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Tips to find the right audience for your book

Are you a struggling writer? Do you want the world to know your articles? Do you think you have the capability to reach out to a wider audience? Well, then you surely need to read this blog.

Do you know what the first step is? Well, you better know it then!

Find the target audience!

Always know one thing straight, your art will be appreciated by a group of people with similar taste preferences. Never expect that you will be appreciated or understood by all. A lot of negativities, Nah? Well then there is an entire bouquet of positivity, we are placing for you! Finding the right audience is not that difficult as you assume it to be.

Step 1:

Choose the genre of the story very selectively

Breaking this into the simplest terms, means that be very particular with the niche of the book. Your art is your creation and nobody should have anything to say about it but you can choose a genre and make it work by being DIFFERENT! Stand out from the crowd with your unique creations.

Like take a simple example, if you want to target today’s youth, then the topic has to match with this demographic structure! You obviously cannot expect the majority of today’s youth to fathom your deep knowledge of the universe that is etched inside the book in the form of alphabets. Rather, a majority will love reading content that they can relate to, say a book that talks about ambitions and success and something more general.

Step 2:

Be very clear with the age group of your target audience

Keeping in line with what has been elucidated above, this is again one of the most important things you need to keep in mind while sensitizing your target audience. There are only a few masterpieces that can rock in any age group. The basic thing that you need to keep in mind while choosing your target audience is the type of storyline of your book!

Every age group has a different maturity level that will have different content cravings. To suit all of them is what would make you a genius! But if you want to make it age-specific, make it more general for wider coverage.

Step 3:

Maybe take a stroll to your nearest book market!

Just check the bestselling books and the ones that are trending among the readers. Check the selling numbers of the books in the book stores of the market to get an idea about the niche that people are attracted to.

Step 4:

Make changes to your storyline if you find any loophole

The creation of a book is just like giving birth to your child! If you are an aspiring author, just make sure that you check and recheck your story and see if it pleases you as a reader. If it pleases you, the world can change its perception, if not, then you need to change it!

Step 5:

Advertising

Advertisements come at the first and also at the last! Advertising your book with the target audiences on several social media platforms will make your book grow its outreach. Your advertisements will be promoted to those readers whose social media algorithms match with the type of your content!

Drumrolls For A Grand Success…

These are the 5 basic steps you can follow to find the right audience for your book! If you need a little bit of motivation then just know that You Have The Potential Of A Massive Hit!

Looking forward to your magnum opus. Till then focus on your writing. And if you are still overwhelmed, then Orange Publishers is always happy and ready to serve you. Connect with us now for a no-obligation consultation. Have a good day, Creators!

Audiobook Publishing: Time to List Your Publish at The Audiobook Club?

The past belonged to the audiobooks. Starting from the Veda in the east to folk epics of Homer’s Illiad in the west, saints and bards passed down the invaluable treasure to generations with audiobooks. Audio literature can be traced back to the epic Sumerian poetries that sang the courageous deeds of king Gilgamesh. The folklores continue to echo their ethos today to all literature lovers.

Paperbacks seem to have had their ravaging monopoly in the bookworms’ industry for a long now. But in the recent past crushing the monopoly has come the Audiobooks. In our everyday hectic schedule, we, the souls that yearn for an escape 24/7, have been shifting to audiobooks. Whether you are managing your chores or doing some boring desk work, the audiobook trend 2021 can sparkle colors of joy and escape in a blink.

Who Is the Winner? Let’s Go Through Some Stat!

Let’s play a small quiz.

Question: Which book format has recorded the highest rate of growth over the past 5 years?

Option 1: Audiobooks

Option 2: eBooks

Option 3: Paperback Books

For everyone who chose option 1, yes you are right! Except for cavemen, we all have seen the upsurge in audiobooks in recent times.

Give it a thought if you can not relate. What were you listening to while working out, or when you were stuck in the traffic? Who is your favorite mindset coach? What keeps you motivated as a solopreneur to get back to your desk every day?

Podcasts, audiobooks. This medium is taking all the old reads by storm. People are shifting from blogs and paperbacks to podcasts and audiobooks on EarPods.

Do you know America recorded a 3.5 billion dollars market in Audiobooks? And the audiobook popularity statistics is growing by 30% every single year.

