes and colours. Pop-up books are also a great way to narrate a story and at the same time giving kids an in-depth understanding of basic objects.

Make a cozy reading space

Creating a reading-friendly environment is also part of developing the habit of reading. For this you can decorate a room with funny words, glow-in-the-dark letter and cartoon characters. Providing your child with a proper reading space will get half the work done.

Get your child audio books

If your kid doesn’t like to read himself, then audio books are a good option. It’s a great way of telling a story. This concept came from Charles Dickens who wrote some books that needed to be read aloud. If your child can’t keep attention for long, listening to audio books can sure help. Many Book Publishers publish fairytales, myths, poems, music and historical tales in form of audio stories exclusively for kids.

Join a book club or start your own

Widen up your child’s social circle and allow him to meet different people and interact with them. You can do this by enrolling him and yourself to a book club. There you both will meet people who have wide interest in books. However, you can also start your own book club with some other parents and their kids. Pick a place and time for the meet-up and have an engaging session with kids and parents.

Go to libraries together

Books are a man’s best friend and what’s best place to find them than libraries? Take your child to some iconic libraries in the town and enroll him into one that has a good children’s section. Both the collection of books and reading atmosphere will offer him a pleasurable experience.