You must be wondering should all the self-published authors now put their books up on iTunes, Spotify, or Audible? Is it going to be complicated? Will it affect the royalties? Where to start? Sit back, because we have got you covered, Creator!

Audiobook: Who Should NOT Make One…

Before we begin, here’s a disclaimer. It is not for you if it is:

  • A book of references
  • Book of quotations
  • Image-laden book
  • Picture Book
  • Travel Guide
  • Culinary Book

Why Should You Start with Audiobook Publishing Now?

Because you do not want to leave revenue on the table. There millions of listeners out there worldwide. The growth insight is unimaginable. So, if you have any of the following types of books to list, go for it now:

  • Spiritual
  • Self Help
  • Mystery and Thriller
  • Fitness and Health
  • Sci-Fi
  • Fantasy
  • Business Coach
  • Romance

Creating An Audio Book

The audiobook industry statistics 2020 has shown an explosion. Then, why is not everyone going for it?

  1. There is a myth it is extremely difficult to do.
  2. There is another myth the cost of publishing will be extremely high.

But trust us any novice can do it. Here are the two best options you can consider trying.

Paid Production 1.       Hire a freelance audio artist.

2.       They will record the book for you and send you the audio engineered, and publish worthy.

3.       Get your book ready with all the rights for a booming revenue.

 

Self-Recording and ACX Publishing 1.       Get yourself equipped.

2.       Learn the nitty-gritty recording techniques.

3.       Invest some time in creating the final audio file.

 

We recommend the first option for quality production. However, if you choose DIY, here’s a small guide for you. Stay Tuned!

DIY Audiobook Self-Publishing

Step 1: Get the equipment right. You can not start recording just on your phone. Get:

  • Good mic
  • Pop screen
  • Audacity or GarageBand

Step 2: Have a proper Space Setup. Dampen hard surfaces around, cover areas in front and at the back. Do not forget soft covering.

Step 3: This is the vital step. The recording might not be as simple as it seems. Here are some crazy hacks.

  • Eat Potato chips before you start. This helps in keeping your lips moist.
  • Put lip balm.
  • Keep water handy.
  • Reread the section you recorded last day. This ensures uniformity.
  • Try having the same schedule for recording every day.
  • This also increases the audio uniformity.

Step 4: Hire an audio engineer. This is a compulsion. Do a quick job posting on Fiverr or Upwork.

Step 5: The final file must be of ACX standard.

Step 6: Now that you’re all set, Happy Publish!

Popular Publishing Platforms

·         Anyplay

·         Audible

·         iTune

·         Bokus play

·         Audiobooks NZ

·         Chirp

·         Bidi

·         Nextory

·         Audiobooksnow

·         Fuuze

·         Ubook

·         3 Leaf Group

·         Nook

·         Storytel

·         Bibooks

·         Axiell

 

 

Here’s a bonus on where to promote:

  • Goodreads group
  • Reddit threads
  • Facebook Book Giveaway Groups
  • Facebook groups for Audiobook Promos

Wrapping Up

We might call audiobook publishing a modern trend but it is the most ancient literary form: oral literature. Audio stories have been famous in the recent past when radios and transistors were on-trend. An audiobook enhances the power of wordplay with music and effects and gifts the world a universe of fantasy where plays a plethora of emotions like sweet cherubins, without eye strains at the end of a busy day.

Self publishing can be hectic and we cannot agree more. How about we give you the best solution?

Connect with the #1 publishing agency on Kolkata, Orange publishers, and get:

  • The final audio file (Recorded and Engineered)
  • Promotion Strategy by Book Marketing Ninjas

Let’s make it happen. See you inside, Creator! And congratulations on the upcoming hit we will weave together.

 

 

 

Guide To Creating Your Book of Poems: Publish and Market

Publishing seems like an ocean of tasks, starting from assembling, writing the manuscript, designing, presenting, printing, protecting Intellectual rights to marketing.

What if we give you the simplest guide to publishing your very own collection of poetry without undergoing all that mess? All you need is, invest a little bit of your time in this blog, and develop with us the right mindset. Let’s embark on the journey to publishing your bestselling book of poems.

Quick Prep Up

In today’s world authors have a plethora of options to get their works to read. It is you who needs to choose the platform for your publication. There are primarily three presentation styles:

  • Paperbacks/ Hardbacks
  • Chapbook
  • Blogs / e-books

Hardback and paperbacks are the most common formats. The world still relates published writers to physical copies. However, the terrifying cost giant makes this option not feasible to many of us. Content dumping, long work hours also add to the cons.

Do not get disheartened. Saying goodbye to all troubles of paperbacks comes the Chapbooks. In the early 19th century, during the Industrial Revolution, this form of publication came into existence. Modern Chapbooks are around 40 pages, and are typically used for light-weight publishes like poems and short stories. If you have a little, power-pack collection of poems and a budgetary constraint, this is your ideal option.

Blogs have still not made their way to being recognized as a “publication”. But Blogs are dead is the absolute myth. If you believe your work has potential, a blog can make you an overnight sensation. Without any cost, you can get your poetry published across multiple platforms and protect your intellectual rights.

The E-book is our favorite replacement for traditional publishing. This digital paperback also lets you update your book even after release. Restricted rigid content is so yesterday when you can publish and keep updating your book for all your fans.

Footstep to Publishing

Now that you have chosen the form of publication, here are the easy steps to doing it.

Selection and Organization of Poetries

Figure out the organization you want. Shortlist your favorite creations. Make your family and friends the first readers and make a power-pack list that goes to your book. You can choose a poetic anthology or have all genres in one publish.

You can always choose a hand-written manuscript if it feels closer to your heart. Arrange your works logically. There must be a chronology that should not be absurd. A good structure sells better because a reader tends to suggest to their friends those books that adore their delicate emotions than ones that do not value them.

We love poetry in chapbooks. So, we will add some extra value-bombs to make you a successful book of rhymes.

Making a Chapbook

Go to any supermarket with a tiny budget and you can make a chapbook just for yourself. Buy the following stationeries (you have most of these at home already):

  • Cardboard (you will make the cover with it)
  • Sellotape
  • Binding Twine
  • Colorful papers
  • Scale
  • Scissors
  • Hole Puncher
  • Manuscript paper

Create an aesthetic that suits your theme of work.

Step 1 The Cover

1.       Take a standard size chapbook paper. (4.25 * 5.5 inches)

2.       Cut an inch extra on sides for a snug to fit the papers.

3.       Create an aesthetic cover design. You can ask a friend to doodle or scribble a cover that conveys the theme that’s inside.

 

Step 2 The Papers

1.       Carefully number each page.

2.       Do not use both sides of the paper.

3.       You can use one side for relevant illustrations.

4.       Remember to make each page appealing.

Step 3 Binding

1.       Arrange the papers nicely between covers.

2.       Punch the hole carefully. Do not cut off through your writing or illustration.

3.       Use a binding twine for firmness.

Publishing and Marketing

Now that you have a chapbook or a collection you have already shortlisted, getting your work noticed and recognized becomes your main focus. Register your work with the maximum possible number of competitors, to get a payoff for your labor. Popular publishers have noticed such chapbooks and approached budding poets to get their poetry books published.

Being the Social Poet

Digital Marketing is the umbrella for promotions. Show up on various social media platforms, participate in trends, get noticed, and create your brand. Your Instagram can take your work by the storm. The power of social media has been proved time and again and being a digital bookseller has made authors and poets famous and successful across the globe.

Wrapping Up

Self-publishing is an amazing choice. But when you invest all this time and energy, you want to be a bestselling author or a poet.

Choose smart publish. Collaborate with an affordable, and successful publishing house, like the Orange Publishers, and get ready to make your dream a reality.

So, which form of publication did you like best? Share with us and best wishes for your next bestselling hit!

Questions To Ask Before Using Copyrighted Work

Plagiarism is a sin and you do not want your hands like Lady Macbeth’s when you are in the world of content creation. But Gosh, that one perfect background score would have made your post perfect and top-notch! How do you get that?

We can guide you with Copyright laws, basics, its infringement, and the Copyright Right Act you ought to know. Stay tuned!

 

Copyright Permissions: Fair Use, Avoiding Violation and Bans

The rules vary from country to country. Our expertise would be mostly based on Indian Copyright Laws. Make sure to check your country’s Copyright Act.

Fair Use

It is a fair use when:

  • You use it in non-commercial posts.
  • Write review/ report.
  • You put facts, data, news, or information for reference.
  • You create an adapted version of the copyrighted work.
  • Your content in no way affects the market worth of the original content.

Copyright: Can and Can’t

Contents you can copyright include:

  • Any piece of literary work you have created. Includes books/films/stories/ideas.
  • Blogs are written in your domain.
  • Any sort of merchandise for promotion of your product.
  • Website

Contents you cannot copyright include:

 

Questions You Must Ask Before Copying

To be fair and clear and yet be inspired in your creativity, there are some questions your mind must have a clear answer to, to save yourself from copyright infringement.

  1. Does the law permit me the use?

The Indian Copyright Laws date back to 1957 when the Act was officially drafted. The Act states that any author can claim first ownership of their work and can copyright the content. As per the law of Singapore, the author automatically gains a right to tangible work forms. So, always remember to check your country’s laws before using such content.

  1. Do I have clear-cut permission for using copyrighted content?

You can avoid getting into a pickle, get permission granted. Try to be polite and gentle in approaching the creator. Good behavior goes a long way.

  1. Am I going to use it for promotion?

If you use copyrighted content for promoting your own, Good Lord that’s a red flag as a creator.

  1. How much can I use?

Fair use can be argued upon if your creation is 90% or more free from plagiarism.

  1. Am I duplicating the Copyrighted content or taking inspiration?

If you are duplicating anyone’s work for your publicity, it is highly unethical and goes against the law.

  1. What is the Copyright term?

The duration according to the Indian Law extends to a maximum of 60 years.

  1. Is Copyright Infringement punishable?

In our country, the offense can lead to 6 months of imprisonment apart from a fine of as much as Rs. 50000. The forfeiture shall be doubled in case of a repeat offense.

  1. What shall I do if my content is plagiarized?

You can always approach the jurisdiction for grievance redressal and claim author credit.

 

Our Advice

Always be alert about violation of contract, publicity rights, defamation, and just like responsible creator respect what others create to build a strong community where you and others can co-exist to grow. Share with us if you have any further queries. Orange Publishers will be happy to guide you.

Book Fairs – A Powerful Way to Promote and Sell Your Book

Book fairs and literary festivals are community-centered events that act as an intermediary between authors/books and book lovers. 

So, have you recently finished self-publishing a book and thinking of ways to market your book? While we’re not negating the importance of social media sites, book reviews, giveaways, book launch events, author interviews, and the entire book promotion shenanigans, we merely hope to introduce you to another platform that is created for avid book readers. 

When it comes to promoting your book, you cannot ignore the importance of book fairs. Why? Because the audience that visits book fairs/festivals are all book readers, lovers, and seekers. You already have an audience ready to take a look at what you have to offer – now, all you have to do is impress them! 

 

Benefits of promoting your book at book fairs

  • Increased exposure for your book, as well as, an opportunity to establish your reputation as an author
  • The chance to interact and connect with genuine book lovers who would either purchase your book right away or help spread the word 
  • The ability to engage with other authors – both struggling and established – and learn the tricks of the trade 
  • The scope of promoting in book fairs is not limited to local, it can also be regional or national and your reach might be international as book fairs/festivals are known to invite special guests for their events 

 

How can you get started?

As an author, you can speak to the organizer of your chosen book fair or festival and rent space. The terms and conditions (if any) are typically outlined in the agreement. Make sure to read the rental agreement before signing. 

To maximize the promotion and sale of your book, you can:

  • Make your rented space look inviting and appealing. Maybe, add a nice table cloth where your books are kept. 
  • Get the banners or signs designed by a professional and print them using high-quality paper 
  • Lure people to your stall by offering beverages or snacks 
  • Put yourself out there and be approachable. You can interact with the crowd, ask them interesting questions and engage them in a conversation

Do you need help formulating a comprehensive book promotion plan? Reach out to Orange Publishers. Whether it is social media promotion or through book fairs, we can handle your requests perfectly. 

Kya kare…!

Ye dil toh thumse bohat kehana chaahti thi,
Lekin ye munh diwaar banchuki thi.
Tere jaanese ye zindagi chaltee rahi,
Lekin meri Jeene ka hosla hee ruk gayi.
Mohabbat aaj bi tujee se karti hun,
Afsos bina tere ijaazat ke karti hun.

 

Aakhir tumhaara zubaan sach hogaya,
Ham mohabbat ki samundar me doobgaya,
Aur zindagi mei namak se hee nahaaya.

 

Kya kare…!haatone toh saath chod diya tha,
Magar dilone saat janmonki waada kiya tha.

 

Lafzon ko tera yaad nahi hei.
Khayaalone bi tumhe boolgaya hei.
Lekin saasone tera ziqr aaj bi karti hei,
Kyunki ye dil toh aaj bi tere naam se hee dhadak
thi hei.

 

Kya kare…!haatone toh saath chod diya tha,
Magar dilone saat janmonki waada kiya tha.

 

Tumne wo chamakti hui aakhonme ishaara kiya
tha,
Hamne toh sirf mohabbat kiya tha,
Magar khuda bi sab kuch pehale hee tay kiya tha.

Kya kare…!haatone toh saath chod diya tha,
Magar dilone saat janmonki waada kiya tha.

 

Ye sach hei ki;
Hamaara Milna iqtifaak tha,
Aur bichad na ithihaas banke rehagayi.
Khuda ne zaroor hame milaaya tha,
Lekin taqdeer mei likna bhoolgaya tha.
Abh jinhe unhone taqdeer mei likha hei,
Unhe tum samajkar bitaalenge baaki ki zindagi.

 

Aakhir tumhaara zubaan sach hogaya,
Ham mohabbat ki samundar me doobgaya,
Aur zindagi mei namak se hee nahaaya.

 

Kya kare…!haatone toh saath chod diya tha,
Magar dilone saat janmonki waada kiya tha.

 

………………………….✍️
Rabiyath Nashween
04/12/2020

How to Balance Your Day Job with Your Writing Passion

Having a day job in today’s economy is a blessing. And, let’s face it. Everyone cannot afford to quit their day job to focus on writing.

But, does that mean giving up your passion for writing? No!

You have to find the right balance to hold down your day job to pay your bills, take care of your daily chores and still make time to write.

If you keep putting off writing because you don’t have free time, you’ll never be able to write. Because free time always doesn’t mean that you’ll write. And if we’re being honest, there aren’t perfect conditions that guarantee writing success. (Even seasoned authors suffer from writer’s block).

Then, what should you do to start writing a book? Put writing on your daily to-do list. Yes, it may not sound romantic, but it is practical!

The thing is – writing is not all about creativity, it requires a lot of discipline. You can make writing your daily habit and it doesn’t need to compete with your job.

Here, take a look at helpful tips for balancing your day job and writing passion.

 

Make it a point to write daily, without fail

You cannot wait for creativity to hit you randomly, but you have to hone your passion for writing. You may argue that you’re an artist and not a robot, but making an effort to write 1,000 words every day will fuel your passion.

Writing takes a lot of discipline. And, the only way to overcome writer’s block is to write.

You’ll only get better if you write. You’ll think faster, type faster and be able to create more ideas.

Commit to writing every day, even those days when you don’t feel like writing.

 

Schedule an appointment with writing

Day job might not be your only obligation. You may have other commitments like, doctor’s appointment, dropping the kids off at school, meet with friends for dinner and so on.

We get it. You have a busy schedule. This is all the more reason why writing needs to be a part of your to-do list. It shouldn’t be an afterthought, but something that you do every single day.

 

Carry a notebook with you

Apart from dedicated a few hours daily to write, you should also carry a notebook with you. Inspiration can hit you anywhere, even when you’re at your day job.

Note it down.

If carrying a notebook around is too much, you can use note-taking apps on your phone. Or, audio record whatever you’re thinking until you find to jot them down in words.

 

Distraction is not always a bad thing

So, you are halfway into writing. Your characters are coming to life. The storyline is making sense. But, you’re too close to the story to see flaws in the characters that you’ve created.

Writing obsessively is great, but sometimes, it can lead to madness. 

But, when you’re distracted with your day job, you can come back to your writing with a fresh perspective. It helps to get some distance from things that you love the most so that you can view it from afar.

To conclude, time will always be hard to catch. There’s no guarantee that you’ll write a lot if you quit your day job.

So, stop waiting for those perfect writing conditions and just start writing. All the best!

মাস্টার মশাই প্রণাম নেবেন

জন্মের পরে গল্পের ছলে,
শ্রবন শক্তি বৃদ্ধি করে।
মস্তিস্কে ভাবনা ঢোকায়,
চিনি সবাই, চিনি তারে।।

পুঁথির পড়া না পড়ালেও,
গল্প বলে পুঁথি পড়ান।
আসল শিক্ষক তাঁকেই মানি,
তিনি যে মা, তিনিই প্রাণ।।

শিক্ষক দিবস নিয়ে লিখতে গেলে,
তাঁদেরই কথা মনে পরে।
অ, আ, ক, খ শিখিয়েছিলেন,
ঘরের মধ্যে হাতটি ধরে।।

৫ই সেপ্টেম্বর শিক্ষক দিবস,
বিষয়টা সবার জানে।
রাষ্ট্রপতি মহান শিক্ষক,
ডঃ রাধাকৃষ্ণানের জন্মদিনে।।

শিক্ষক দিবস আসে যায়,
শিক্ষা নিয়ে ব্যবসা চালায়।
জনমুখী শিক্ষা নিয়ে,
প্রশাসক/ শিক্ষক এর দায়িত্ব কোথায়?

অপবাদ দিয়ে প্রশাসনকে,
টিউশনটা চলছে রমরমিয়ে।
শিক্ষক দিবস হচ্ছে পালন,
হাততালি পায় লেকচার দিয়ে।।

শিক্ষার আলো, প্রেরণা দাতা,
সে তো ঘরের পিতামাতা।
আজকের দিনে মনে পরে,
প্রাথমিক, মাধ্যমিক শিক্ষকদের কথা।।

দুঃস্থ শিক্ষকদের সাহায্যতে,
এই দিনটি মুখ্য ছিল।
শিক্ষকরা আজ ভালোই আছেন,
শিক্ষা ব্যবস্থাই দুঃস্থ হল।।

 

…………..✍️
অজিত সান্ত্রা
০৫/০৯/২০২০

How to Keep Kids Busy When You’re Swamped With Work?

For some, work from home feels like fun where they can sit in their jammies and complete office work. But, for those with children around, there’s no difference between Mondays and Saturdays. Even if they manage to rest without their boss finding out, their children will keep them on their toes. There’s simply no respite!

This is why Orange Publishers have brought to you these lovely activities that can keep you children occupied and away from the screens while you can finish your work or take long breaks in between.

 

  • Coloring books When you want your child engaged, away from the screens and active, sit him or her down with coloring books. These books transport children into a world of their own imagination and also teaches them how to be creative. Get them various types of coloring bookings like, nature scenes, animals, fruits, dinosaurs and so on. These books will surely keep your child hooked for hours.

 

  • Design a treasure hunt Children can be easily persuaded if you offer them something interesting and exciting. You can design a treasure hunt for your child and leave clues that will help him/her find the item that you’ve hidden. If your child is bit older like, 7 or 8 years old, the treasure hunt can even be about finishing important tasks around the house. For instance, putting away the toys, rearranging the books, putting the dirty clothes in the laundry and so on. You can hide little rewards to keep your child motivated.

 

  • Puzzle books Solving puzzles is another great activities that children like and it can keep them busy for a very long time. Choose the puzzle based on the age of your child. Start with easy puzzles and slowly increase the difficulty level. Some children like the challenge.

 

  • Encourage them to read children’s books – Give your child children book and encourage him or her to read. This will help with building vocabulary, being imaginative and improving speech and thought. Make sure that you choose children’s story books based on your child’s age and interests. Send your child on an adventure while you finish your work.

 

  • Listen to an audiobook Is your child too young to read on his/her own? If so, you can pick up audio versions of your child’s favorite books. Make him/her sit down and listen to the friendly voices reading out the story. An audiobook is a wonderful way to keep your children engaged. Since you do not have the time to read out a story, let the audiobook do it for you.

 

  • Playing cards The playing cards for children come with different faces of animals, plants, numbers and so on. Give your child the task of arranging the cards with alphabets with the animals or fruits. If you have two children, you can sit them down and let them play cards.

 

Other activities that you can engage your child with is giving them chores, making colorful cards to teach them adverbs, nouns, verbs, and so on, or ask them to draw by looking at their coloring books.

With the children engaged in these various activities, your work from home will not be such a chaotic experience.